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Cyber Week: The Biggest Sales Opportunity of the Year

Whether it’s Black Friday, Cyber Monday or Travel Tuesday, the Cyber 5 or Cyber Week, the week after Thanksgiving is big for online shopping. Travel bookings have increased during this traditional retail shopping stretch, and more and more consumers actively seek out travel experiences and deals.

Cyber Week combined, totaled $22.5 Billion in online sales in 2018 with Cyber Monday topping the list as the
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Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
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How to choose between Inntopia Commerce and SMS WorldNXT / GuestDesk.

One of the common alternatives we hear clients thinking about when they’re evaluating Inntopia Commerce is SMS’s WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel’s GuestDesk system, is a great platform and the SMS team are good friends of ours. WorldNXT works great for many users, but it does differ in some ways which Inntopia Commerce users rely on. Here are …

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Sipapu’s has it even more right than I thought.

Last winter I wrote about an offer that, as I dug into it, quickly went from “how does this make sense?” to “whoa, this is powerful.”

In a sentence, Sipapu gives you a free night of lodging when you buy a lift ticket. Here’s what I said at the time.

“Millions of skiers have been tempted by a ski vacation, but have never actually taken

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The marketing and creative power of the words “why not?”

If you want some marketing inspiration sometime soon, PLEASE find some time to watch Wistia’s “One. Ten. One hundred.” series.

It is some of the most creative, brilliant marketing I have ever seen. But I want to pull one line from Claude Zeins out of the second episode because I think it’s really, really important.

“I’m so in my element when it’s just

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Three must-do tips for this year’s season pass push

While it’s the peak of summer season now for most of partners, many are already thinking about the upcoming winter season, and are busily prepping for the launch of their 2019/2020 Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a …

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Why “staff friendliness” is a key selling point for Nakoma.

The next time you’re holding lunch in one hand and your phone in the other, try a little experiment. Find a nearby hotel or resort and read their absolute worst reviews on TripAdvisor.

If your experience is anything like mine, you’ll find a common thread among those reviews: employees. “Rude” is typically the common denominator that underlies a principle that a friend of mine describes …

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Sick of OTA fees?

OTAs are like this chicken and you're like this cat. Hilarious!

Are you losing revenue and booking share to OTAs?

Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking.

Why don’t all those people end up booking directly with the property? Sometimes it’s about wanting to bundle their lodging with other things, sometimes it comes down to ease of use, and sometimes it’s just …

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9 Questions to ask before hitting ‘Send’

Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these 9 questions:

Preview Text: What is the preview text for the email?

Well-written preview text captures the essence of your email and encourages people to open it. It’s …

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Give your Guest Experience team the tools to turn every guest into a VIP

In our previous newsletter we discussed how your Social Media Manager could use Insight to intelligently engage with guests using Marketing Cloud data. Over the upcoming weeks we’ll be continuing in that vein by giving you some ideas on how to empower a whole host of different players across the entirety of your organization. Data is no longer just for the geeks in the marketing …

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Give your Social Media Manager superpowers with one username and password

Last month saw more users logging into our client portal, Insight, than ever before. But even with these record numbers, there are still dozens of people at resorts like yours who don’t yet have access. People who could do incredible things for guests and revenue alike if they did. One of those people is your Social Media Manager.

Social Media Manager

Imagine that one day …

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Six Ways to Drive Loyalty and Bring Guests Back Again and Again

If there’s one theme among the people who request demos of Inntopia, it’s simply this: they’re trying to drive more bookings.

They know we have an amazing commerce platform that turns more lookers into bookers, they know we have a marketing platform that is insanely good and getting the right message to the right person at the right time, and they reach out for our …

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Why your data-driven marketing efforts always crash and burn.

A few weeks ago we signed on the dotted line for a new tool to help with some internal initiatives.

Full of anticipation, we emailed our new account rep. No response. We tried again. Again, nothing. Finally, we heard back from someone who routed us to another someone who said so-and-so could help us get started and answer all our questions.

That person ended up …

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A Practical Pre-Season Checklist for Ski Resort Marketers

With exception of a few lucky resorts who paid off Mother Nature, winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2018/19 winter season.

To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, …

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Four Practical Tips for Sparkling Email Deliverability

No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can’t reach the inbox your email campaigns can’t work their magic.

So, how do you stay on top of deliverabilty? Just follow these four simple tips to overcome issues now and keep your lists cleaner and problem-free going forward.

Don’t Purchase or Rent Lists

Do not …

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Ready to answer all your marketing questions? Look to your data like Copper does.

One of the most satisfying things about my job as an account manager with Inntopia Marketing Cloud is working with great partners like Kimberly at Copper Mountain.

And the other part of working here that I find so enjoyable is finding ways to help partners like Kimberly solve their biggest business challenges. It’s the perfect combination of putting myself in the resort marketer’s shoes, and …

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Inntopia’s simple, obvious secret to your (and our) success.

Can i share a dirty little secret of enterprise software?

The features lure you in, the demo gets you intrigued, and the price may get you to sign, but the reason you’ll actually succeed in doing all the things you were so excited about have nothing to do with the technology, the platform, or the code behind the scenes.

Instead, it has everything to do …

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Can marketing automation raise your online review scores?

I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a notch or two. As such, it’s probably no surprise that many resorts and hotels (our clients included) are using things like review widgets integrated into guest surveys and automated guest service messaging in an attempt to drive satisfaction and higher review scores. But …

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