Skip to Main Content
📖 Get a free, printed copy of our book →

Trends Booking Pace: Recent Declines Not All That They Seem

chart showing booking pace trends chart showing booking pace trends

photo of the author Tom Foley

Booking Pace, the percent variance in the number of bookings for all arrival dates made over the past 30 days this year compared to the same for last year, trended downward into negative territory in October after steady performance since June and a bump in September (dotted line on chart above).  Though it sounds bad, it’s not as bad as it might be, and is definitely what we’ve been projecting.

Booking Pace Trends

Incremental fill, the absolute volume of bookings in a month, for short-lead arrival dates within 0-90 days from booking (dark grey line) remains relatively consistent.  Guests are booking a high volume of reservations for arrival in November, December, and the early part of January.  In fact, these 2020 bookings are exceeding the same bookings made at this time last year, pushing booking pace up.

But incremental fill for arrival 91-180 days out (orange line) declined sharply from September and is not nearly as strong as the 0 to 90-day bookings. Under normal conditions last year, we saw a very strong volume booked in October 2019 for arrival 91-180 days out.  The result is a dramatic booking pace decline for the longer-lead arrivals, forcing pace downward overall.  The chart above conveys the relationship between the steady short-lead volume (grey), the declining long-lead volume (orange), and the booking pace decline (dotted).

The Takeaway

  • Relativity to the comparative set (in this case, prior year) is everything.
  • Aggregate data may be comprised of widely varying data. Dig into data to understand the underlying details.

If you would like more information on this or any of our products, please reach out via our contact form or get in touch with your destination analyst.

Latest Booking Pace Insights

This post was written in 2020, to follow the latest booking pace trends from our destination intelligence team, visit the Inntopia BI Trends archives:
https://corp.inntopia.com/category/trends/

Free Book The Ultimate Guide to Resort Marketing Automation

An illustrated guide to 26 campaigns that generate loyalty, revenue, and satisfaction. Get a free, printed copy for your team.

    Free Printed Copy →         Free Digital Copy →    
collage of pages from the book

Have a question? Just ask.

photo of tyler maynard

Tyler Maynard
SVP of Business Development
Ski / Golf / Destination Research
Schedule a Call with Tyler→

photo of doug kellogg

Doug Kellogg
Director of Business Development
Hospitality / Attractions
Schedule a Call with Doug→

If you're a current Inntopia customer, contact support directly for the quickest response →

Inntopia Marketing Cloud Multi-system marketing CRM.

Merge data from your PMS, POS, tee-sheet, survey, social media, and more into 360° guest profiles ready for marketing, automation, and service.

    Discover Marketing Cloud →    
screenshot of Inntopia Marketing Cloud