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A Practical Pre-Season Checklist for Ski Resort Marketers

With exception of a few lucky resorts who paid off Mother Nature, winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2018/19 winter season.

To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, …

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Thanksgiving: The Best and Worst Days for Resort Email Marketing

In the United States, Thanksgiving is right around the corner.

Personally, it’s one of my favorite holidays (an unhealthy affinity for pie may play a role), but as a marketer, Thanksgiving has always been filled with questions and uncertainty:

  • Do people even check email?
  • What day is the right day?
  • What days should I avoid?
  • Should I just hold off on all campaigns completely?
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Four Practical Tips for Sparkling Email Deliverability

No matter how beautifully your email is designed and no matter how perfectly your copy is written, if you can’t reach the inbox your email campaigns can’t work their magic.

So, how do you stay on top of deliverabilty? Just follow these four simple tips to overcome issues now and keep your lists cleaner and problem-free going forward.

Don’t Purchase or Rent Lists

Do not …

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Ready to answer all your marketing questions? Look to your data like Copper does.

One of the most satisfying things about my job as an account manager with Inntopia Marketing Cloud is working with great partners like Kimberly at Copper Mountain.

And the other part of working here that I find so enjoyable is finding ways to help partners like Kimberly solve their biggest business challenges. It’s the perfect combination of putting myself in the resort marketer’s shoes, and …

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Inntopia’s simple, obvious secret to your (and our) success.

Can i share a dirty little secret of enterprise software?

The features lure you in, the demo gets you intrigued, and the price may get you to sign, but the reason you’ll actually succeed in doing all the things you were so excited about have nothing to do with the technology, the platform, or the code behind the scenes.

Instead, it has everything to do …

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Can marketing automation raise your online review scores?

I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a notch or two. As such, it’s probably no surprise that many resorts and hotels (our clients included) are using things like review widgets integrated into guest surveys and automated guest service messaging in an attempt to drive satisfaction and higher review scores. But …

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A better way.

Inntopia gives resorts, attractions, and hospitality providers a better way to market and sell their products.

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