Q: For every 100 Twitter followers a resort gains, how many do they lose?
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because the...
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Data and trends within the destination travel industry.
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because the...
Two weeks ago we found that skiers who bought their season pass before summer were much more likely to renew the follow season than those who didn't. ...
After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to se...
As we've covered before, season pass promotions are beginning earlier and earlier in the year, though the impact on overall sales may be negligible. B...
We know that age impacts length-of-stay and length-of-stay influences lead-times, but does the age of a guest impact how far in advance they're likely...
This week's Stash is a little bit different. We may dig even deeper on this later, but we wanted to get a pretty unique set of data in your hands soo...
A couple of weeks ago, we put numbers behind the idea that the longer a resort guest plans to stay, the further in advance they'll make their reservat...
Summer is becoming a more and more important time of year for resort marketing and resort revenues. A time of year that was once written off, activit...
Logic says that the bigger my vacation, the further in advance I'll make my reservation. That a weekend getaway requires less time and planning than ...
Sometimes we look at overall trends or performance to see the big picture. This time, however, we drilled down a bit to look at a specific tactic and ...
If you've ever coached sports, you've probably learned you can only run a play a few times before its effectiveness begins to wane. But what about mar...
With such similar lengths, parallels have often been drawn between subject lines and tweets. A few months ago we looked at how the length of subject ...
