Skip to Main Content
🎉 NEW: We've partnered with Affirm to allow your guests to pay for their trip over time →

Trends One-Minute Insights: Booking Pace Declines Not All That They Seem

header graphic

photo of the author Tom Foley

 Nov 11, 2020

Booking Pace, the percent variance in the number of bookings for all arrival dates made over the past 30 days this year compared to the same for last year, trended downward into negative territory in October after steady performance since June and a bump in September (dotted line on chart above).  Though it sounds bad, it’s not as bad as it might be, and is definitely what we’ve been projecting.

The Insight

Incremental fill, the absolute volume of bookings in a month, for short-lead arrival dates within 0-90 days from booking (dark grey line) remains relatively consistent.  Guests are booking a high volume of reservations for arrival in November, December, and the early part of January.  In fact, these 2020 bookings are exceeding the same bookings made at this time last year, pushing booking pace up.

But incremental fill for arrival 91-180 days out (orange line) declined sharply from September and is not nearly as strong as the 0 to 90-day bookings. Under normal conditions last year, we saw a very strong volume booked in October 2019 for arrival 91-180 days out.  The result is a dramatic booking pace decline for the longer-lead arrivals, forcing pace downward overall.  The chart above conveys the relationship between the steady short-lead volume (grey), the declining long-lead volume (orange), and the booking pace decline (dotted).

The Takeaway

  • Relativity to the comparative set (in this case, prior year) is everything.
  • Aggregate data may be comprised of widely varying data. Dig into data to understand the underlying details.

If you would like more information on this or any of our products, please reach out via our contact form or get in touch with your destination analyst.

Free Resort Marketing Playbooks

Download a 4-pack of our most popular ecommerce and marketing playbooks when you subscribe to our news + updates list.

Strong Daily Rates and Rising Revenue are Boosting Resort Destinations in Southeast Region for Winter Season (Multi-year comparison adds context)

November 17, 2020

Western Mountain Destinations Post First Revenue Gains Since February

October 15, 2020

Lodging in Southeast Destinations Post Big Rate and Revenue Gains for Upcoming Winter During Busy September Booking Period

October 14, 2020

Strong Rebound at Southeast Destinations to Close Summer

September 14, 2020

Short-Lead Bookings Dominate Lodging Patterns at Western Mountain Destinations

September 14, 2020

Questions? Talk to a friendly Inntopian.

Prefer the phone? Not a problem. Just call (877) 740-4143 and the amazing Leslie Whitaker will give you a hand.

Contact Our Team
the inntopia team celebrating a new campground client