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Sick of OTA fees?

OTAs are like this chicken and you're like this cat. Hilarious!

Are you losing revenue and booking share to OTAs?

Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking.

Why don’t all those people end up booking directly with the property? Sometimes it’s about wanting to bundle their lodging with other things, sometimes it comes down to ease of use, and sometimes it’s just …

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Snow and Rate Driving Booking Pace at Western Mountain Resorts

Nothing like a strong wave of mid-November snowfall from the Sierras to the Rockies to give winter bookings a boost for the upcoming ski and snowboard season at western mountain resorts. According to DestiMetrics* monthly Market Briefing released yesterday by Inntopia, as of Nov. 30, aggregated bookings made during the month of November for arrivals from November through April are up 12.8 percent compared to …

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Taking personalized marketing to the next level with #microbranding

There are two things you hear a lot in the world of marketing:

  1. Right message, right person, right time.
  2. Consistency is key.

The first is often used to push the idea of dynamic content and personalization. The second is the first rule of branding. Both sound great, but if you think about it for a minute, the two ideas don’t really work together.

How can …

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People don’t book vacations on holidays, but holidays can tell you when they will.

A few weeks ago we recapped how marketing during the holidays can be feast or famine when it comes to open and click rates on resort email campaigns.

The piece we didn’t cover then was what happened to bookings during those same days and weeks.

Two Big Holidays

To find our answer, we averaged the last two years of booking volume by day across hundreds …

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Email domains: One inbox is still stealing share from everyone else.

In 2013 we published our first email domain analysis. In 2015, we followed up on that analysis to look at what, if any, changes had occurred in the email provider landscape. Now, in 2019, we figured it was time to run the numbers one more time. Here’s what we found.

The Goods
To find our answer, we once again took a sample of golf resorts, …

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Southeast Lodging Occupancy Posts New Summer Record

Daily rates and revenues also post slight seasonal gains

Good weather and a strong economy are being credited with giving participating Southeast destinations a new summer occupancy record—albeit a small one, according to Inntopia in their DestiMetrics Monthly Market Briefing released last week. As of Aug. 31, participating Southeast destinations in five states were up an aggregated 2.2 percent occupancy over last summer for the …

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Summer Retains Strength: Winter Bookings Coming on Strong at Western Destinations

Although wildfires and smoke plagued many western states in July and August, as of Aug. 31, there has been very little negative impact on western mountain destinations. The most recent data released by Inntopia in their monthly DestiMetrics Market Briefing showed that aggregated occupancy for the summer season from May through October is up 2.9 percent compared to last summer as of this same time …

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Lodging at Southeast Destinations Holding Steady for Summer

Moderate and gradual increases in occupancy, room rate, and revenue have positioned Southeast destination lodging properties on pace for a new, though modest summer record. This positive summary was released yesterday by Inntopia in their DestiMetrics* Monthly Market Briefing to participating destination communities. This month’s analysis includes additional destinations in Virginia, South Carolina, and Florida for a total of nearly 100 properties in nine resort …

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Midsummer Occupancy, Rate, and Revenue Cooling Slightly at Mountain Destinations; Still Remain Ahead of Last Summer

As of July 31, the midpoint of the summer season for western mountain destinations, variations in lodging performance among different regions and properties throughout the seven participating states and 290 properties is more apparent than in previous months. However, aggregated data released last week by Inntopia in their monthly DestiMetrics* Market Briefing revealed that while occupancy growth is slowing slightly as the year progresses, overall …

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Steady Occupancy and Revenue Figures Continue at Southeast Destinations Lodging

In the most recent lodging data for the Southeast released last week by Vermont-based Inntopia in their DestiMetrics Monthly Market Briefing, participating destination communities at seven resorts in four southeastern states including South Carolina, Florida, Georgia, and Alabama are maintaining consistent occupancy and revenues for both the month of June and the full summer season. As of June 30, aggregated results for the month of …

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How many followers did resorts and hotels lose during the recent Twitter purge?

