Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics Market Briefing released on March 14th, as of Feb. 28, bookings made in February for arrivals …

In response to a winter season that started in September with damaging hurricanes, destination and resort lodging properties throughout the Southeast lowered rates to attract visitors for the winter months of September through February—and it worked. According to data released yesterday by Inntopia in their monthly DestiMetrics* Market Briefing, consistent and moderate declines in rate have persisted since September and have helped drive double-digit occupancy …

Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics Market Briefing to participating lodging and marketing organizations. As of Jan. 31, aggregated occupancy for January was down 4.4 percent …

After a late summer and fall impacted by destructive hurricanes, vacation destinations throughout the Southeast recovered during December with healthy increases in both occupancy and revenues despite a booking pace that dropped during the month for the remainder of the winter season. As of Dec. 31, actual occupancy during December among participating destinations was up a sharp 8.4 percent compared to December 2016 while the …

Denver, Jan. 16, 2018—Many western mountain resorts struggled throughout December with a combination of below average snowfall and shifts in school breaks, which together caused a dip in occupancy and revenues for the month. According to the most recent data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Dec. 31, aggregated occupancy for the month of December was down 4.4 percent compared …

According to the most recent aggregated data released by Inntopia in their monthly DestiMetrics Market Briefing, as of Nov. 30, participating southeast destinations are recovering nicely from the season of storms with improving strength in both occupancy and revenues. For the month of November, actual occupancy was up a sharp 8.9 percent, which offset the 2.9 percent dip in the Average Daily Rate (ADR). As …

While many western mountain regions are struggling to make snow, based on data released by Inntopia in their monthly DestiMetrics Market Briefing, resorts are not experiencing a negative impact on their bookings as of Nov. 30. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. Looking forward, occupancy for the full …

Whenever the holidays approach, marketers always find themselves asking the same questions:

“Should we send something about the holidays, or not?”

“When should we send it?”

“Are there days, times, words, etc. we should avoid?”

“Should we expect open rates and conversions to go down, or up?”

Well, here at Inntopia, our Marketing Cloud CRM has been used by hundreds of hotels and resorts to …

Although Hurricanes Harvey and Irma are now mostly in the rearview mirror from a destination tourism perspective, some degree of negative public perception seems to be lingering in their aftermath as seen in the most recent aggregated data released by Inntopia in their monthly DestiMetrics Market Briefing. As of Oct. 31, the Average Daily Rate (ADR) for the next six months for November through April …

Summer Lodging Trends Spill into Winter For Mountain Destinations

The summer of 2017 set two new all-time records for the six-month summer season—a very healthy seven percent gain in aggregated revenue among 20 participating destinations in eight western states while occupancy eked out a scant 0.1 percent increase over the summer of 2016. The month of October was up 9.7 percent in occupancy with a …

Lodging occupancy and revenue in the Southeastern U.S. both took a dip during the month of September in the wake of the hurricanes that swept through the region. According to data collected, analyzed and distributed by Inntopia in their monthly DestiMetrics Market Briefing yesterday, as of Sept. 30, aggregated actual occupancy for September among participating destinations was down 4.5 percent while revenues slid four percent …

The booking pace picked up during September for the last two months of the summer and it looks pretty likely that the summer of 2017 will set the seventh consecutive occupancy record.

Overall occupancy at western mountain destinations for the six summer months encompassing April through October were buoyed up by bookings made in September for arrivals in September and October. With the uptick in …

As of Aug. 31, aggregated actual occupancy for August was up 1.6 percent and revenues were up 2.2 percent for the month compared to the same time last year according to data released by Inntopia in their monthly DestiMetrics* Market Briefing for participating southeastern destinations. The Briefing also revealed that for the summer season that includes the six months of May through October, actual occupancy …

Early winter bookings trending down.

Lodging figures released last Friday by Inntopia in their monthly DestiMetrics Market Briefing revealed that the trend of slipping occupancy and rising revenues that began last winter has continued through most of the summer. For the six summer months that include May through October, as of Aug. 31, occupancy is down 0.5 percent compared to the same time last year …

According to the most recent data compiled by Inntopia as part of the DestiMetrics Market Briefing, actual lodging occupancy among participating southeastern resorts for the month of July was down 1.8 percent compared to July 2016 while the Average Daily Rate (ADR) was up 2.5 percent for the same time period. The rate gains helped offset the dip in occupancy to provide an aggregated 0.6 …

From Colorado to California and Utah to Oregon, western mountain lodging properties continue their gallop towards yet another summer revenue record.

With half of the official summer season (May through October) completed and significant advanced reservation on the books, aggregated revenues at participating mountain resorts as of July 31 had already reached 90 percent of total revenues collected during the summer of 2016. This figure …

Summer occupancy at western mountain destinations remains flat; revenue surges.

Even though summer occupancy among western mountain resort destinations is up only a scant 0.2 percent compared to last summer (May through October), revenues continue to gallop ahead driven by robust gains in the Average Daily Rate (ADR). As of June 30, aggregated revenues are up 8.4 percent according to the most recent data released …

Summer Rates Continue Upward Climb as Occupancy at Western Mountain Resorts Remains Mostly Flat

While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May through October based on bookings made through May 31, aggregated revenue for the same time period is up a robust 9.3 percent compared to the same time last year. The lodging figures were …

With roots in the mountains, we’ve been updating end-of-season email performance stats for this industry for almost a decade. A few weeks ago we ran the numbers again and here’s what we found.

The Goods
For this analysis we looked at 40,000 campaigns sent by 75 different mountain resorts to more than 300,000,000 recipients. We found the averages for each year across three metrics – …

We update a lot of numbers each year. Which means that, from time to time, we sometimes forget to update any one of them when we get excited about another bit of data or insight. Someone recently pointed out we missed refreshing the social posting frequency stats for 2016 after they started to drop in 2015. Did that fall continue? Take a look.

The Goods…