Skip to Main Content

Tips Five quick Black Friday / Cyber Monday tips for hotels and resorts.

photo of the author Gregg Blanchard

 Oct 27, 2022

Despite starting as one-day, retail-focused marketing holidays, Black Friday and Cyber Monday have expanded to create an annual opportunity for resorts and hotels to drive revenue. But it doesn’t have to just be about filling rooms. In this short, five-minute video we go over five things to remember and consider as you build your strategy for Black Friday.

Our SVP of Analytics, Tom Foley, was also discussing this same topic recently and had this to say:

“There’s a lot of consumer spending to be done in the next eight weeks, and it’s not all for gift-giving. Inflation this year means a significant number of consumers have been deferring purchases for themselves until the cyber ‘events’ before the holidays. That means that travel providers are competing against holiday shopping AND deferred necessities this year. The result? Greater strain on already pressured discretionary dollars. Travel partners should be looking to get bargain messaging out there now, ahead of those increasingly ambiguous cyber ‘events’ (which have really already started), to secure as much travel early in the holiday shopping season as possible.”

Whatever you decide, now is the time to make the call because BFCM marketing volume is already starting to ramp up.

Subscribe to Destination Travel Trends Simple breakdowns of key travel trends as they happen.

Join over 4,000 travel professionals who stay up to date on what changes in the market mean to their daily life.

collage of newsletter screenshots

Want a demo or have questions? Let's talk.

photo of tyler maynard

Tyler Maynard
VP of Business Development
Ski / Golf / Destination Research

photo of doug kellogg

Doug Kellogg
Director of Business Development
Hospitality / Attractions

If you're a current Inntopia customer, contact support directly for the quickest response →

Inntopia Marketing Cloud Turn untapped guest data
into revenue-generating opportunities.

Merge data from all your systems for a single, 360° view of every guest.

    Discover Marketing Cloud →    
screenshot of Inntopia Marketing Cloud