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Marketing Cloud
 

Attractions Playbook 2019 Email + Season Pass Sales

The Situation

Pass sales are more important for revenue than ever before, which means you should probably be approaching these efforts a little more aggressively than you were a decade ago.

We’ve outlined four tactics, based on Inntopia’s decades of pass sale data, to keep in mind as you plan your fall pass sale strategy.

 

Tactic #1
Dedicated Campaigns for Key Pass Perks

A …

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Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
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Even if Tamarack’s new series was nothing but a name? It’d work.

It’s a dangerous place, but let me take you on a quick tour inside my brain.

At least the thoughts that went through my brain about two weeks ago. Specifically, the thoughts that went through my brain when I saw this:

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Four Hidden Features in Acoustic (IBM Watson)

Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?

If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.

*If you haven’t heard yet, IBM Watson is now called Acoustic.

1.

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Taking personalized marketing to the next level with #microbranding

There are two things you hear a lot in the world of marketing:

  1. Right message, right person, right time.
  2. Consistency is key.

The first is often used to push the idea of dynamic content and personalization. The second is the first rule of branding. Both sound great, but if you think about it for a minute, the two ideas don’t really work together.

How can …

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How Do I Get My Logo to Appear in Emails?

Updated: September 26, 2019

You have probably noticed company logos in your inbox, especially if you check your email with an inbox provider’s mobile app. The colorful circular logo appears to the left of the sender’s name.

MVMT company logo in gmail

Logo use in the inbox is on the rise. There are a few ways to implement it, including the three methods we’ll talk about here.

1) Google Annotations

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Three must-do tips for this year’s season pass push

While it’s the peak of summer season now for most of partners, many are already thinking about the upcoming winter season, and are busily prepping for the launch of their 2019/2020 Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Bringing the best parts of Agile/Scrum to non-engineering teams

At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.

Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …

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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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Siriusware + Inntopia: a match made in booking (and marketing) heaven.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

Have you ever seen someone going up the down escalator?

It’s not that you can’t get to …

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Put priceless guest data into the hands of key employees with Cloud Express.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

It all started about a year and a half ago, when we were asked by a client …

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Take your Marketing Cloud queries to the next level with the fields tab.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

What if I were to show you one often-overlooked feature that not only serves as a secret …

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Loyalty skyrockets when guests start streaks, but how should that influence your strategy?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?“

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The opportunities created by knowing who @johndoe is in your database.

We build a lot of new things at Inntopia. New features, new tools, new campaigns. Every once in a while I get so excited about the constant flow of new features, I lose track of my favorites. The ones that are my go-to source of success. It’s like when your lucky t-shirt gets buried in the closet. Then, voilà, you find it again and remember …

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9 Questions to ask before hitting ‘Send’

Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these 9 questions:

Preview Text: What is the preview text for the email?

Well-written preview text captures the essence of your email and encourages people to open it. It’s …

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Open rates peak the day before a deadline, but should your strategy be that simple?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?

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Give your Guest Experience team the tools to turn every guest into a VIP

In our previous newsletter we discussed how your Social Media Manager could use Insight to intelligently engage with guests using Marketing Cloud data. Over the upcoming weeks we’ll be continuing in that vein by giving you some ideas on how to empower a whole host of different players across the entirety of your organization. Data is no longer just for the geeks in the marketing …

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If you can predict a passholder’s likelihood of renewal, what should you do about it?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?

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