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Five key insights to help you build the perfect email template.

If you’ve been reading our posts for a while you may have noticed we’re trying a few new things. One of these ideas was building predictive tools based on our data and the other is what we’re posting today.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do

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Hotel and resort responsive website adoption continues to explode.

The rapid adoption of website responsiveness has been fascinating to watch. It’s part of the reason we’ve updated the progress twice over the last few years (once in December 2014 and year ago in April 2016). But wanting to see if last year’s incredible growth has continued, we’ve revisited the numbers again in 2017 to see how things are going. Here’s what we saw.…

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Does ending a price in “9” increase clicks or engagement?

Last week we looked at how many prices actually end in “9” versus other numbers. The results were a bit surprising, but we promised we’d dig one layer deeper and look at message engagement for each group of prices. Here’s what we found.

The Goods
To find our answer we took the same sample of 75,000 messages and simply added one column to our …

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How many resort marketing prices actually end in “9”?

It’s a pricing tale the world over: ending a price with the number “9” makes it appear smaller than it really is. But how many prices actually use this strategy? Is it a bygone cliche or still alive and well? Here’s what we found.

The Goods
To find our answer we looked at over 75,000 marketing messages distributed across four channels; email, Facebook, Twitter, and …

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How much do public school breaks influence midweek occupancy?

School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation and occupancy of resorts? Last week we looked at a shift in Easter’s place on the calendar. Today we’re digging into school breaks’ impact on midweek occupancy. …

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What happens to occupancy when Easter shifts and fewer schools are on break?

School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation and occupancy of resorts? This week and next we’re answering this question in two ways. The first, is what happens when Easter is shifted and no longer falls …

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The hospitality email marketing metric that refuses to budge.

Marketing pundits have been predicting the demise of email marketing for more than a decade. As such, we’ve been monitoring some of the vital signs of this channel over the years and wanted revisit one of the most important today: opt outs. Are more people getting tired of hospitality email marketing in 2017 than years past? Here’s what we found.

The Goods
To find our …

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Ten key insights to help you drive season pass sales this spring.

A decade ago, mountain resorts wouldn’t be thinking about selling passes for weeks or months. Today, pass season is already upon us. So being, we rounded up ten of our favorite insights on season passes to review as you start the annual cycle again this spring.

If someone uses their season pass X times, what’s the likelihood they’ll renew their pass?
This is a tough …

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The most popular email domain resorts send to just keeps growing.

When we looked at the email domains resorts were sending to back in October 2013, Yahoo! was the surprise winner with Gmail close behind. Then when we revisited this stat in 2015 Gmail had nudged into the front. How does the breakdown look in 2017? Take a look.

The Goods
To find our answer we used the exact same set of resorts as the …

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Social engagement rate continues to fall for every medium…except one.

A few months ago we posted a breakdown of which content types were being shared on Facebook. The takeaway was simply that photos have dominated the Facebook content landscape over the last half decade. But that analysis was only looking at volume. What happens when you bring engagement into the mix? Do photos get the most interaction? Let’s take a look.

The Goods
To …

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Is a 5:00am searcher more likely to book a room than a 5:00pm searcher?

Let’s say you get 200 people to perform a lodging search on your site but half of them start at 5:00am and the other half begin at 5:00pm. Will there be any difference in the number of trips that actually get booked between those two groups? That was our question. Here’s our answer.

The Goods
An itinerary in the Inntopia system is created when a …

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How many ski resort guests actually self-identify as “skiers”?

A big takeaway from our reader survey was interactivity. So last week we sent the notification list an overview of our methodology and question and then asked them to predict the results. We then promised to share their predictions next to the actual numbers this week. Take a look.

An interesting thing happens the more people participate in an activity. It goes from being something …

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[Jan] This Month in Email Marketing: Plain Text and the Golden Age of Email

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

2017 Will Be The Year Of Interactive Email
Interactive emails are the technical breakthrough no-one is talking about yet. And with mobile app business models on fire…
Read more on Dave Bailey / Medium →

The golden age of email marketing is

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Should you schedule email campaigns for the top of the hour or later?

Welcome to the first Tuesday Trends at our new home, Inntopia! Same weekly insights, just a different website around them. If you missed our acquisition announcement, you can read it here.

If you’ve ever scheduled an email campaign, you’ve probably noticed that most platforms will default the minute of your scheduled message to “:00”. The result, as we found a few years ago, was …

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After a few years of decline, resort social posting volume plateaus.

A big thank you to everyone who took our end-of-year survey last month. Some exciting new ideas are in the works based on your feedback. Stay tuned.

After nearly doubling every year, social posting volume started to decline on nearly all major sites starting in 2013. Was it a bubble bursting or a new channel trying to find the sweet spot between content and value? …

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[Dec] This Month in Email Marketing: Artificial intelligence and the best/worst of 2016.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

Email Marketing in 2016: The Best, The Worst, and What’s Next
What does the future of email marketing hold? Great question! If we had a crystal ball, we’d be able to tell you…
Read more on Aweber →

How Artificial Intelligence in

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The top 10 marketing insights of 2016.

Every January we summarize the year’s best Tuesday Trends insights with a Top 10 list (here’s 2012, 2013, 2014, and 2015). This year, however, we’re doing it a little early (you’ll find out why next week) but staying true to the format of ranking these articles by the open rate of the email alerts we send each time we publish.

So …

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If I book the same day I open an email, will I spend less than those who wait?

Last week we answered the question of how long it takes people to book once they open or click an email. Today, as promised, we’re going to take that one step further by bringing booking amounts into the mix. Here’s what we’re seeing.

The Goods
To find our answer we used the same sample as last week of 20,000 recent transactions that occurred within …

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How long does it take for someone to book after they open or click an email?

How long does it take for someone to go from opening your email to a transaction? A day? Three days? What about clicking? These are common questions and ones that, today, we’ll begin to answer. Here’s what we’ve found.

The Goods
To find our answer we looked at 20,000 recent transactions that occurred within four days of the transactor first opening or first clicking a …

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Does email performance drop when more marketers are sending emails?

Last week we noticed that email performance dipped when send volume was highest, but is that a widespread trend or a one-off fluke due to the marketing overload that only happens during a free-for-all like Cyber Monday? That was our question, here’s our answer.

The Goods
To find our answer we looked at over 700,000,000 emails sent by 100 resorts and hotels over the …

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