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How many followers did resorts and hotels lose during the recent Twitter purge?

We’ve all heard about bots and spam on Twitter, but when Twitter detects suspicious behavior (even if it’s not a bot) they will “lock” those accounts until they can confirm everything is a-okay. Locked accounts haven’t been much of a talking point thus far, but on July 11, 2018 Twitter announced:

This week, we’ll be removing these locked accounts from follower counts across profiles

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Summer Occupancy and Revenues Relatively Unchanged; Remain on Pace for Record Numbers

Although subtle shifts in economic metrics suggest the potential of a slowing in bookings at western mountain destinations in the months ahead, thus far, aggregated data from participating properties show no signs of change from the strong pattern of the past few months, putting lodging on an early record pace again this summer. As of June 30, occupancy for the summer months of May through …

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Tropical Storm Alberto Causes Dip in Southeast

Occupancy, room rate, and aggregated revenues all ticked up during the month of May at Southeast destinations, despite potentially damaging economic news and the tropical depression Alberto that disrupted Memorial Day weekend at some resorts. As of May 31, marking the mid-point of the summer season (March through August), aggregated occupancy is up 2.9 percent and the Average Daily Rate (ADR) is up 1.8 percent …

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Despite uncertainty, lodging performance indicates strong summer economy for western destinations

DENVER, CO – Even with the threat of wildfires and a nebulous economic outlook, western mountain destinations are coming off a strong spring and are on pace for yet another record-setting season of lodging performance according to Inntopia in its monthly DestiMetrics Market Briefing. Compared to 2017, occupancy was up 8.7 percent in May with revenue up 10.4 percent. Looking forward, the outlook is equally

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Southeast destinations in four states managed a strong rally during the month of April following a sluggish performance last month for summer bookings. According to the most recent data released by Vermont-based Inntopia in their monthly DestiMetrics Market Briefing, as of April 30, aggregated occupancy among participating destinations for the full summer season from March through August is up 3.3 percent with revenues edging up …

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The 2017/18 end-of-season email marketing performance benchmarks.

Has it already been a year since we last updated these stats? Hard to believe. But you know what they say, time flies when you’re helping resorts send hundreds of millions of crazy-effective, data-driven emails.

Before we jump into the results, some quick data behind the data:

  • Data comes from a sample of 50 mountain resorts.
  • In total, these charts represent tens of thousands of
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Summer Revenue and Occupancy Climbing but Varies by Region

The roller coaster winter season at western mountain resorts managed to wrap up with a revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record among participating properties. Although occupancy finished the season down one percent compared to the previous winter, increases in the Average Daily Rate (ADR), enhanced total revenues. The season-end summary was …

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Following two consecutive months of a robust booking pace at resort destination properties in four southeastern states–South Carolina, Georgia, Florida, and Alabama—as of March 31, the booking pace for arrivals for the upcoming summer season from March through August dropped a sharp 18.7 percent compared to the same time last year. The latest data was released yesterday by Vermont-based Inntopia in their monthly DestiMetrics Market …

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Significant snowfall in many regions continued through March and helped slow the downward direction of occupancy for the 2017-18 winter season, according to Inntopia in their monthly DestiMetrics Market Briefing released on Monday. As of March 31, seasonal occupancy reversed from a seasonal 2.6 percent decline at the end of February to being down only 1.3 percent by the end of March. The Average Daily …

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Winter Season Continues Momentum into Summer Months at Southeast Destinations

Strategic rate management and positive messaging is being credited with taking a potentially disastrous winter season for southeastern resort destinations and turning it into a success. As of Feb. 28, aggregated occupancy among participating lodging properties in four states (South Carolina, Georgia, Florida, Alabama) achieved a 12.7 percent gain in occupancy for the six months from September through February compared to last winter. The upbeat …

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Snowfall Boosts February Booking; Seasonal Occupancy Not Likely to Recover in Western Ski Resorts

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics Market Briefing released on March 14th, as of Feb. 28, bookings made in February for arrivals …

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Strategic Rate Management Boosts Booking, Occupancy, and Revenue for Winter Months at Southeastern Resorts

In response to a winter season that started in September with damaging hurricanes, destination and resort lodging properties throughout the Southeast lowered rates to attract visitors for the winter months of September through February—and it worked. According to data released yesterday by Inntopia in their monthly DestiMetrics* Market Briefing, consistent and moderate declines in rate have persisted since September and have helped drive double-digit occupancy …

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Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics Market Briefing to participating lodging and marketing organizations. As of Jan. 31, aggregated occupancy for January was down 4.4 percent …

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After a late summer and fall impacted by destructive hurricanes, vacation destinations throughout the Southeast recovered during December with healthy increases in both occupancy and revenues despite a booking pace that dropped during the month for the remainder of the winter season. As of Dec. 31, actual occupancy during December among participating destinations was up a sharp 8.4 percent compared to December 2016 while the …

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Snowfall Challenges Cause Slowing in Occupancy; Winter Season Revenues Remain Up

Denver, Jan. 16, 2018—Many western mountain resorts struggled throughout December with a combination of below average snowfall and shifts in school breaks, which together caused a dip in occupancy and revenues for the month. According to the most recent data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Dec. 31, aggregated occupancy for the month of December was down 4.4 percent compared …

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Southeast Destination Lodging Continues to Benefit from High Occupancy

According to the most recent aggregated data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Nov. 30, participating southeast destinations are recovering nicely from the season of storms with improving strength in both occupancy and revenues. For the month of November, actual occupancy was up a sharp 8.9 percent, which offset the 2.9 percent dip in the Average Daily Rate (ADR). As …

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Snowfall May Be Down, but Revenues are Up at Western Mountain Resorts

While many western mountain regions are struggling to make snow, based on data released by Inntopia in their monthly DestiMetrics Market Briefing, resorts are not experiencing a negative impact on their bookings as of Nov. 30. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. Looking forward, occupancy for the full …

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The ultimate guide to marketing before, during, and after the holidays.

Whenever the holidays approach, marketers always find themselves asking the same questions:

“Should we send something about the holidays, or not?”

“When should we send it?”

“Are there days, times, words, etc. we should avoid?”

“Should we expect open rates and conversions to go down, or up?”

Well, here at Inntopia, our Marketing Cloud CRM has been used by hundreds of hotels and resorts to …

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Occupancy Climbing but Room Rates Slipping at Southeastern Destinations this Winter – Summer Finished Strong

Although Hurricanes Harvey and Irma are now mostly in the rearview mirror from a destination tourism perspective, some degree of negative public perception seems to be lingering in their aftermath as seen in the most recent aggregated data released by Inntopia in their monthly DestiMetrics Market Briefing. As of Oct. 31, the Average Daily Rate (ADR) for the next six months for November through April …

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Mountain Destinations Confirm Two Summer Lodging Records; Winter Bookings Pacing Similar To Last Year

Summer Lodging Trends Spill into Winter For Mountain Destinations

The summer of 2017 set two new all-time records for the six-month summer season—a very healthy seven percent gain in aggregated revenue among 20 participating destinations in eight western states while occupancy eked out a scant 0.1 percent increase over the summer of 2016. The month of October was up 9.7 percent in occupancy with a …

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