Gregg Blanchard
Aug 17, 2023
We are excited to announce that Inntopia Marketing Cloud is now integrated with The Flybook! The Flybook is a reservation and operations management system specifically designed for tour operators and recreation outfitters. Founded by a former guide who had first-hand knowledge of this market, Craig Langer, The Flybook helps businesses maximize their capacity and decrease the manual work traditionally associated with these operators.
This integration allows Marketing Cloud users to merge guest data from The Flybook with guest data from their other systems – PMS, POS, survey, marketing, etc. This provides their team a comprehensive view of guest behavior that can be used to trigger marketing automation to drive upsells and loyalty, target marketing outreach based on guest behavior, and deliver timely service around the specific needs of each guest.
Here’s what our VP of Business Development, Tyler Maynard, said about the integration.
“The team at The Flybook has built a class-leading activity POS and continues to roll out industry-leading features. They’re solving some of the industry’s most complex problems in an easy-to-use and intuitive platform. With many mutual partners, this integration is a perfect way to help those brands to monetize and leverage their guest data.”
When asked about the partnership, The Flybook’s Product Manager, Ian Gorgon, said:
“Inntopia’s cutting-edge Marketing Cloud stands as a robust CRM solution, strategically centered on the creation of comprehensive client profiles which can then be precisely segmented, enabling targeted email automation. Through seamless synergy with Flybook, customer and event data is shared with the CRM, propelling an evolution in our customers’ ability to strategically engage their captivated audience. This integration marks a pivotal moment in enhancing marketing strategies.”
The Flybook is a fantastic company that not only shares many of our values, but many of our clients. We couldn’t be more excited to be working with them to give our users more value from their partnerships with our teams.
For more information about The Flybook:
https://www.theflybook.com/
For more information about Inntopia Marketing Cloud:
https://corp.inntopia.com/marketing/