We’ve all heard about bots and spam on Twitter, but when Twitter detects suspicious behavior (even if it’s not a bot) they will “lock” those accounts until they can confirm everything is a-okay. Locked accounts haven’t been much of a talking point thus far, but on July 11, 2018 Twitter announced:

This week, we’ll be removing these locked accounts from follower counts across profiles

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Summer Occupancy and Revenues Relatively Unchanged; Remain on Pace for Record Numbers

Although subtle shifts in economic metrics suggest the potential of a slowing in bookings at western mountain destinations in the months ahead, thus far, aggregated data from participating properties show no signs of change from the strong pattern of the past few months, putting lodging on an early record pace again this summer. As of June 30, occupancy for the summer months of May through …

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Tropical Storm Alberto Causes Dip in Southeast

Occupancy, room rate, and aggregated revenues all ticked up during the month of May at Southeast destinations, despite potentially damaging economic news and the tropical depression Alberto that disrupted Memorial Day weekend at some resorts. As of May 31, marking the mid-point of the summer season (March through August), aggregated occupancy is up 2.9 percent and the Average Daily Rate (ADR) is up 1.8 percent …

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Despite uncertainty, lodging performance indicates strong summer economy for western destinations

DENVER, CO – Even with the threat of wildfires and a nebulous economic outlook, western mountain destinations are coming off a strong spring and are on pace for yet another record-setting season of lodging performance according to Inntopia in its monthly DestiMetrics Market Briefing. Compared to 2017, occupancy was up 8.7 percent in May with revenue up 10.4 percent. Looking forward, the outlook is equally

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SUMMER BOOKING PACE SURGES DURING APRIL AT SOUTHEAST DESTINATIONS

Southeast destinations in four states managed a strong rally during the month of April following a sluggish performance last month for summer bookings. According to the most recent data released by Vermont-based Inntopia in their monthly DestiMetrics Market Briefing, as of April 30, aggregated occupancy among participating destinations for the full summer season from March through August is up 3.3 percent with revenues edging up …

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The 2017/18 end-of-season email marketing performance benchmarks.

Has it already been a year since we last updated these stats? Hard to believe. But you know what they say, time flies when you’re helping resorts send hundreds of millions of crazy-effective, data-driven emails.

Before we jump into the results, some quick data behind the data:

  • Data comes from a sample of 50 mountain resorts.
  • In total, these charts represent tens of thousands of
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Summer Revenue and Occupancy Climbing but Varies by Region

The roller coaster winter season at western mountain resorts managed to wrap up with a revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record among participating properties. Although occupancy finished the season down one percent compared to the previous winter, increases in the Average Daily Rate (ADR), enhanced total revenues. The season-end summary was …

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BOOKING PACE AT SOUTHEAST DESTINATIONS DROPS SHARPLY IN MARCH; DAILY RATES REMAIN STRONG

Following two consecutive months of a robust booking pace at resort destination properties in four southeastern states–South Carolina, Georgia, Florida, and Alabama—as of March 31, the booking pace for arrivals for the upcoming summer season from March through August dropped a sharp 18.7 percent compared to the same time last year. The latest data was released yesterday by Vermont-based Inntopia in their monthly DestiMetrics Market …

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LATE SEASON SNOWFALL SLOWS DIPPING OCCUPANCY TRENDS AT WESTERN MOUNTAIN RESORTS; SUMMER PICTURE LOOKING BRIGHT

Significant snowfall in many regions continued through March and helped slow the downward direction of occupancy for the 2017-18 winter season, according to Inntopia in their monthly DestiMetrics Market Briefing released on Monday. As of March 31, seasonal occupancy reversed from a seasonal 2.6 percent decline at the end of February to being down only 1.3 percent by the end of March. The Average Daily …

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Winter Season Continues Momentum into Summer Months at Southeast Destinations

Strategic rate management and positive messaging is being credited with taking a potentially disastrous winter season for southeastern resort destinations and turning it into a success. As of Feb. 28, aggregated occupancy among participating lodging properties in four states (South Carolina, Georgia, Florida, Alabama) achieved a 12.7 percent gain in occupancy for the six months from September through February compared to last winter. The upbeat …

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