BRADENTON, Fla., Feb. 19, 2020—After struggling virtually the entire winter to recover from a very sluggish start to the winter season, aggregated data for lodging properties in three southeastern states reveals that the region has finally moved into positive territory for the first time this winter. DestiMetrics,* in their monthly Market Briefing released last week by Inntopia, reported that a strong booking pace during …

Denver, Colo., Feb. 18, 2020—As abundant snowfall has continued to blanket most western mountain resorts and deliver a second consecutive year of excellent slope conditions, a curious dichotomy has evolved. Despite the widely-reported exceptional skiing and riding, and very robust economic indicators, aggregated data from 18 western mountain communities is showing that lodging occupancy is actually slipping in year-over-year comparisons. The ongoing trend was …

If there’s anything the last few years have taught the travel industry, it’s that there is definitely “such thing” as bad press. Actual headlines like these – from just the last 18 months alone – are becoming all too common:

Travel Industry Continues to Be Plagued by Data Breaches
Travel Site Breach Impacts 1.4 Million
Exposed Database Left Terabyte of Travelers’ Data Open to Public

In this series, we introduce members of the Inntopia family. This month, meet:

Kendall Wilson, Marketing Cloud Account Manager

Kendall is one of those incredibly well-rounded individuals. At work, simply put, she is kind, patient, and a most logical problem solver, making her an invaluable team member. In her private life, well…she is equally as amazing, taking part in challenging hobbies and adventures, and contributing …

We ended 2019 with a lot of momentum, and January saw the teams firing on all cylinders. And that’s not just marketing speak, many of our clients commented that:

“Man, you guys are really jammin’ right now!”

To which we respond: yes…yes they are. Here are a few of our greatest hits from the last handful of weeks.

Enhancements

User Roles
First up is a …

Denver, Colo., Jan. 15, 2020—Generous snowfall and good slope conditions throughout most of the U.S. western resorts along with less than ideal conditions in other regions is helping to buoy lodging rates even as occupancy figures continue to slip. Once again, DestiMetrics* is reporting in their monthly Market Briefing from Inntopia that the trend for rising rates is continuing, despite some consumer push-back and …

Comparisons to two years ago shows impressive revenue growth

BRADENTON, Fla., Jan. 15, 2020—In the monthly Market Briefings prepared and distributed by the DestiMetrics* division of Vermont-based Inntopia, year-over-year comparisons for each month of the previous year are provided in three categories: occupancy, daily rate, and revenue. The report contains aggregated analysis for participating lodging properties from nine Southeast resort destinations in five states …

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Chris Eaton, Business Development, Stowe, Vermont

As far as super humans go, Chris pretty much scores a 9.5 out of 10. An …

Inntopia is a technology company powered by some of the best, smartest, and coolest people you’ll ever meet. Internally, we get to interact with them every day. You may not have this pleasure, but this series may help you feel like you do.

Jesse George, Frontline Support in Stowe, Vermont

If you’ve ever called Inntopia Partner Services for customer support, chances are you’ve had the …

Denver, Colo., Dec. 13, 2019—As 18 western mountain destinations spread over six states assess the status of the 2019-20 winter season, a decline in occupancy and softening of daily rates are continuing a gradual trend that has been emerging for more than a year. In the most recent analysis released by DestiMetrics* in their monthly Market Briefing from Inntopia, consumer rate resistance is pushing back …

DENVER, Colo., Dec. 12, 2019—At the halfway mark of the Southeast region’s winter season that stretches from September through February, a robust increase in bookings made during November point to stronger results for the second half of the season. According to the DestiMetrics* Market Briefing by Inntopia, the resurgence in occupancy for the final three months of the winter will help offset the negative impact …

Five minutes, that’s all it takes. A trip to refill your cup of coffee probably takes longer than that! You may have noticed the Five-Minute Inspection emails over the last few days and hopefully you have taken some time to review.

We started this new series to offer reminders to do a quick check, or inspection, if you will, on different areas of the Inntopia …

STOWE, VT – November 18, 2019 – This week Inntopia announced the release of a series of major enhancements to their reservation platform, support team, and user interfaces leading into the 2019/20 winter season. Improvements include a new design for key interfaces, a new customer service team structure, and other enhancements to their platforms aimed to increase conversion and revenue.

“Sometimes it’s tempting to ‘save’ …

Denver, Colo., Nov. 14, 2019—The six-month summer season that tracks from May through October for mountain destinations, finished with lackluster results and the softest aggregated summer occupancy figures in a decade. Modest gains in the Average Daily Rate (ADR) did boost overall summer revenues though, according to the DestiMetrics’* Market Briefing released yesterday by Inntopia. All results are based on data collected through Oct. 31 …

BRADENTON, Fla., Nov. 14, 2019—Destination properties throughout the Southeast started the winter season (September through March) at a sluggish pace that slowed further during October and is tracking well below last year. However, a turnaround is on-the-books for November and the last three months of the winter season are showing a notable uptick. The continued decline in occupancy in the first two months of …

DENVER, COLO., Oct. 22, 2019—September’s booking pace improved overall performance at participating Southeast properties for the winter season, but having started the season in negative territory at the beginning of the season, there is still some ground to recover. The notable shift in lodging patterns was reported yesterday in the DestiMetrics Market Briefing by Inntopia, a report that encompasses nine Southeast destinations in five …

Denver, Colo., Oct. 22, 2019—Strong bookings made during the month of September helped boost the overall outlook for the summer season and upcoming winter months. In the most recent DestiMetrics* Market Briefing released by Inntopia with data collected and compiled through Sept. 30, aggregated occupancy for the month of September was up a slight 0.8 percent compared to last September, but when coupled with the …

It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.

Social media’s true power is…well…being social. It’s about communicating, not just clicking.

Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but …

Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?

If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.

*If you haven’t heard yet, IBM Watson is now called Acoustic.

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DENVER, COLO., Sept. 23, 2019— As expected, Southeast lodging properties in five southern states wrapped up the summer season in August with aggregated increases in both occupancy and revenues. However, the healthy pattern that prevailed throughout the summer months cooled off significantly for the first months of the upcoming winter season. The notable shift in lodging patterns was released Friday in DestiMetrics* Market Briefing by …