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Inntopia Kitchen Table #4 Recap: Three Operators Share their Plans for Re-opening

May 5, 2020 – Now that many travel operators are opening or planning to re-opening the near future, we thought it would be a very good time to bring in some friends from across the industry to discuss what they have in store for their operations. You can also click here to view the recording of this conversation.

 

Roaring SpringsTiffany Quilicci
Chief Marketing Officer
Roaring

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Four Benefits of Using Pre-Arrival Surveying

Deliver Hyper-Relevant Content and an Exceptional Guest Experience

We know this mantra well: The right message, to the right guest, at the right time. It is a foundational phrase for Inntopia Marketing Cloud and one that especially holds true in this new era for travel. The behaviors, needs, and expectations of our customers will be different from those of the pre-COVID days.

This is …

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Kitchen Table Recap: Six Non-Traditional Ways to Generate Revenue During COVID-19

In the previous Kitchen Table Gregg and I looked at some metrics that could signal WHEN to begin marketing again. They also looked at some considerations as to the WHAT and HOW of marketing once you began dipping your toes back into the marketplace. This week we looked at some real world examples of promotions that can help drive revenue today even in the face …

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Kitchen Table Recap: When and How to Start Promotional Marketing Again

The big question we sought to tackle on our last Kitchen Table conversation was,

“So…when will it be OK to market again?”

In my mind the answer to that question is NOW-ish…BUT there are some major qualifiers on that statement – the WHAT and the HOW are more crucial now than ever before.

Before We Start

Before we jump into the details, I think it …

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Kitchen Table Recap: Trends and tips for watching COVID-19 recovery milestones.

In last weeks Inntopia Family Kitchen Table conversation, I kicked off the call with a dive into what numbers we are all watching to know how and when to ramp up our marketing. It’s a tough place to be in. Nobody wants to insensitive or say the wrong thing during a tricky time, but we’ve gotta get some revenue in the door ASAP.

So we …

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Cyber Week: The Biggest Sales Opportunity of the Year

Whether it’s Black Friday, Cyber Monday or Travel Tuesday, the Cyber 5 or Cyber Week, the week after Thanksgiving is big for online shopping. Travel bookings have increased during this traditional retail shopping stretch, and more and more consumers actively seek out travel experiences and deals.

Cyber Week combined, totaled $22.5 Billion in online sales in 2018 with Cyber Monday topping the list as the
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Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
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How to choose between Inntopia Commerce and SMS WorldNXT / GuestDesk.

One of the common alternatives we hear clients thinking about when they’re evaluating Inntopia Commerce is SMS’s WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel’s GuestDesk system, is a great platform and the SMS team are good friends of ours. WorldNXT works great for many users, but it does differ in some ways which Inntopia Commerce users rely on. Here are …

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Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

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The marketing and creative power of the words “why not?”

If you want some marketing inspiration sometime soon, PLEASE find some time to watch Wistia’s “One. Ten. One hundred.” series.

It is some of the most creative, brilliant marketing I have ever seen. But I want to pull one line from Claude Zeins out of the second episode because I think it’s really, really important.

“I’m so in my element when it’s just

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Three Must-Do Tips for Pushing Season Pass Sales

While it’s the peak of summer season now for most of partners, many are thinking about the upcoming winter season, and are busily prepping for the launch of their new Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a launch …

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Why “staff friendliness” is a key selling point for Nakoma.

The next time you’re holding lunch in one hand and your phone in the other, try a little experiment. Find a nearby hotel or resort and read their absolute worst reviews on TripAdvisor.

If your experience is anything like mine, you’ll find a common thread among those reviews: employees. “Rude” is typically the common denominator that underlies a principle that a friend of mine describes …

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Sick of OTA fees?

OTAs are like this chicken and you're like this cat. Hilarious!

Are you losing revenue and booking share to OTAs?

Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking.

Why don’t all those people end up booking directly with the property? Sometimes it’s about wanting to bundle their lodging with other things, sometimes it comes down to ease of use, and sometimes it’s just …

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Nine Questions to Ask Before Hitting ‘Send’

Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these nine questions:

Preview Text: What is the preview text for the email?

Well-written preview text captures the essence of your email and encourages people to open it. It’s …

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Give your Guest Experience team the tools to turn every guest into a VIP

In our previous newsletter we discussed how your Social Media Manager could use Insight to intelligently engage with guests using Marketing Cloud data. Over the upcoming weeks we’ll be continuing in that vein by giving you some ideas on how to empower a whole host of different players across the entirety of your organization. Data is no longer just for the geeks in the marketing …

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Give your Social Media Manager superpowers with one username and password

Last month saw more users logging into our client portal, Insight, than ever before. But even with these record numbers, there are still dozens of people at resorts like yours who don’t yet have access. People who could do incredible things for guests and revenue alike if they did. One of those people is your Social Media Manager.

Social Media Manager

Imagine that one day …

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Six Ways to Drive Loyalty and Bring Guests Back Again and Again

If there’s one theme among the people who request demos of Inntopia, it’s simply this: they’re trying to drive more bookings.

They know we have an amazing commerce platform that turns more lookers into bookers, they know we have a marketing platform that is insanely good and getting the right message to the right person at the right time, and they reach out for our …

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Why your data-driven marketing efforts always crash and burn.

A few weeks ago we signed on the dotted line for a new tool to help with some internal initiatives.

Full of anticipation, we emailed our new account rep. No response. We tried again. Again, nothing. Finally, we heard back from someone who routed us to another someone who said so-and-so could help us get started and answer all our questions.

That person ended up …

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A Practical Pre-Season Checklist for Ski Resort Marketers

With exception of a few lucky resorts who paid off Mother Nature, winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2018/19 winter season.

To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, …

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Four Practical Tips for Sparkling Email Deliverability

No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can’t reach the inbox your email campaigns can’t work their magic.

So, how do you stay on top of deliverabilty? Just follow these four simple tips to overcome issues now and keep your lists cleaner and problem-free going forward.

Don’t Purchase or Rent Lists

Do not …

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