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News Mammoth Lakes Chooses Inntopia Business Intelligence to Power Destination Analytics Program

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 Aug 28, 2023

We are happy to announce the addition of Mammoth Lakes to the Inntopia Business Intelligence family of western mountain destination resorts. With activities ranging from unreal scenic hiking to world class skiing, Mammoth Lakes is an incredible destination that needs actionable, accurate data in order to effectively drive and support their initiatives.

Mammoth Lakes Tourism will be working with Inntopia Business Intelligence on a new product known as the Destination Straw Poll Report. This new report utilizes a more focused, pared-down lodging data set that’s updated at a higher frequency to help destinations maintain an accurate, current picture of how visitation patterns ebb and flow. For a destination like Mammoth Lakes, this ability for their partners and the community as a whole to see highly accurate and actionable daily occupancy and Average Daily Rate data will be invaluable.

“Mammoth Lakes was originally a partner of Inntopia DestiMetrics’ earlier incarnation, MTRiP”, said Tom Foley SVP Business Intelligence at Inntopia. “We’re super excited to welcome them back to our data set, and were even more excited to work with their team to co-develop and rollout the new Weekly Straw Poll product.”

“We’re very excited to be working with the Inntopia DestiMetrics team again, ” said John Urdi, Executive Director of Mammoth Lakes Tourism. “Nobody knows the mountain travel industry better than this group. And this new product is going to help us immensely as we look to build on the success we’ve seen as a destination in recent years.”

Learn more about Mammoth Lakes Tourism:

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Photo courtesy of Mammoth Lakes Tourism

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Stacey Mullen
Business Development
Business Intelligence / DestiMetrics

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