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Thinking about a Shopify store for your resort? Inntopia Digital can help.

For resorts, revenue can be tough to find right now. Occupancy is zero, lift tickets are no go, tee-times may be trickling in, the spa is closed, and so on.

But as travel has been shut down by COVID-19, online retail has been ramping up. Some top Shopify stores have seen record days and even on a large scale, promotional email volume has stayed level. …

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Inntopia Digital donating 200 hours of marketing work in April.

It’s been a sobering few weeks. As resorts and hotels have closed, layoffs have followed. These workers aren’t just faces in a crowd, they’re our friends.

Along the way, we’ve been hearing from GMs and presidents and VPs. They’ve had to make hard decisions with layoffs or reducing hours, but also need to get emails out. Suddenly, they realize they don’t even have login credentials, …

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Quick Chats with Inntopia’s Coolest Cats: Christine Veliko

The effects of the COVID-19 virus on our industry have been very challenging these days, but know that the Inntopia Team is there to assist in every way that we can. In this series, we introduce you to some of the valuable people who keep the wheels turning for our team, and for our partners.

Christine Veliko, Frontline Technical Service Representative

Christine is witty, adventurous, …

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COVID-19: Four Tips to Properly Communicate With Your Guests

We know that this is a very challenging time and our first priority is the health and well-being of everyone.

To help your team through this uncharted territory, whether in your messaging or day-to-day operations, our Partner Services team created this list of tips:

Carefully Consider Resort Updates

  • Don’t sent blasts to the whole database
  • Only send updates to pass holders, recent guests, or guests
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Snowfall Nudges Winter Occupancy Up While Revenue Holds Steady at Mountain Destinations

(Covid-19 started having an impact)

Denver, Colo., March 13, 2020—Timely snow at many western mountain destinations helped nudge aggregated occupancy figures into positive territory after several months of decline while rate and revenues remained steady. The most recent aggregated data from nearly 300 lodging properties throughout six western states was released by DestiMetrics* in their monthly Market Briefing from Inntopia with data that includes figures …

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Summer Off to a Good Start; Winter Finishes Slightly Ahead of Last Year

BRADENTON, Fla., March. 12, 2020—It was a battle to the finish line, but aggregated data for lodging properties in three southeastern states wrapped up the winter season essentially flat but with a slight uptick in revenues despite a fairly rugged start to the winter season and the challenges of the final week of February. The season-long summary was released yesterday by DestiMetrics,* in their monthly …

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The cost and frequency of travel data breaches is rising.

Two weeks ago we announced that Inntopia had become one of the first travel tech companies to receive ISO 27001 certification. We talked a lot about the reasons behind this effort and the proactive benefits to our clients from doing so. However, we wanted to follow up on a specific aspect of information security that is at the crux of our decision to invest in …

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Digging into Inntopia’s ISO 27001 certification with our in-house security expert, Njama Braasch.

Last week we announced that Inntopia had achieved ISO 27001 certification. This is a concrete example of our commitment to the security of our customers’ data. But another example of that commitment is sometimes less obvious: the fact that we have a Director of Security and Compliance in the first place. More rare than that should be in tech circles, I sat down with …

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Southeast Lodging Properties Really Pick Up the Pace During January

BRADENTON, Fla., Feb. 19, 2020—After struggling virtually the entire winter to recover from a very sluggish start to the winter season, aggregated data for lodging properties in three southeastern states reveals that the region has finally moved into positive territory for the first time this winter. DestiMetrics,* in their monthly Market Briefing released last week by Inntopia, reported that a strong booking pace during …

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Occupancy Keeps Softening at Mountain Destinations Despite Excellent Slope Conditions

Denver, Colo., Feb. 18, 2020—As abundant snowfall has continued to blanket most western mountain resorts and deliver a second consecutive year of excellent slope conditions, a curious dichotomy has evolved. Despite the widely-reported exceptional skiing and riding, and very robust economic indicators, aggregated data from 18 western mountain communities is showing that lodging occupancy is actually slipping in year-over-year comparisons. The ongoing trend was …

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Inntopia receives ISO 27001 security certification, among first in hospitality.

