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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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Southeast Destinations Finally Seeing Rate and Occupancy Stabilize

DENVER, COLO., May 23, 2019— After seven months of atypical lodging occupancy in nine resort destinations throughout the Southeast due to hurricane damage and recovery, bookings in the past 60 days appear to be shifting back to more familiar and stable pattern. Vermont-based Inntopia released their DestiMetrics* monthly Market Briefing yesterday with a summary of the normalizing patterns.

As of April 30, occupancy for the …

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As Expected, Snowy Winter Sets New Records at Western Mountain Destinations

The long winter season that continued to deliver abundant snowfall even through late spring resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. Inntopia released their DestiMetrics’* monthly Market Briefing yesterday with the final results of the 2018-19 winter season and an updated report on bookings for the upcoming summer.

The winter season …

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Why “staff friendliness” is a key selling point for Nakoma.

The next time you’re holding lunch in one hand and your phone in the other, try a little experiment. Find a nearby hotel or resort and read their absolute worst reviews on TripAdvisor.

If your experience is anything like mine, you’ll find a common thread among those reviews: employees. “Rude” is typically the common denominator that underlies a principle that a friend of mine describes …

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Summer Rates Soften; Bookings Get Stronger at South Destinations

BRADENTON, Fla., April 17, 2019 — The Average Daily Rate (ADR) has softened during the past month at Southeast destinations and the lower rates are helping to drive increasingly rate-sensitive consumers to make bookings at participating lodging properties. The findings were released in the most recent DestiMetrics* Market Briefing by Inntopia and revealed that actual occupancy for the month of March, as of March 31, …

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Lodging Record Anticipated at Western Mountain Destinations for 2018-19 Winter Season

Denver, Colo., April 15, 2019—The question isn’t whether western mountain lodging will set an all-time record this season, the question is how big that record will be—and if the record will be for occupancy, rate, revenue, or all of them. In the most recent monthly DestiMetrics* Market Briefing released by Inntopia, as of March 31, aggregated actual occupancy for the full six-month season was up …

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New PMS Integration – CampLife (formerly Sunrise/Campground Automation Systems)

There’s nothing quite like camping. But unlike camping, managing and selling campsites and campground facilities should not be a back-to-basics situation.

Until now, it’s been pretty tough to integrate campsites into a comprehensive one-cart booking solution. Maybe you manage a ski resort that also has a campground during the summer. Maybe you manage a whole slew of camping facilities on behalf of a state parks …

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Tourism and Storm Recovery Combine for Strong Winter – Pattern Carries Into Summer Bookings

BRADENTON, Fla., March 20, 2019— The most recent DestiMetrics* Market Briefing for the Southeast region released yesterday by Inntopia, provided the final results for participating lodging properties for both the month of February and for the full winter season from September through February.  As of Feb. 28, actual aggregated occupancy for the month of February was up 11.5 percent compared to February 2018 while the …

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Sick of OTA fees?

OTAs are like this chicken and you're like this cat. Hilarious!

Are you losing revenue and booking share to OTAs?

Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking.

Why don’t all those people end up booking directly with the property? Sometimes it’s about wanting to bundle their lodging with other things, sometimes it comes down to ease of use, and sometimes it’s just …

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Southeast Lodging Continues Strong; Many Rentals Still in Some Flux as Hurricane Recovery Still Impacting Inventory

BRADENTON, Fla., Feb. 26, 2019— Lodging properties in five southeastern states continue to show impressive year-over-year growth in occupancy and revenues while post-hurricane recovery continues to have an impact on available inventory in some regions. Changes in events calendars are also shifting figures from month to month. In the most recent DestiMetrics* Market Briefing released by Inntopia, a strong booking pace in the month of …

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Abundant Snowfall Drives Strong January Bookings; Rates Climb

