skip to main content
Registration is open for INSIGHT 2020! Details and dates →
CONTACT US

Post Archives
Marketing Cloud
Marketing Cloud Golf
 

Inntopia to Exhibit at 2019 PGA Merchandise Show

And showcase Inntopia’s Intuitive booking platform and CRM Solution.

Stowe, VermontInntopia will be exhibiting at the 66th PGA Merchandise Show, Jan. 23-25, 2019, in Orlando, Fla.

Chris Eaton, Director of Business Development, Golf at Inntopia will be at booth #3013. Drop by the booth, or contact him to get a quick walk through of how Inntopia’s golf resort partners are taking advantage …

Read the full post →

Analyzing Audiences with Performance Insights in IBM Watson

Updated 5.28.2019

If you’re already familiar with the top five classic reports in Watson, you’re ready to tackle the relatively new Performance Insights reporting tool. The first thing you’ll likely notice in Performance Insights are the brightly colored graphs, or widgets, that fill the screen. They’re much more visual than classic reports, but the most unique feature is the ability to learn about your …

Read the full post →

Taking personalized marketing to the next level with #microbranding

There are two things you hear a lot in the world of marketing:

  1. Right message, right person, right time.
  2. Consistency is key.

The first is often used to push the idea of dynamic content and personalization. The second is the first rule of branding. Both sound great, but if you think about it for a minute, the two ideas don’t really work together.

How can …

Read the full post →

Inntopia Marketing Cloud releases new interactive Pass Migration Report.

For our ski clients, season pass sales have become a huge, critical piece of their business. And as the number of passes has grown over the years to cater to various groups and markets, it’s become harder and harder to monitor the ways guests migrate to, from, and between passes.

Inntopia Marketing Cloud has long had a powerful Pass Migration Report, but we’re excited to …

Read the full post →

Six Ways to Drive Loyalty and Bring Guests Back Again and Again

If there’s one theme among the people who request demos of Inntopia, it’s simply this: they’re trying to drive more bookings.

They know we have an amazing commerce platform that turns more lookers into bookers, they know we have a marketing platform that is insanely good and getting the right message to the right person at the right time, and they reach out for our …

Read the full post →

Email domains: One inbox is still stealing share from everyone else.

In 2013 we published our first email domain analysis. In 2015, we followed up on that analysis to look at what, if any, changes had occurred in the email provider landscape. Now, in 2019, we figured it was time to run the numbers one more time. Here’s what we found.

The Goods
To find our answer, we once again took a sample of golf resorts, …

Read the full post →

Top Five Classic Reports in IBM Watson

Updated 5/28/2019

Reporting tools are your window into the large amount of data that Watson Campaign Automation collects about your email sends and web forms. Here we dive into five reports that will help you learn more about your email performance and your audience.

Note: I am covering Classic Reports in this post. Read about the new Performance Insights reporting tool here.

Single Mailing Report

Read the full post →

Why your data-driven marketing efforts always crash and burn.

A few weeks ago we signed on the dotted line for a new tool to help with some internal initiatives.

Full of anticipation, we emailed our new account rep. No response. We tried again. Again, nothing. Finally, we heard back from someone who routed us to another someone who said so-and-so could help us get started and answer all our questions.

That person ended up …

Read the full post →

A Practical Pre-Season Checklist for Ski Resort Marketers

With exception of a few lucky resorts who paid off Mother Nature, winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2018/19 winter season.

To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, …

Read the full post →

Four Practical Tips for Sparkling Email Deliverability

No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can’t reach the inbox your email campaigns can’t work their magic.

So, how do you stay on top of deliverabilty? Just follow these four simple tips to overcome issues now and keep your lists cleaner and problem-free going forward.

Don’t Purchase or Rent Lists

Do not …

Read the full post →

Facebook audience push is live! Here are a few ideas to get started.

As you may have heard, we just announced that our Facebook audience integration is live. Without leaving the list builder, you can turn any query into a custom Facebook audience in just a couple of clicks.

So where do you start? To answer that, you’ve gotta look at the value this feature creates:

  • Reaching people who aren’t being reached with email (not emailable, disengaged,
Read the full post →

New: Create Facebook Audiences Right from the List Builder

Ever wanted to turn a list into a custom Facebook audience without downloading the results and uploading to your ad account? Now you can with our new Facebook audience integration. Use any trait – including custom traits – to build targeted lists of guests and then push those to Facebook in just a few clicks.

You can find some simple ways to get started here

Read the full post →

Golf Experiences Chooses Inntopia Marketing Cloud

CRM and powerful email marketing tools will leverage clean guest database to drive bookings.

Golf Experiences will use Inntopia’s Marketing Cloud CRM platform to power its automated marketing and drive new and return visitation.

Golf Experiences sells golf vacations to some of the nation’s best golf destinations. They also act as a sales and marketing consultancy, helping golf resorts and organizations better run their own …

Read the full post →

Personal + proactive; the not-so-secret formula to our clients’ CRM success.

Inntopia Marketing Cloud has one of the highest success rates of any CRM in any industry. It’s easy to think technology is the reason why, but the true hero in this story is a deeply experienced team of account managers who take a personal, proactive approach with every client. We caught up with one of the best, Patrick Sande, for his perspective.

Gregg:

Read the full post →

Ready to answer all your marketing questions? Look to your data like Copper does.

One of the most satisfying things about my job as an account manager with Inntopia Marketing Cloud is working with great partners like Kimberly at Copper Mountain.

And the other part of working here that I find so enjoyable is finding ways to help partners like Kimberly solve their biggest business challenges. It’s the perfect combination of putting myself in the resort marketer’s shoes, and …

Read the full post →

One employee who shows just how seriously we take our clients’ success.

We often say that Inntopia is built on success, not breakage. That we have no interest in just selling software, but solving our clients’ problems. One of the ways we achieve this is by having a team dedicated to building a library of content and training. And one of the people responsible for the success of that library is Melissa Jordan.

Gregg: Alright, Melissa,

Read the full post →

Inntopia’s simple, obvious secret to your (and our) success.

Can i share a dirty little secret of enterprise software?

The features lure you in, the demo gets you intrigued, and the price may get you to sign, but the reason you’ll actually succeed in doing all the things you were so excited about have nothing to do with the technology, the platform, or the code behind the scenes.

Instead, it has everything to do …

Read the full post →

Can marketing automation raise your online review scores?

I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a notch or two. As such, it’s probably no surprise that many resorts and hotels (our clients included) are using things like review widgets integrated into guest surveys and automated guest service messaging in an attempt to drive satisfaction and higher review scores. But …

Read the full post →
© 2019 Sterling Valley Systems - All Rights Reserved - Privacy Policy

Want 4 of our best
resort marketing whitepapers?

Download our marketing playbook 4-pack.

Save on the 2020 INSIGHT Conference
(Two Days Only)


An unnamed internet retail giant has turned July 15-16 into an international shopping holiday, and we’ve decided to join in.

For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.

Just click here –
Register Now →