For resorts, revenue can be tough to find right now. Occupancy is zero, lift tickets are no go, tee-times may be trickling in, the spa is closed, and so on.
But as travel has been shut down by COVID-19, online retail has been ramping up. Some top Shopify stores have seen record days and even on a large scale, promotional email volume has stayed level. …
It’s been a sobering few weeks. As resorts and hotels have closed, layoffs have followed. These workers aren’t just faces in a crowd, they’re our friends.
Along the way, we’ve been hearing from GMs and presidents and VPs. They’ve had to make hard decisions with layoffs or reducing hours, but also need to get emails out. Suddenly, they realize they don’t even have login credentials, …
The effects of the COVID-19 virus on our industry have been very challenging these days, but know that the Inntopia Team is there to assist in every way that we can. In this series, we introduce you to some of the valuable people who keep the wheels turning for our team, and for our partners.
Christine Veliko, Frontline Technical Service Representative
Christine is witty, adventurous, …
We know that this is a very challenging time and our first priority is the health and well-being of everyone.
To help your team through this uncharted territory, whether in your messaging or day-to-day operations, our Partner Services team created this list of tips:
Carefully Consider Resort Updates
(Covid-19 started having an impact)
Denver, Colo., March 13, 2020—Timely snow at many western mountain destinations helped nudge aggregated occupancy figures into positive territory after several months of decline while rate and revenues remained steady. The most recent aggregated data from nearly 300 lodging properties throughout six western states was released by DestiMetrics* in their monthly Market Briefing from Inntopia with data that includes figures …
BRADENTON, Fla., March. 12, 2020—It was a battle to the finish line, but aggregated data for lodging properties in three southeastern states wrapped up the winter season essentially flat but with a slight uptick in revenues despite a fairly rugged start to the winter season and the challenges of the final week of February. The season-long summary was released yesterday by DestiMetrics,* in their monthly …
Two weeks ago we announced that Inntopia had become one of the first travel tech companies to receive ISO 27001 certification. We talked a lot about the reasons behind this effort and the proactive benefits to our clients from doing so. However, we wanted to follow up on a specific aspect of information security that is at the crux of our decision to invest in …
Last week we announced that Inntopia had achieved ISO 27001 certification. This is a concrete example of our commitment to the security of our customers’ data. But another example of that commitment is sometimes less obvious: the fact that we have a Director of Security and Compliance in the first place. More rare than that should be in tech circles, I sat down with …
BRADENTON, Fla., Feb. 19, 2020—After struggling virtually the entire winter to recover from a very sluggish start to the winter season, aggregated data for lodging properties in three southeastern states reveals that the region has finally moved into positive territory for the first time this winter. DestiMetrics,* in their monthly Market Briefing released last week by Inntopia, reported that a strong booking pace during …
Denver, Colo., Feb. 18, 2020—As abundant snowfall has continued to blanket most western mountain resorts and deliver a second consecutive year of excellent slope conditions, a curious dichotomy has evolved. Despite the widely-reported exceptional skiing and riding, and very robust economic indicators, aggregated data from 18 western mountain communities is showing that lodging occupancy is actually slipping in year-over-year comparisons. The ongoing trend was …
If there’s anything the last few years have taught the travel industry, it’s that there is definitely “such thing” as bad press. Actual headlines like these – from just the last 18 months alone – are becoming all too common:
…Travel Industry Continues to Be Plagued by Data Breaches
Travel Site Breach Impacts 1.4 Million
Exposed Database Left Terabyte of Travelers’ Data Open to Public
In this series, we introduce members of the Inntopia family. This month, meet:
Kendall Wilson, Marketing Cloud Account Manager
Kendall is one of those incredibly well-rounded individuals. At work, simply put, she is kind, patient, and a most logical problem solver, making her an invaluable team member. In her private life, well…she is equally as amazing, taking part in challenging hobbies and adventures, and contributing …
We ended 2019 with a lot of momentum, and January saw the teams firing on all cylinders. And that’s not just marketing speak, many of our clients commented that:
“Man, you guys are really jammin’ right now!”
To which we respond: yes…yes they are. Here are a few of our greatest hits from the last handful of weeks.
User Roles
First up is a …
Denver, Colo., Jan. 15, 2020—Generous snowfall and good slope conditions throughout most of the U.S. western resorts along with less than ideal conditions in other regions is helping to buoy lodging rates even as occupancy figures continue to slip. Once again, DestiMetrics* is reporting in their monthly Market Briefing from Inntopia that the trend for rising rates is continuing, despite some consumer push-back and …
Comparisons to two years ago shows impressive revenue growth
BRADENTON, Fla., Jan. 15, 2020—In the monthly Market Briefings prepared and distributed by the DestiMetrics* division of Vermont-based Inntopia, year-over-year comparisons for each month of the previous year are provided in three categories: occupancy, daily rate, and revenue. The report contains aggregated analysis for participating lodging properties from nine Southeast resort destinations in five states …
Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.
Chris Eaton, Business Development, Stowe, Vermont
As far as super humans go, Chris pretty much scores a 9.5 out of 10. An …
Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.
Jesse George, Frontline Support in Stowe, Vermont
If you’ve ever called Inntopia Partner Services for customer support, chances are you’ve had the …
Denver, Colo., Dec. 13, 2019—As 18 western mountain destinations spread over six states assess the status of the 2019-20 winter season, a decline in occupancy and softening of daily rates are continuing a gradual trend that has been emerging for more than a year. In the most recent analysis released by DestiMetrics* in their monthly Market Briefing from Inntopia, consumer rate resistance is pushing back …
DENVER, Colo., Dec. 12, 2019—At the halfway mark of the Southeast region’s winter season that stretches from September through February, a robust increase in bookings made during November point to stronger results for the second half of the season. According to the DestiMetrics* Market Briefing by Inntopia, the resurgence in occupancy for the final three months of the winter will help offset the negative impact …
Five minutes, that’s all it takes. A trip to refill your cup of coffee probably takes longer than that! You may have noticed the Five-Minute Inspection emails over the last few days and hopefully you have taken some time to review.
We started this new series to offer reminders to do a quick check, or inspection, if you will, on different areas of the Inntopia …
