The Latest
Data and trends within the destination travel industry.
A very golden fall with strong occupancy and rate in both September and October left mountain lodging properties on pace to finish the summer season on a high note as visitors shifted their mountain t... Read the Full Article→
Aggregated daily rates for the full summer remained near their highest levels ever but occupancy wobbled during August but lower shoulder season rates for September and October prompted a lively booki... Read the Full Article→
Although occupancy, daily rates, and revenue were almost unchanged from June at western mountain destinations during July, the booking pace during July for arrivals from July through December was up 3... Read the Full Article→
Bookings made in June for arrivals in June through November edged up one percent at western mountain destinations, but there was more action for the more attractively priced months of September throug... Read the Full Article→
April’s lively booking pace driven by pent-up demand for deferred mountain vacations from last winter, retreated somewhat during May even as daily rates continued to show strength. Despite that soft... Read the Full Article→
As the winter season dragged across the finish line, it managed to cling to a modest seasonal increase in rates but a notable drop in occupancy resulted in a significant decline in revenue. In sharp c... Read the Full Article→
Along with abysmal snowfall and record-breaking warm temperatures during March, economic news conspired to continue dragging down the 2025-26 winter season. And despite a weak booking pace, western mo... Read the Full Article→
Snowfall picked up during February to provide some relief to western mountain destinations but for the second consecutive month, there were some significant disparities in the amount of snowfall and t... Read the Full Article→
While severely dry conditions and warm temperatures took a serious toll on mountain lodging properties in Colorado and Utah, the better snowfall in the “rest of the West,”—California, Nevada, Id... Read the Full Article→
Mother Nature and stubborn inflation along with a weak job market conspired during December for a lackluster start to the winter season across most of the West—with a couple of exceptions. In DestiM... Read the Full Article→
With the critically important holiday season coming up fast, Mother Nature has been unusually stingy with snowfall across most of the West. And despite the stock markets going gangbusters and savings... Read the Full Article→
The 2025 summer season closed on Oct. 31 in much better shape than it started and wrapped up with moderate gains in occupancy, rates, and seasonal revenue. Attention is now sharply focused on the comi... Read the Full Article→
