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Rates Keep Rising at Western Mountain Resorts, Occupancy Continues to Soften

Denver, Colo., Jan. 15, 2020—Generous snowfall and good slope conditions throughout most of the U.S. western resorts along with less than ideal conditions in other regions is helping to buoy lodging rates even as occupancy figures continue to slip. Once again, DestiMetrics* is reporting in their monthly Market Briefing from Inntopia that the trend for rising rates is continuing, despite some consumer push-back and …

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Slight Cooling in Occupancy for Southeast Lodging Properties During December

Comparisons to two years ago shows impressive revenue growth

BRADENTON, Fla., Jan. 15, 2020—In the monthly Market Briefings prepared and distributed by the DestiMetrics* division of Vermont-based Inntopia, year-over-year comparisons for each month of the previous year are provided in three categories: occupancy, daily rate, and revenue. The report contains aggregated analysis for participating lodging properties from nine Southeast resort destinations in five states …

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Quick Chats with Inntopia’s Coolest Cats: Chris Eaton

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Chris Eaton, Business Development, Stowe, Vermont

As far as super humans go, Chris pretty much scores a 9.5 out of 10. An …

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Quick Chats with Inntopia’s Coolest Cats: Jesse George

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Jesse George, Frontline Support in Stowe, Vermont

If you’ve ever called Inntopia Partner Services for customer support, chances are you’ve had the …

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Western Mountain Destinations Report Uptick in Revenue Despite Declines in Occupancy and Softening Rates

Denver, Colo., Dec. 13, 2019—As 18 western mountain destinations spread over six states assess the status of the 2019-20 winter season, a decline in occupancy and softening of daily rates are continuing a gradual trend that has been emerging for more than a year. In the most recent analysis released by DestiMetrics* in their monthly Market Briefing from Inntopia, consumer rate resistance is pushing back …

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Southeast Lodging Properties Post Slight Improvement for the Winter

DENVER, Colo., Dec. 12, 2019—At the halfway mark of the Southeast region’s winter season that stretches from September through February, a robust increase in bookings made during November point to stronger results for the second half of the season. According to the DestiMetrics* Market Briefing by Inntopia, the resurgence in occupancy for the final three months of the winter will help offset the negative impact …

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Give Your System a Five-Minute Inspection

Five minutes, that’s all it takes. A trip to refill your cup of coffee probably takes longer than that! You may have noticed the Five-Minute Inspection emails over the last few days and hopefully you have taken some time to review.

We started this new series to offer reminders to do a quick check, or inspection, if you will, on different areas of the Inntopia …

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Inntopia rolls out significant enhancements to products and support going into 2019/20 season.

STOWE, VT – November 18, 2019 – This week Inntopia announced the release of a series of major enhancements to their reservation platform, support team, and user interfaces leading into the 2019/20 winter season. Improvements include a new design for key interfaces, a new customer service team structure, and other enhancements to their platforms aimed to increase conversion and revenue.

“Sometimes it’s tempting to ‘save’

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Final Summer Lodging Results at Western Mountain Destinations are Mixed; Winter Holding Steady

Denver, Colo., Nov. 14, 2019—The six-month summer season that tracks from May through October for mountain destinations, finished with lackluster results and the softest aggregated summer occupancy figures in a decade. Modest gains in the Average Daily Rate (ADR) did boost overall summer revenues though, according to the DestiMetrics’* Market Briefing released yesterday by Inntopia. All results are based on data collected through Oct. 31 …

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Southeast Resort Destination See Softer Winter Bookings; Hurricane Michael Still Impacting Numbers

BRADENTON, Fla., Nov. 14, 2019—Destination properties throughout the Southeast started the winter season (September through March) at a sluggish pace that slowed further during October and is tracking well below last year. However, a turnaround is on-the-books for November and the last three months of the winter season are showing a notable uptick. The continued decline in occupancy in the first two months of …

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Winter Showing Signs of Rebound in Southeast Resort Destinations; Still Lagging Behind Last Year

 

DENVER, COLO., Oct. 22, 2019—September’s booking pace improved overall performance at participating Southeast properties for the winter season, but having started the season in negative territory at the beginning of the season, there is still some ground to recover. The notable shift in lodging patterns was reported yesterday in the DestiMetrics Market Briefing by Inntopia, a report that encompasses nine Southeast destinations in five …

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Western Mountain Destinations Have Mixed and Modest Summer Gains; Winter Currently Following That Pattern

Denver, Colo., Oct. 22, 2019—Strong bookings made during the month of September helped boost the overall outlook for the summer season and upcoming winter months. In the most recent DestiMetrics* Market Briefing released by Inntopia with data collected and compiled through Sept. 30, aggregated occupancy for the month of September was up a slight 0.8 percent compared to last September, but when coupled with the …

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Social media is supposed to be social, and the USGA gets it.

It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.

Social media’s true power is…well…being social. It’s about communicating, not just clicking.

Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but …

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Four Hidden Features in Acoustic (IBM Watson)

Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?

If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.

*If you haven’t heard yet, IBM Watson is now called Acoustic.

1.

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Summer Results Outpace Economy in Southeast: Winter Off to Slow Start

DENVER, COLO., Sept. 23, 2019— As expected, Southeast lodging properties in five southern states wrapped up the summer season in August with aggregated increases in both occupancy and revenues. However, the healthy pattern that prevailed throughout the summer months cooled off significantly for the first months of the upcoming winter season. The notable shift in lodging patterns was released Friday in DestiMetrics* Market Briefing by …

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Deliverability Best Practices: Webinar Recap

During our deliverability webinar, 80% of attendees said they have good deliverability but still want tips for improvement.

Email deliverability (aka “inbox placement”) is a complex topic, and inbox providers are constantly changing the game. It’s important to stay on top of deliverability best practices so that your content reaches a person’s inbox and potential problems can be spotted before they snowball. Devin Jensen, …

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Summer Patterns at Mountain Destinations Remain Essentially Unchanged Through August

Denver, Colo., Sept. 16, 2019—The peak months for summer visitors in mountain destinations wrapped up in August with little change in either year-over-year occupancy or revenues. Results for September and October are still pending but bookings for the fall and early winter months were cooling down as of Aug. 31 according to the most recent DestiMetrics’* Market Briefing released by Inntopia. The trend of slipping …

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Summer Lodging Tracking Nicely in Southeast; Winter Patterns Showing a Downshift from Last Year

DENVER, COLO., Aug. 20, 2019— Participating lodging properties across the Southeast region are now assured of a positive summer performance for both occupancy and revenues—with only one month remaining for the summer season. The news was released yesterday in the DestiMetrics* Market Briefing by Inntopia. The aggregated results are compiled through July 31 from nine participating Southeast resort destinations.

While actual aggregated occupancy during July …

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Shift in Summer Performance at Mountain Destinations

OCCUPANCY UP SLIGHTLY FROM LAST MONTH BUT DOWN FOR SUMMER; RATES UNCHANGED AS SUMMER REVENUE REMAINS FLAT AT MOUNTAIN DESTINATIONS

Denver, Colo., Aug. 15, 2019—At the halfway point of summer, lodging properties in mountain destinations are enjoying a strong overall seasonal performance, but lacking the impressive year-over-year growth figures posted in the past decade. Eighteen destinations across six western states reported a slight recovery …

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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