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Commerce
Commerce Marketing Cloud Tips
 

Inntopia Kitchen Table #4 Recap: Three Operators Share their Plans for Re-opening

May 5, 2020 – Now that many travel operators are opening or planning to re-opening the near future, we thought it would be a very good time to bring in some friends from across the industry to discuss what they have in store for their operations. You can also click here to view the recording of this conversation.

 

Roaring SpringsTiffany Quilicci
Chief Marketing Officer
Roaring

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Kitchen Table Recap: Six Non-Traditional Ways to Generate Revenue During COVID-19

In the previous Kitchen Table Gregg and I looked at some metrics that could signal WHEN to begin marketing again. They also looked at some considerations as to the WHAT and HOW of marketing once you began dipping your toes back into the marketplace. This week we looked at some real world examples of promotions that can help drive revenue today even in the face …

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Kitchen Table Recap: When and How to Start Promotional Marketing Again

The big question we sought to tackle on our last Kitchen Table conversation was,

“So…when will it be OK to market again?”

In my mind the answer to that question is NOW-ish…BUT there are some major qualifiers on that statement – the WHAT and the HOW are more crucial now than ever before.

Before We Start

Before we jump into the details, I think it …

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Two key numbers behind Inntopia’s one-cart booking platform.

The idea of one-cart booking makes intuitive sense. We all know from personal experience that if you go to the store for one thing, seeing other things in the store often prompts you to leave with more than you came for.

But what about in travel? And at scale? What does this behavior look like? To answer that question, we’re going to look at two …

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Get to know the new Inntopia Ecommerce design.

As some of you may know, we’ve begun rolling out a new theme for the design of Inntopia’s ecommerce storefronts. This is opt-in – we won’t update your design unless you’d like us to – but we’re seeing some great results as the first A/B tests wrap up.

More updates are coming soon, but we wanted to take a quick second to walk you through …

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Commerce Pre-Season Checklist – Winter 2019

We’ve all heard the saying that “by failing to prepare, you’re preparing to fail.” That’s easier said than done, especially as you may be turning over your seasonal staff and working to finalize your winter promotions. With that in mind, we’ve put together a pre-season planning checklist to ensure your resort or organization is prepared to sell to guests the moment those first snowflakes fall.

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How to choose between Inntopia Commerce and SMS WorldNXT / GuestDesk.

One of the common alternatives we hear clients thinking about when they’re evaluating Inntopia Commerce is SMS’s WorldNXT booking engine. WorldNXT, which is a white-label version of Fuel Travel’s GuestDesk system, is a great platform and the SMS team are good friends of ours. WorldNXT works great for many users, but it does differ in some ways which Inntopia Commerce users rely on. Here are …

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Three Must-Do Tips for Pushing Season Pass Sales

While it’s the peak of summer season now for most of partners, many are thinking about the upcoming winter season, and are busily prepping for the launch of their new Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a launch …

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New Innovative U Course: Inntopia-SMS Integration

Are you an Inntopia Commerce partner who is also using Springer-Miller Systems? If yes, are your platforms integrated? Integrating Inntopia Commerce with SMS will improve your efficiency and increase revenue.

This short video series (13 min.) will give you an overview of what to expect with the integration, what configuration is required for both platforms, and what some of the supported features are.

You’ll find …

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The fascinating perk offered by Jay with their new lodging packages.

Almost a decade ago during the first few months of SlopeFillers, I made a list of all the 2-for-1s I could find. I stopped at 28, but the list could have gone on and on. Likewise, there are dozens of perks offered by resorts in an effort to push season pass sales through the spring and summer. For example:

  • Ski free in the spring
  • Free
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Are you holding your guests’ hands enough? Hint: Probably not.

I want you to imagine two scenarios.

The first is getting invited to speak at a big university in a town you’ve never been to. “Just meet us at the back entrance of the Ray Bowen building at 6:00pm for a quick rehearsal” they say. The second is that same invitation but at your alma mater.

Picture in your mind being a few blocks away …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Bringing the best parts of Agile/Scrum to non-engineering teams

At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.

Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …

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Could adding PayPal to your website significantly increase your bookings?

October 3, 2019 UPDATE: PayPal is now 100% live and ready for use for all Inntopia Commerce clients. See here for some first impressions from GetSkiTickets, which has already implemented the integration.

If you’d like to explore an agreement with PayPal, reach out to us and we’ll get you connected with the right people in their organization. Once you have your account set up, …

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Siriusware + Inntopia: a match made in booking (and marketing) heaven.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

Have you ever seen someone going up the down escalator?

It’s not that you can’t get to …

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Loyalty skyrockets when guests start streaks, but how should that influence your strategy?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?“

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New PMS Integration – CampLife (formerly Sunrise/Campground Automation Systems)

There’s nothing quite like camping. But unlike camping, managing and selling campsites and campground facilities should not be a back-to-basics situation.

Until now, it’s been pretty tough to integrate campsites into a comprehensive one-cart booking solution. Maybe you manage a ski resort that also has a campground during the summer. Maybe you manage a whole slew of camping facilities on behalf of a state parks …

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Sick of OTA fees?

OTAs are like this chicken and you're like this cat. Hilarious!

Are you losing revenue and booking share to OTAs?

Believe it or not, a full 52% of people who book lodging via OTAs actually visit the property’s website before booking.

Why don’t all those people end up booking directly with the property? Sometimes it’s about wanting to bundle their lodging with other things, sometimes it comes down to ease of use, and sometimes it’s just …

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Open rates peak the day before a deadline, but should your strategy be that simple?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?

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Using WTP Reload to Increase Revenue and Improve the Guest Experience (Inntopia + Siriusware)

In a recent sprint, we went live with some shiny new functionality for hotels and resorts who use Inntopia Commerce and the Siriusware point of sale system. We now validate the WTP media identifier against product type when someone adds a reloadable product to their cart in Inntopia Commerce.

I heard you start to nod off there, but wait. Sometimes, there is some serious excitement

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