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Marketing Cloud
Marketing Cloud Favorite Things
 

The opportunities created by knowing who @johndoe is in your database.

We build a lot of new things at Inntopia. New features, new tools, new campaigns. Every once in a while I get so excited about the constant flow of new features, I lose track of my favorites. The ones that are my go-to source of success. It’s like when your lucky t-shirt gets buried in the closet. Then, voilà, you find it again and remember …

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Nine Questions to Ask Before Hitting ‘Send’

Your email campaign is almost ready to go – you have a targeted audience and your images and text are in the email template. But, before you hit Send, take a minute to ask yourself these nine questions:

Preview Text: What is the preview text for the email?

Well-written preview text captures the essence of your email and encourages people to open it. It’s …

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Open rates peak the day before a deadline, but should your strategy be that simple?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?

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Give your Guest Experience team the tools to turn every guest into a VIP

In our previous newsletter we discussed how your Social Media Manager could use Insight to intelligently engage with guests using Marketing Cloud data. Over the upcoming weeks we’ll be continuing in that vein by giving you some ideas on how to empower a whole host of different players across the entirety of your organization. Data is no longer just for the geeks in the marketing …

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If you can predict a passholder’s likelihood of renewal, what should you do about it?

Every Tuesday for nearly five years, we dug into the data and shared a unique resort marketing insight. We called it Tuesday Trends. But the focus was on the data, not the action. This post is part of a new series that picks up where those datasets left off. One-by-one, the Inntopia Strategic Team will resurface our favorites and simply ask, “Okay, now what?

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Give your Social Media Manager superpowers with one username and password

Last month saw more users logging into our client portal, Insight, than ever before. But even with these record numbers, there are still dozens of people at resorts like yours who don’t yet have access. People who could do incredible things for guests and revenue alike if they did. One of those people is your Social Media Manager.

Social Media Manager

Imagine that one day …

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Inntopia to Exhibit at 2019 PGA Merchandise Show

And showcase Inntopia’s Intuitive booking platform and CRM Solution.

Stowe, VermontInntopia will be exhibiting at the 66th PGA Merchandise Show, Jan. 23-25, 2019, in Orlando, Fla.

Chris Eaton, Director of Business Development, Golf at Inntopia will be at booth #3013. Drop by the booth, or contact him to get a quick walk through of how Inntopia’s golf resort partners are taking advantage …

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Analyzing Audiences with Performance Insights in IBM Watson

Updated 5.28.2019

If you’re already familiar with the top five classic reports in Watson, you’re ready to tackle the relatively new Performance Insights reporting tool. The first thing you’ll likely notice in Performance Insights are the brightly colored graphs, or widgets, that fill the screen. They’re much more visual than classic reports, but the most unique feature is the ability to learn about your …

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Taking personalized marketing to the next level with #microbranding

There are two things you hear a lot in the world of marketing:

  1. Right message, right person, right time.
  2. Consistency is key.

The first is often used to push the idea of dynamic content and personalization. The second is the first rule of branding. Both sound great, but if you think about it for a minute, the two ideas don’t really work together.

How can …

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Inntopia Marketing Cloud releases new interactive Pass Migration Report.

For our ski clients, season pass sales have become a huge, critical piece of their business. And as the number of passes has grown over the years to cater to various groups and markets, it’s become harder and harder to monitor the ways guests migrate to, from, and between passes.

Inntopia Marketing Cloud has long had a powerful Pass Migration Report, but we’re excited to …

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Six Ways to Drive Loyalty and Bring Guests Back Again and Again

If there’s one theme among the people who request demos of Inntopia, it’s simply this: they’re trying to drive more bookings.

They know we have an amazing commerce platform that turns more lookers into bookers, they know we have a marketing platform that is insanely good and getting the right message to the right person at the right time, and they reach out for our …

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Email domains: One inbox is still stealing share from everyone else.

In 2013 we published our first email domain analysis. In 2015, we followed up on that analysis to look at what, if any, changes had occurred in the email provider landscape. Now, in 2019, we figured it was time to run the numbers one more time. Here’s what we found.

The Goods
To find our answer, we once again took a sample of golf resorts, …

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Top Five Classic Reports in IBM Watson

Updated 5/28/2019

Reporting tools are your window into the large amount of data that Watson Campaign Automation collects about your email sends and web forms. Here we dive into five reports that will help you learn more about your email performance and your audience.

Note: I am covering Classic Reports in this post. Read about the new Performance Insights reporting tool here.

Single Mailing Report

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Why your data-driven marketing efforts always crash and burn.

A few weeks ago we signed on the dotted line for a new tool to help with some internal initiatives.

Full of anticipation, we emailed our new account rep. No response. We tried again. Again, nothing. Finally, we heard back from someone who routed us to another someone who said so-and-so could help us get started and answer all our questions.

That person ended up …

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A Practical Pre-Season Checklist for Ski Resort Marketers

With exception of a few lucky resorts who paid off Mother Nature, winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2018/19 winter season.

To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, …

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Four Practical Tips for Sparkling Email Deliverability

No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can’t reach the inbox your email campaigns can’t work their magic.

So, how do you stay on top of deliverabilty? Just follow these four simple tips to overcome issues now and keep your lists cleaner and problem-free going forward.

Don’t Purchase or Rent Lists

Do not …

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Facebook audience push is live! Here are a few ideas to get started.

As you may have heard, we just announced that our Facebook audience integration is live. Without leaving the list builder, you can turn any query into a custom Facebook audience in just a couple of clicks.

So where do you start? To answer that, you’ve gotta look at the value this feature creates:

  • Reaching people who aren’t being reached with email (not emailable, disengaged,
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New: Create Facebook Audiences Right from the List Builder

Ever wanted to turn a list into a custom Facebook audience without downloading the results and uploading to your ad account? Now you can with our new Facebook audience integration. Use any trait – including custom traits – to build targeted lists of guests and then push those to Facebook in just a few clicks.

You can find some simple ways to get started here

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Golf Experiences Chooses Inntopia Marketing Cloud

CRM and powerful email marketing tools will leverage clean guest database to drive bookings.

Golf Experiences will use Inntopia’s Marketing Cloud CRM platform to power its automated marketing and drive new and return visitation.

Golf Experiences sells golf vacations to some of the nation’s best golf destinations. They also act as a sales and marketing consultancy, helping golf resorts and organizations better run their own …

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Personal + proactive; the not-so-secret formula to our clients’ CRM success.

Inntopia Marketing Cloud has one of the highest success rates of any CRM in any industry. It’s easy to think technology is the reason why, but the true hero in this story is a deeply experienced team of account managers who take a personal, proactive approach with every client. We caught up with one of the best, Patrick Sande, for his perspective.

Gregg:

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