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Taking personalized marketing to the next level with #microbranding

There are two things you hear a lot in the world of marketing:

  1. Right message, right person, right time.
  2. Consistency is key.

The first is often used to push the idea of dynamic content and personalization. The second is the first rule of branding. Both sound great, but if you think about it for a minute, the two ideas don’t really work together.

How can …

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How Do I Get My Logo to Appear in Emails?

You have probably noticed company logos in your inbox, especially if you check your email with an inbox provider’s mobile app. The colorful circular logo appears to the left of the sender’s name.

MVMT company logo in gmail

Logo use in the inbox is on the rise. There are a few ways to implement it, including the three methods we’ll talk about here.

1) Google Annotations – The easiest way

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Three must-do tips for this year’s season pass push

While it’s the peak of summer season now for most of partners, many are already thinking about the upcoming winter season, and are busily prepping for the launch of their 2019/2020 Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Bringing the best parts of Agile/Scrum to non-engineering teams

At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.

Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …

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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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Siriusware + Inntopia: a match made in booking (and marketing) heaven.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

Have you ever seen someone going up the down escalator?

It’s not that you can’t get to …

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Put priceless guest data into the hands of key employees with Cloud Express.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

It all started about a year and a half ago, when we were asked by a client …

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Take your Marketing Cloud queries to the next level with the fields tab.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

What if I were to show you one often-overlooked feature that not only serves as a secret …

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Save on the 2020 INSIGHT Conference
(Two Days Only)


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