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[Nov] This Month in Email Marketing: Upside of Unsubscribes, The Art of the Click, more…

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

Why an Unsubscribe is Better Than Being Marked as Spam
This message from iOS 10’s Mail app sends shivers down any email marketer’s spine. But it shouldn’t, and here’s why…
Read more on Litmus →

2017 Will Be The Year Of Interactive

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A simple, day-by-day guide to Thanksgiving marketing performance.

Next week is Thanksgiving in the United States. As such, it’s one of those tricky holiday windows where your brand may have something to say but you’re never quite sure when to say it. Even trickier are the marketing-laden days of Black Friday and Cyber Monday that follow. So, when should you send those email campaigns you’ve got planned? Take a look.

The Goods
To …

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Seven insights into how age correlates to key guest behaviors.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

Rather than just add categories of all posts – good …

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Can marketing automation raise your online review scores?

I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a notch or two. As such, it’s probably no surprise that many resorts and hotels (our clients included) are using things like review widgets integrated into guest surveys and automated guest service messaging in an attempt to drive satisfaction and higher review scores. But …

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The one content type that’s slowly dominating hospitality marketing on Facebook.

We’ve shared a handful of macro-level insights into how resorts and hotels use social media, but an interesting angle came up after last week’s analysis of snow vs foliage engagement at winter resorts. Simply put, which content type – photos, videos, or other – is most shared on Facebook by hospitality marketers? Here’s what we found.

The Goods
To find our answer we took a …

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[Oct] This Month in Email Marketing: Mobile climbs even higher, holidays approach.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

Why It’s Time To Say Goodbye To “The Fold” In Email Marketing
Before the rise of the Internet and everything mobile (now up to 56% of opens in September), the news used to take time. We’d have…
Read more on Litmus →

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Snow vs Foliage: which takes the win for fall ski resort engagement?

The last month has been a gold mine for ski resort content. Fall leaves arrived and peaked with some of the best colors in years at some resorts. At the same time, the first snow dusted mountain tops and snowguns were tested in preparation for the upcoming ski season. But which earned the most engagement? Let’s take a look.

The Goods
To find our answer …

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Should you send deadline emails the last day? The day before? Two days before?

We all use deadlines to drive urgency, but what’s the right timing when it comes to reminding potential guests about those deadlines? The last day? The day before? Two days before? Where’s the balance between last-minute urgency and being too late? Here’s what we found.

The Goods
To find our answer we looked at deadline reminder emails sent by over 50 hotels and resorts to …

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Do 5 star hotels always get better online reviews than 3 star hotels?

A 4 or 5 star property on paper is clearly superior to a 3 star in terms of service and amenities, but how does that translate to the reviews people leave for these hotels on sites like Yelp? Guests certainly enter each experience with different expectations, but what do the numbers say? Here’s what we found.

The Goods
To find our answer we looked at …

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Six key insights into the past, present, and future of hospitality social media marketing.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

Rather than just add categories of all posts – good …

Read the full post →

[September] This Month in Email Marketing: Gmail follows Microsoft’s lead?

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down.

Outlook made a big announcement last month that they will begin to play nice with email design in a move to become more relevant to email marketers. This month, Gmail and Inbox by Gmail announced that they will support emails created with responsive design by …

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After years of growth, hotel marketing video length is shrinking…fast.

We’ve dabbled with this question before, but with a much larger sample of videos to pull from we wanted to revisit a simple question about how hotels and resorts use video in their marketing. Simply put, are videos getting longer or shorter? Here’s what we found.

The Goods
To find our answer we looked at nearly 50,000 hotel and resort YouTube videos uploaded since 2007. …

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Does asking for social media engagement still work?

Three years ago we found that on nearly every social metric, asking for engagement led to more engagement. Since then, however, algorithms have changed, users have changed, and strategy has changed. So does asking for engagement still work in 2016? Here’s what we found.

The Goods
To find our answer we looked at over 100,000 hotel and resort social media posts shared during the …

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When it comes to mobile email opens, what a (huge) difference two years make.

In November 2014 we looked at how many email opens were coming from mobile versus desktop or webmail. The results showed more than 1/3 tied to these handheld devices. Today, two years on, how do those numbers look? Let’s find out.

The Goods
To find our answer we looked at nearly 500,000 hotel and resort email opens that occurred during the month of August. …

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Five tricks for crafting a high-performing email subject line.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

Rather than just add categories of all posts – good …

Read the full post →

[August] This Month in Email Marketing: Microsoft (finally) listens and saying goodbye to inactive subscribers.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down.

Should you say goodbye to inactive subscribers?
In an ideal world, every contact on a company’s email list would be active, engaged and a frequent buyer. But, that’s not how…
Read more on Campaign Monitor →

Litmus and Microsoft Partner to Make Email Better
It’s …

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Are guests more likely to write reviews on specific days of the week?

Online reviews are a huge part of many hotels’ digital strategy. Over the last couple months we’ve looked at how things like words and tone correlate to various ratings, but today we wanted to answer a simple question: Is there a day when guests are more likely to post a review? Here’s what we found.

The Goods
To find our answer we looked at 25,000 …

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Can Facebook’s “were here” metric be used to predict hotel occupancy?

Over the years Facebook has tried a few approaches to quantify foot traffic to physical locations. One such number is what’s referred to as a page’s “were here count” (also known as “check-ins” in Facebook’s API). A combination of various flags that suggest visits to this company’s real-world presence, we wanted to see how this number compared with broad trends in occupancy. Here’s what we …

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How many hotels are still riding the Pokemon GO bandwagon?

A few weeks ago we published some early numbers on how many hotels were jumping on the Pokemon GO bandwagon. Despite being early, the trendline seemed to be dropping precipitously. Many of you have asked what’s happened since then, so here’s a quick update.

The Goods
We used the same sample and criteria as our first analysis with the one change being the dates …

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[July] This Month in Email Marketing: Countdown Timers, Big Acquisitions, and Free Templates

Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down.

AMA: Really Good Emails Team
Hey designers, email nerds, and mom! (Okay, not mom. She wouldn’t ever figure this thing out. But grandma, on the other…
Read more on Designer News →

Building a Dynamic SVG Timer
Customizable countdown timer that works in email…
Read

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