If there’s anything the last few years have taught the travel industry, it’s that there is definitely “such thing” as bad press. Actual headlines like these – from just the last 18 months alone – are becoming all too common:

Travel Industry Continues to Be Plagued by Data Breaches
Travel Site Breach Impacts 1.4 Million
Exposed Database Left Terabyte of Travelers’ Data Open to Public

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Quick Chats with Inntopia Coolest Cats: Kendall Wilson

In this series, we introduce members of the Inntopia family. This month, meet:

Kendall Wilson, Marketing Cloud Account Manager

Kendall is one of those incredibly well-rounded individuals. At work, simply put, she is kind, patient, and a most logical problem solver, making her an invaluable team member. In her private life, well…she is equally as amazing, taking part in challenging hobbies and adventures, and contributing …

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Enhanced exporting complements new dashboards in January Marketing Cloud update.

We ended 2019 with a lot of momentum, and January saw the teams firing on all cylinders. And that’s not just marketing speak, many of our clients commented that:

“Man, you guys are really jammin’ right now!”

To which we respond: yes…yes they are. Here are a few of our greatest hits from the last handful of weeks.

Enhancements

User Roles
First up is a …

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Rates Keep Rising at Western Mountain Resorts, Occupancy Continues to Soften

Denver, Colo., Jan. 15, 2020—Generous snowfall and good slope conditions throughout most of the U.S. western resorts along with less than ideal conditions in other regions is helping to buoy lodging rates even as occupancy figures continue to slip. Once again, DestiMetrics* is reporting in their monthly Market Briefing from Inntopia that the trend for rising rates is continuing, despite some consumer push-back and …

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Slight Cooling in Occupancy for Southeast Lodging Properties During December

Comparisons to two years ago shows impressive revenue growth

BRADENTON, Fla., Jan. 15, 2020—In the monthly Market Briefings prepared and distributed by the DestiMetrics* division of Vermont-based Inntopia, year-over-year comparisons for each month of the previous year are provided in three categories: occupancy, daily rate, and revenue. The report contains aggregated analysis for participating lodging properties from nine Southeast resort destinations in five states …

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Quick Chats with Inntopia’s Coolest Cats: Chris Eaton

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Chris Eaton, Business Development, Stowe, Vermont

As far as super humans go, Chris pretty much scores a 9.5 out of 10. An …

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Quick Chats with Inntopia’s Coolest Cats: Jesse George

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Jesse George, Frontline Support in Stowe, Vermont

If you’ve ever called Inntopia Partner Services for customer support, chances are you’ve had the …

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Western Mountain Destinations Report Uptick in Revenue Despite Declines in Occupancy and Softening Rates

Denver, Colo., Dec. 13, 2019—As 18 western mountain destinations spread over six states assess the status of the 2019-20 winter season, a decline in occupancy and softening of daily rates are continuing a gradual trend that has been emerging for more than a year. In the most recent analysis released by DestiMetrics* in their monthly Market Briefing from Inntopia, consumer rate resistance is pushing back …

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Southeast Lodging Properties Post Slight Improvement for the Winter

DENVER, Colo., Dec. 12, 2019—At the halfway mark of the Southeast region’s winter season that stretches from September through February, a robust increase in bookings made during November point to stronger results for the second half of the season. According to the DestiMetrics* Market Briefing by Inntopia, the resurgence in occupancy for the final three months of the winter will help offset the negative impact …

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Give Your System a Five-Minute Inspection

Five minutes, that’s all it takes. A trip to refill your cup of coffee probably takes longer than that! You may have noticed the Five-Minute Inspection emails over the last few days and hopefully you have taken some time to review.

We started this new series to offer reminders to do a quick check, or inspection, if you will, on different areas of the Inntopia …

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Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

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