Denver, Colo., Nov. 14, 2019—The six-month summer season that tracks from May through October for mountain destinations, finished with lackluster results and the softest aggregated summer occupancy figures in a decade. Modest gains in the Average Daily Rate (ADR) did boost overall summer revenues though, according to the DestiMetrics’* Market Briefing released yesterday by Inntopia. All results are based on data collected through Oct. 31 …
Final Summer Lodging Results at Western Mountain Destinations are Mixed; Winter Holding Steady
Southeast Resort Destination See Softer Winter Bookings; Hurricane Michael Still Impacting Numbers
BRADENTON, Fla., Nov. 14, 2019—Destination properties throughout the Southeast started the winter season (September through March) at a sluggish pace that slowed further during October and is tracking well below last year. However, a turnaround is on-the-books for November and the last three months of the winter season are showing a notable uptick. The continued decline in occupancy in the first two months of …
Winter Showing Signs of Rebound in Southeast Resort Destinations; Still Lagging Behind Last Year
DENVER, COLO., Oct. 22, 2019—September’s booking pace improved overall performance at participating Southeast properties for the winter season, but having started the season in negative territory at the beginning of the season, there is still some ground to recover. The notable shift in lodging patterns was reported yesterday in the DestiMetrics Market Briefing by Inntopia, a report that encompasses nine Southeast destinations in five …
Western Mountain Destinations Have Mixed and Modest Summer Gains; Winter Currently Following That Pattern
Denver, Colo., Oct. 22, 2019—Strong bookings made during the month of September helped boost the overall outlook for the summer season and upcoming winter months. In the most recent DestiMetrics* Market Briefing released by Inntopia with data collected and compiled through Sept. 30, aggregated occupancy for the month of September was up a slight 0.8 percent compared to last September, but when coupled with the …
Social media is supposed to be social, and the USGA gets it.
It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.
Social media’s true power is…well…being social. It’s about communicating, not just clicking.
Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but …
Four Hidden Features in Acoustic (IBM Watson)
Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?
If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.
*If you haven’t heard yet, IBM Watson is now called Acoustic.
Summer Results Outpace Economy in Southeast: Winter Off to Slow Start
DENVER, COLO., Sept. 23, 2019— As expected, Southeast lodging properties in five southern states wrapped up the summer season in August with aggregated increases in both occupancy and revenues. However, the healthy pattern that prevailed throughout the summer months cooled off significantly for the first months of the upcoming winter season. The notable shift in lodging patterns was released Friday in DestiMetrics* Market Briefing by …
Deliverability Best Practices: Webinar Recap
During our deliverability webinar, 80% of attendees said they have good deliverability but still want tips for improvement.
Email deliverability (aka “inbox placement”) is a complex topic, and inbox providers are constantly changing the game. It’s important to stay on top of deliverability best practices so that your content reaches a person’s inbox and potential problems can be spotted before they snowball. Devin Jensen, …
Summer Patterns at Mountain Destinations Remain Essentially Unchanged Through August
Denver, Colo., Sept. 16, 2019—The peak months for summer visitors in mountain destinations wrapped up in August with little change in either year-over-year occupancy or revenues. Results for September and October are still pending but bookings for the fall and early winter months were cooling down as of Aug. 31 according to the most recent DestiMetrics’* Market Briefing released by Inntopia. The trend of slipping …
Summer Lodging Tracking Nicely in Southeast; Winter Patterns Showing a Downshift from Last Year
DENVER, COLO., Aug. 20, 2019— Participating lodging properties across the Southeast region are now assured of a positive summer performance for both occupancy and revenues—with only one month remaining for the summer season. The news was released yesterday in the DestiMetrics* Market Briefing by Inntopia. The aggregated results are compiled through July 31 from nine participating Southeast resort destinations.
While actual aggregated occupancy during July …
Shift in Summer Performance at Mountain Destinations
OCCUPANCY UP SLIGHTLY FROM LAST MONTH BUT DOWN FOR SUMMER; RATES UNCHANGED AS SUMMER REVENUE REMAINS FLAT AT MOUNTAIN DESTINATIONS
Denver, Colo., Aug. 15, 2019—At the halfway point of summer, lodging properties in mountain destinations are enjoying a strong overall seasonal performance, but lacking the impressive year-over-year growth figures posted in the past decade. Eighteen destinations across six western states reported a slight recovery …
Inntopia Marketing Cloud Now Works With Vivaticket
What’s better than a new major integration? Nothing.
We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data
Summer Occupancy Is Down At Western Mountain Destinations; Daily Rates Still Edging Up
Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience small but measurable declines. The DestiMetrics’* monthly Market Briefing released yesterday by Inntopia, revealed that modest declines that started appearing more than a year ago are emerging as a slight, but consistent, negative trend.
For the month of …
Southeast Destinations on Track for Strong Summer Lodging; Winter Patterns Changing
DENVER, COLO., June 18, 2019— With four of the six summer months (March through August) already “in the bank” or on-the-books, Southeast destination resorts in five states are on a solid path to surpass last summer’s occupancy, room rate, and revenue figures. All six summer months are pacing ahead of last year according to the most recent DestiMetrics* Market Briefing released yesterday by Inntopia with …
New Innovative U Course: Inntopia-SMS Integration
Are you an Inntopia Commerce partner who is also using Springer-Miller Systems? If yes, are your platforms integrated? Integrating Inntopia Commerce with SMS will improve your efficiency and increase revenue.
This short video series (13 min.) will give you an overview of what to expect with the integration, what configuration is required for both platforms, and what some of the supported features are.
You’ll find …
Why Hotels and Resorts Should Probably Run “Prime Day” Promotions
Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.
In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …
Bringing the best parts of Agile/Scrum to non-engineering teams
At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.
Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …
Southeast: Lodging Looking Strong For Remainder of Summer
- As of May 31, actual results for the month in a year-over-year comparison to last May
- Aggregated actual occupancy for May was up 8.4 percent
- Average Daily Rate (ADR) was up five percent
- Revenues were up a dramatic 13.8 percent
- As of May 31, for the six-month summer season from March through August using on-the-books figures in a year-over-year comparison to the same
Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer
While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.
Kicking off the …
Could adding PayPal to your website significantly increase your bookings?
October 3, 2019 UPDATE: PayPal is now 100% live and ready for use for all Inntopia Commerce clients. See here for some first impressions from GetSkiTickets, which has already implemented the integration.
If you’d like to explore an agreement with PayPal, reach out to us and we’ll get you connected with the right people in their organization. Once you have your account set up, …