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Social media is supposed to be social, and the USGA gets it.

It’s funny how in a world of influencers and broadcasts and likes, that none of these things actually represent the name of the medium they’re known for.

Social media’s true power is…well…being social. It’s about communicating, not just clicking.

Sometimes the ability to interact with anyone, anywhere is lost in the hustle to get messages out the door and hit KPIs, but …

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Four Hidden Features in Acoustic (IBM Watson)

Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?

If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.

*If you haven’t heard yet, IBM Watson is now called Acoustic.

1.

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Summer Results Outpace Economy in Southeast: Winter Off to Slow Start

DENVER, COLO., Sept. 23, 2019— As expected, Southeast lodging properties in five southern states wrapped up the summer season in August with aggregated increases in both occupancy and revenues. However, the healthy pattern that prevailed throughout the summer months cooled off significantly for the first months of the upcoming winter season. The notable shift in lodging patterns was released Friday in DestiMetrics* Market Briefing by …

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Deliverability Best Practices: Webinar Recap

During our deliverability webinar, 80% of attendees said they have good deliverability but still want tips for improvement.

Email deliverability (aka “inbox placement”) is a complex topic, and inbox providers are constantly changing the game. It’s important to stay on top of deliverability best practices so that your content reaches a person’s inbox and potential problems can be spotted before they snowball. Devin Jensen, …

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Summer Patterns at Mountain Destinations Remain Essentially Unchanged Through August

Denver, Colo., Sept. 16, 2019—The peak months for summer visitors in mountain destinations wrapped up in August with little change in either year-over-year occupancy or revenues. Results for September and October are still pending but bookings for the fall and early winter months were cooling down as of Aug. 31 according to the most recent DestiMetrics’* Market Briefing released by Inntopia. The trend of slipping …

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Summer Lodging Tracking Nicely in Southeast; Winter Patterns Showing a Downshift from Last Year

DENVER, COLO., Aug. 20, 2019— Participating lodging properties across the Southeast region are now assured of a positive summer performance for both occupancy and revenues—with only one month remaining for the summer season. The news was released yesterday in the DestiMetrics* Market Briefing by Inntopia. The aggregated results are compiled through July 31 from nine participating Southeast resort destinations.

While actual aggregated occupancy during July …

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Shift in Summer Performance at Mountain Destinations

OCCUPANCY UP SLIGHTLY FROM LAST MONTH BUT DOWN FOR SUMMER; RATES UNCHANGED AS SUMMER REVENUE REMAINS FLAT AT MOUNTAIN DESTINATIONS

Denver, Colo., Aug. 15, 2019—At the halfway point of summer, lodging properties in mountain destinations are enjoying a strong overall seasonal performance, but lacking the impressive year-over-year growth figures posted in the past decade. Eighteen destinations across six western states reported a slight recovery …

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Summer Occupancy Is Down At Western Mountain Destinations; Daily Rates Still Edging Up

Denver, Colo., July 18, 2019—After nearly seven years of consistent year-over-year growth, aggregated lodging results among 18 mountain communities in six western states is starting to experience small but measurable declines. The DestiMetrics’* monthly Market Briefing released yesterday by Inntopia, revealed that modest declines that started appearing more than a year ago are emerging as a slight, but consistent, negative trend.

For the month of …

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Southeast Destinations on Track for Strong Summer Lodging; Winter Patterns Changing

DENVER, COLO., June 18, 2019— With four of the six summer months (March through August) already “in the bank” or on-the-books, Southeast destination resorts in five states are on a solid path to surpass last summer’s occupancy, room rate, and revenue figures. All six summer months are pacing ahead of last year according to the most recent DestiMetrics* Market Briefing released yesterday by Inntopia with …

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New Innovative U Course: Inntopia-SMS Integration

Are you an Inntopia Commerce partner who is also using Springer-Miller Systems? If yes, are your platforms integrated? Integrating Inntopia Commerce with SMS will improve your efficiency and increase revenue.

This short video series (13 min.) will give you an overview of what to expect with the integration, what configuration is required for both platforms, and what some of the supported features are.

You’ll find …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Bringing the best parts of Agile/Scrum to non-engineering teams

At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.

Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …

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Southeast: Lodging Looking Strong For Remainder of Summer

The Highlights:

  • As of May 31, actual results for the month in a year-over-year comparison to last May
    • Aggregated actual occupancy for May was up 8.4 percent
    • Average Daily Rate (ADR) was up five percent
    • Revenues were up a dramatic 13.8 percent
  • As of May 31, for the six-month summer season from March through August using on-the-books figures in a year-over-year comparison to the same
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Mountain West: Moderate Rate Growth and Flat Occupancy Through Early Summer

While some participating mountain destinations are still offering limited snowsport activities, many are hustling to get their resorts and communities ready for summer activities and events following an extended winter season. In the most recent DestiMetrics* monthly Market Briefing released by Inntopia, the short-term outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy.

Kicking off the …

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Could adding PayPal to your website significantly increase your bookings?

October 3, 2019 UPDATE: PayPal is now 100% live and ready for use for all Inntopia Commerce clients. See here for some first impressions from GetSkiTickets, which has already implemented the integration.

If you’d like to explore an agreement with PayPal, reach out to us and we’ll get you connected with the right people in their organization. Once you have your account set up, …

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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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Southeast Destinations Finally Seeing Rate and Occupancy Stabilize

DENVER, COLO., May 23, 2019— After seven months of atypical lodging occupancy in nine resort destinations throughout the Southeast due to hurricane damage and recovery, bookings in the past 60 days appear to be shifting back to more familiar and stable pattern. Vermont-based Inntopia released their DestiMetrics* monthly Market Briefing yesterday with a summary of the normalizing patterns.

As of April 30, occupancy for the …

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As Expected, Snowy Winter Sets New Records at Western Mountain Destinations

The long winter season that continued to deliver abundant snowfall even through late spring resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. Inntopia released their DestiMetrics’* monthly Market Briefing yesterday with the final results of the 2018-19 winter season and an updated report on bookings for the upcoming summer.

The winter season …

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Why “staff friendliness” is a key selling point for Nakoma.

The next time you’re holding lunch in one hand and your phone in the other, try a little experiment. Find a nearby hotel or resort and read their absolute worst reviews on TripAdvisor.

If your experience is anything like mine, you’ll find a common thread among those reviews: employees. “Rude” is typically the common denominator that underlies a principle that a friend of mine describes …

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