The Latest
Data and trends within the destination travel industry.
After western mountain destinations struggled with a tepid and tentative start to the summer season, a little tweaking with daily rates was enough to turn things around. With just one month to go—a... Read the Full Article→
The busiest months of the summer season are now safely banked for western mountain destinations and the remaining two months are maintaining the summer pattern of both strength and stability. The resu... Read the Full Article→
Plunging lodging rates in the midst of the pandemic for more than a year were followed by skyrocketing rates as the arrival of vaccines allowed the pent-up demand for destination travel to explode. An... Read the Full Article→
After daily rates edged down slightly during May due to ongoing price-sensitivity from consumers, summer occupancy continued to tick up during June as those lower rates continued--and enticed consumer... Read the Full Article→
A very small tweak in aggregated rates over the past 30 days created an appreciable uptake in occupancy for most of the summer months in a notable pattern shift from the previous six months. The posit... Read the Full Article→
A famine-to-feast snowfall season coupled with stubbornly high inflation and interest rates led to declines in winter lodging occupancy across 17 western mountain resorts in seven states for the 2023-... Read the Full Article→
Expectations for a gangbuster finish to the ski season courtesy of widespread and generous snowfall across western mountain destinations over the last six weeks didn’t quite materialize in March. Wh... Read the Full Article→
Mother Nature finally revealed her generous side in February by dumping considerable amounts of snow across most western U.S. ski resorts and turned what had been a bit of a nail-biting season into o... Read the Full Article→
The economy might be going like gangbusters this winter but Mother Nature is not--and the considerable power of snowfall, or lack of it, is apparent this season at many ski resorts. As daily rates hav... Read the Full Article→
The trifecta that dampened lodging occupancy during November persisted into December when the stakes, and expectations, are higher. Consumer optimism couldn’t offset the challenges presented by meag... Read the Full Article→
Despite some good economic news during November, modest snowfall across much of the West and rate-sensitive customers weary of high prices, combined to bring down on-the-books occupancy and some daily... Read the Full Article→
At the risk of giving short shrift to the summer of 2023, the focus of mountain destinations is now lasered onto the upcoming winter and how rates are impacting bookings throughout the season as of Oc... Read the Full Article→
