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Lodging Occupancy and Revenue in Southeast Take Hit Post Hurricanes

Lodging occupancy and revenue in the Southeastern U.S. both took a dip during the month of September in the wake of the hurricanes that swept through the region. According to data collected, analyzed and distributed by Inntopia in their monthly DestiMetrics Market Briefing yesterday, as of Sept. 30, aggregated actual occupancy for September among participating destinations was down 4.5 percent while revenues slid four percent …

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Autumn Strength Boosts Overall Summer Occupancy at Western Mountain Destinations

The booking pace picked up during September for the last two months of the summer and it looks pretty likely that the summer of 2017 will set the seventh consecutive occupancy record.

Overall occupancy at western mountain destinations for the six summer months encompassing April through October were buoyed up by bookings made in September for arrivals in September and October. With the uptick in …

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Despite Hurricanes, Southeast Destination Travel Showing Stability

As of Aug. 31, aggregated actual occupancy for August was up 1.6 percent and revenues were up 2.2 percent for the month compared to the same time last year according to data released by Inntopia in their monthly DestiMetrics* Market Briefing for participating southeastern destinations. The Briefing also revealed that for the summer season that includes the six months of May through October, actual occupancy …

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Western Mountain Occupancy Slumps; Daily Rates Keep Climbing

Early winter bookings trending down.

Lodging figures released last Friday by Inntopia in their monthly DestiMetrics Market Briefing revealed that the trend of slipping occupancy and rising revenues that began last winter has continued through most of the summer. For the six summer months that include May through October, as of Aug. 31, occupancy is down 0.5 percent compared to the same time last year …

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First DestiMetrics Southeast Regional Reports Show Moderate Gains in Occupancy & Lodging Rates at Destination Resorts

According to the most recent data compiled by Inntopia as part of the DestiMetrics Market Briefing, actual lodging occupancy among participating southeastern resorts for the month of July was down 1.8 percent compared to July 2016 while the Average Daily Rate (ADR) was up 2.5 percent for the same time period. The rate gains helped offset the dip in occupancy to provide an aggregated 0.6 …

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Western Mountain Destinations Expected to Set Summer Revenue Record

From Colorado to California and Utah to Oregon, western mountain lodging properties continue their gallop towards yet another summer revenue record.

With half of the official summer season (May through October) completed and significant advanced reservation on the books, aggregated revenues at participating mountain resorts as of July 31 had already reached 90 percent of total revenues collected during the summer of 2016. This figure …

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Revenue at western mountain lodging continues upward climb

Summer occupancy at western mountain destinations remains flat; revenue surges.

Even though summer occupancy among western mountain resort destinations is up only a scant 0.2 percent compared to last summer (May through October), revenues continue to gallop ahead driven by robust gains in the Average Daily Rate (ADR). As of June 30, aggregated revenues are up 8.4 percent according to the most recent data released …

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Revenues Keep Revving up at Western Mountain Resorts this Summer

Summer Rates Continue Upward Climb as Occupancy at Western Mountain Resorts Remains Mostly Flat

While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May through October based on bookings made through May 31, aggregated revenue for the same time period is up a robust 9.3 percent compared to the same time last year. The lodging figures were …

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The 2016/17 end-of-season email performance stats are in.

With roots in the mountains, we’ve been updating end-of-season email performance stats for this industry for almost a decade. A few weeks ago we ran the numbers again and here’s what we found.

The Goods
For this analysis we looked at 40,000 campaigns sent by 75 different mountain resorts to more than 300,000,000 recipients. We found the averages for each year across three metrics – …

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After a steep drop in 2015, resort social posting volume quickly levels out.

We update a lot of numbers each year. Which means that, from time to time, we sometimes forget to update any one of them when we get excited about another bit of data or insight. Someone recently pointed out we missed refreshing the social posting frequency stats for 2016 after they started to drop in 2015. Did that fall continue? Take a look.

The Goods

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Five key insights to help you build the perfect email template.

If you’ve been reading our posts for a while you may have noticed we’re trying a few new things. One of these ideas was building predictive tools based on our data and the other is what we’re posting today.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do

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Hotel and resort responsive website adoption continues to explode.

The rapid adoption of website responsiveness has been fascinating to watch. It’s part of the reason we’ve updated the progress twice over the last few years (once in December 2014 and year ago in April 2016). But wanting to see if last year’s incredible growth has continued, we’ve revisited the numbers again in 2017 to see how things are going. Here’s what we saw.…

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Does ending a price in “9” increase clicks or engagement?

Last week we looked at how many prices actually end in “9” versus other numbers. The results were a bit surprising, but we promised we’d dig one layer deeper and look at message engagement for each group of prices. Here’s what we found.

The Goods
To find our answer we took the same sample of 75,000 messages and simply added one column to our …

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How many resort marketing prices actually end in “9”?

It’s a pricing tale the world over: ending a price with the number “9” makes it appear smaller than it really is. But how many prices actually use this strategy? Is it a bygone cliche or still alive and well? Here’s what we found.

The Goods
To find our answer we looked at over 75,000 marketing messages distributed across four channels; email, Facebook, Twitter, and …

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How much do public school breaks influence midweek occupancy?

School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation and occupancy of resorts? Last week we looked at a shift in Easter’s place on the calendar. Today we’re digging into school breaks’ impact on midweek occupancy. …

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What happens to occupancy when Easter shifts and fewer schools are on break?

School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation and occupancy of resorts? This week and next we’re answering this question in two ways. The first, is what happens when Easter is shifted and no longer falls …

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The hospitality email marketing metric that refuses to budge.

Marketing pundits have been predicting the demise of email marketing for more than a decade. As such, we’ve been monitoring some of the vital signs of this channel over the years and wanted revisit one of the most important today: opt outs. Are more people getting tired of hospitality email marketing in 2017 than years past? Here’s what we found.

The Goods
To find our …

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Ten key insights to help you drive season pass sales this spring.

A decade ago, mountain resorts wouldn’t be thinking about selling passes for weeks or months. Today, pass season is already upon us. So being, we rounded up ten of our favorite insights on season passes to review as you start the annual cycle again this spring.

If someone uses their season pass X times, what’s the likelihood they’ll renew their pass?
This is a tough …

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The most popular email domain resorts send to just keeps growing.

When we looked at the email domains resorts were sending to back in October 2013, Yahoo! was the surprise winner with Gmail close behind. Then when we revisited this stat in 2015 Gmail had nudged into the front. How does the breakdown look in 2017? Take a look.

The Goods
To find our answer we used the exact same set of resorts as the …

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Social engagement rate continues to fall for every medium…except one.

A few months ago we posted a breakdown of which content types were being shared on Facebook. The takeaway was simply that photos have dominated the Facebook content landscape over the last half decade. But that analysis was only looking at volume. What happens when you bring engagement into the mix? Do photos get the most interaction? Let’s take a look.

The Goods
To …

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