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Marketing Cloud
Commerce Marketing Cloud Tips
 

Inntopia Kitchen Table #4 Recap: Three Operators Share their Plans for Re-opening

May 5, 2020 – Now that many travel operators are opening or planning to re-opening the near future, we thought it would be a very good time to bring in some friends from across the industry to discuss what they have in store for their operations. You can also click here to view the recording of this conversation.

 

Roaring SpringsTiffany Quilicci
Chief Marketing Officer
Roaring

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Four Benefits of Using Pre-Arrival Surveying

Deliver Hyper-Relevant Content and an Exceptional Guest Experience

We know this mantra well: The right message, to the right guest, at the right time. It is a foundational phrase for Inntopia Marketing Cloud and one that especially holds true in this new era for travel. The behaviors, needs, and expectations of our customers will be different from those of the pre-COVID days.

This is …

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Kitchen Table Recap: Six Non-Traditional Ways to Generate Revenue During COVID-19

In the previous Kitchen Table Gregg and I looked at some metrics that could signal WHEN to begin marketing again. They also looked at some considerations as to the WHAT and HOW of marketing once you began dipping your toes back into the marketplace. This week we looked at some real world examples of promotions that can help drive revenue today even in the face …

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Kitchen Table Recap: When and How to Start Promotional Marketing Again

The big question we sought to tackle on our last Kitchen Table conversation was,

“So…when will it be OK to market again?”

In my mind the answer to that question is NOW-ish…BUT there are some major qualifiers on that statement – the WHAT and the HOW are more crucial now than ever before.

Before We Start

Before we jump into the details, I think it …

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New dashboards, improved design, and a new integration in February Marketing Cloud update.

Last month we had a bunch of new features and tools to talk about, and February is no exception.

Here’s the latest from Inntopia Marketing Cloud.

Dashboard Improvements

With so many new dashboards out in the wild for the first time, we also received a bunch of great feedback from our users. So we started the month by cranking out a handful of enhancements …

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Enhanced exporting complements new dashboards in January Marketing Cloud update.

We ended 2019 with a lot of momentum, and January saw the teams firing on all cylinders. And that’s not just marketing speak, many of our clients commented that:

“Man, you guys are really jammin’ right now!”

To which we respond: yes…yes they are. Here are a few of our greatest hits from the last handful of weeks.

Enhancements

User Roles
First up is a …

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Attractions Playbook 2019 Email + Season Pass Sales

The Situation

Pass sales are more important for revenue than ever before, which means you should probably be approaching these efforts a little more aggressively than you were a decade ago.

We’ve outlined four tactics, based on Inntopia’s decades of pass sale data, to keep in mind as you plan your fall pass sale strategy.

 

Tactic #1
Dedicated Campaigns for Key Pass Perks

A …

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Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
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Even if Tamarack’s new series was nothing but a name? It’d work.

It’s a dangerous place, but let me take you on a quick tour inside my brain.

At least the thoughts that went through my brain about two weeks ago. Specifically, the thoughts that went through my brain when I saw this:

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Four Hidden Features in Acoustic (IBM Watson)

Are you tracking which webforms your leads come from? Are you tagging your email campaigns? Do you know which campaigns drive webform submissions?

If you responded “no” to any of those questions, then get acquainted with these four underused features in Acoustic* that can have a big impact on your marketing efforts.

*If you haven’t heard yet, IBM Watson is now called Acoustic.

1.

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How Do I Get My Logo to Appear in Emails?

Updated: September 26, 2019

You have probably noticed company logos in your inbox, especially if you check your email with an inbox provider’s mobile app. The colorful circular logo appears to the left of the sender’s name.

MVMT company logo in gmail

Logo use in the inbox is on the rise. There are a few ways to implement it, including the three methods we’ll talk about here.

1) Google Annotations

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Inntopia Marketing Cloud Now Works With Vivaticket

What’s better than a new major integration? Nothing.

Inntopia Marketing Cloud, the CRM & Automated Marketing platform built for travel, is now connected to Vivaticket, one of the most popular and powerful ticketing and POS platforms for attractions.

We’re now able to pull robust guest and transaction data from Vivaticket, including for any purchase made online, on-site, or over the phone. This data

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Three Must-Do Tips for Pushing Season Pass Sales

While it’s the peak of summer season now for most of partners, many are thinking about the upcoming winter season, and are busily prepping for the launch of their new Season Pass products. Are you?

Whether you already had a spring pass sale launch, are still finalizing a new season pass lineup for next year, or if you’re deep in planning mode for a launch …

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Why Hotels and Resorts Should Probably Run “Prime Day” Promotions

Guess what? This July 15 – 16, your guests are going to be primed to make a purchase. Yes, it’s a bit corny, but it’s true.

In just over two weeks, there’s an online shopping bonanza coming called Amazon Prime Day. Except this year, it’s actually two days. Your guests and prospects will likely have their wallets out, ready to pounce on a deal on …

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Bringing the best parts of Agile/Scrum to non-engineering teams

At Inntopia, we build our software and organize our engineering efforts according to the Agile methodology, including the use of scrum masters.

Scrum masters are servant leaders and coaches for an agile team. We help remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement. In a lot of ways, our role boils down to helping people understand how …

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Lessons from the Live Email Template Review at INSIGHT 2019

The INSIGHT 2019 user conference is a wrap and feedback from attendees is rolling in. We are happy to see the positive reviews for the Live Email Template Review session – it’s clear that folks liked the interactive, workshop-style presentation.

This session would not have happened without you, so a big thank you to all who submitted templates, attended the session, and participated in the …

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Siriusware + Inntopia: a match made in booking (and marketing) heaven.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

Have you ever seen someone going up the down escalator?

It’s not that you can’t get to …

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Put priceless guest data into the hands of key employees with Cloud Express.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

It all started about a year and a half ago, when we were asked by a client …

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Take your Marketing Cloud queries to the next level with the fields tab.

Favorite Things is a series of posts by Inntopia employees about their favorite parts of the systems and services we offer. Some are big, some are small, some are simple, and some are complex. Enjoy a veritable cornucopia of hidden gems by visiting the Favorite Things archives.

What if I were to show you one often-overlooked feature that not only serves as a secret …

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Loyalty skyrockets when guests start streaks, but how should that influence your strategy?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?“

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