Denver, Colo., Feb. 20, 2019—With most mountain regions receiving steady and abundant snowfall, all traces of last year’s “snow hangover” evaporated during January as a strong booking pace throughout the month boosted aggregated occupancy and revenues for both the month and full winter season. In the most recently reported data released by Inntopia in their monthly DestiMetrics* Market Briefing, as of Jan. 31, bookings made …

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Rate Management Driving Growth; Snow Plays Vital Role

Denver, Colo., Jan. 18, 2019—Strategic rate management coupled with widespread snowfall across the western portion of the U.S. helped turn December from a challenging month to a revenue winner for mountain lodging properties. That assessment was delivered by Inntopia in their monthly DestiMetrics* Market Briefing released yesterday. As of Dec. 31, bookings made in December 2018 for arrivals in that month were up a whopping …

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Inntopia Finds Bigger Home for Burlington Office in Technology Park

Stowe, VT – October 30, 2018 — Inntopia recently moved its Burlington operations to a larger space in South Burlington’s Technology Park, home of the famed Whales Tails sculpture. The move from the Chace Mill on the banks of the Winooski River gives the company an efficient workspace in a more environmentally friendly building, which in turn will increase operating efficiency, allow room for …

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Gear Up the Kids with Inntopia

This year, to celebrate Partner Engagement, Inntopia is asking our partners to join our fundraising effort and donate new and unused branded gear to underprivileged youth from the Chill Foundation.

We hope our “Gear Up the Kids” program will generate great enthusiasm from everyone – AND make the Chill Foundation and their teenage snowboarders the lucky recipients of some of the hottest and

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Inntopia Continues to Add to Team to Meet Growth

Inntopia recently wrapped up another busy month. With winter quickly approaching and growth in all verticals, we are excited to continue adding new talent to the team.

Clare Secker Walker

The Inntopia Spinal Tap team proudly welcomes Clare Secker Walker, the newest QA Tester/Engineer to the Burlington office. Prior to Inntopia, Clare worked at MyWebGrocer for the past decade where she started as Senior Operations …

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Inntopia Proudly Welcomes New Team Members and Awards Promotions

Due to another growth spurt as the end of summer approaches, Inntopia is adding more talent and promoting key team members.

Kim Leslie

In Stowe, Inntopia is excited to add Kim Leslie to the Partner Services team. Kim worked as Marketing Events Manager at Stowe Mountain Resort for over a decade and is a perfect fit for the team, bringing extensive experience in the resort …

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Facebook audience push is live! Here are a few ideas to get started.

As you may have heard, we just announced that our Facebook audience integration is live. Without leaving the list builder, you can turn any query into a custom Facebook audience in just a couple of clicks.

So where do you start? To answer that, you’ve gotta look at the value this feature creates:

  • Reaching people who aren’t being reached with email (not emailable, disengaged,
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Collin Knee Joins Inntopia’s Onboarding Team

The Inntopia Edwards office welcomes Collin Knee as Onboarding Manager. His main focus is on facilitating and documenting a smooth transition for new partners from the Sales team to the Strategic Account Management team.

Originally from Albuquerque, New Mexico, Collin received a B.S. in Kinesiology with a minor in Marketing from New Mexico State University. He then earned an M.S. in Sports Administration from the …

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Inntopia Partner Services Team Welcomes Alyssa Crews

Alyssa Crews is the latest Strategic Account Manager to join Inntopia’s Partner Services team. She is a graduate of Middlebury College who earned her BA in Environmental Studies and Conservation Biology with a minor in French.

Originally from South Burlington, Alyssa spent the past six years in Boston where she worked as an Account Director for EMI Strategic Marketing.

“I’m looking forward to leveraging my …

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This July at Inntopia

Dear Inntopia Partner,

I hope that your summer is going well and includes plenty of time to hike, bike, and spend time with family and friends to recharge before the snow flies again.

Inntopia happenings: Things continue to be busy at Inntopia as we welcome new faces to our growing team. Help us welcome Liz, Eric, Karlin, John, Rob and Drew

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