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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Bringing the best parts of Agile/Scrum to non-engineering teams

At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.

Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …

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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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Siriusware + Inntopia: a match made in booking (and marketing) heaven.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

Have you ever seen someone going up the down escalator?

It’s not that you can’t get to …

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Put priceless guest data into the hands of key employees with Cloud Express.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

It all started about a year and a half ago, when we were asked by a client …

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Take your Marketing Cloud queries to the next level with the fields tab.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

What if I were to show you one often-overlooked feature that not only serves as a secret …

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Loyalty skyrockets when guests start streaks, but how should that influence your strategy?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?“

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The opportunities created by knowing who @johndoe is in your database.

We build a lot of new things at Inntopia. New features, new tools, new campaigns. Every once in a while I get so excited about the constant flow of new features, I lose track of my favorites. The ones that are my go-to source of success. It’s like when your lucky t-shirt gets buried in the closet. Then, voilà, you find it again and remember …

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9 Questions to ask before hitting ‘Send’

Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these 9 questions:

Preview Text: What is the preview text for the email?

Well-written preview text captures the essence of your email and encourages people to open it. It’s …

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Open rates peak the day before a deadline, but should your strategy be that simple?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?

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Inntopia gives resorts, attractions, and hospitality providers a better way to market and sell their products.

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Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

Just click here –
Register Now →