The Latest
Data and trends within the destination travel industry.
Social media is slowly beginning to mature as a marketing medium. Brand fan pages on Facebook, for example, didn't even launch until 2007. As more and more resorts have begun to leverage this channel... Read the Full Article→
One of the first Stash posts we tackled was daily open and click rates for resort email campaigns throughout the year. With another year of email performance along side social media metrics in the da... Read the Full Article→
The Stash is a year old. And, like a one-year old, we've started to learn a few important lessons about "ourselves". The first is that people love the data we share, but they also want to see these in... Read the Full Article→
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because they miss a critical group: the people who unfollow y... Read the Full Article→
Two weeks ago we found that skiers who bought their season pass before summer were much more likely to renew the follow season than those who didn't. One of our theories was simply that spreading out... Read the Full Article→
After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to see how things are changing. True to our word, this... Read the Full Article→
As we've covered before, season pass promotions are beginning earlier and earlier in the year, though the impact on overall sales may be negligible. But what about the skiers who buy them? Is a skier... Read the Full Article→
We know that age impacts length-of-stay and length-of-stay influences lead-times, but does the age of a guest impact how far in advance they're likely to book a trip to your resort? Take a look. The... Read the Full Article→
This week's Stash is a little bit different. We may dig even deeper on this later, but we wanted to get a pretty unique set of data in your hands sooner rather than later. Last year we released our... Read the Full Article→
A couple of weeks ago, we put numbers behind the idea that the longer a resort guest plans to stay, the further in advance they'll make their reservation. Now, let's take those winter numbers and com... Read the Full Article→
Summer is becoming a more and more important time of year for resort marketing and resort revenues. A time of year that was once written off, activities like races and mountain biking are filling roo... Read the Full Article→
Logic says that the bigger my vacation, the further in advance I'll make my reservation. That a weekend getaway requires less time and planning than a week-long trip. But is that true or simply one... Read the Full Article→
