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Tips Three reasons why you need the School Calendar Explorer ASAP.

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 Jan 10, 2023

Inntopia’s School Calendar Explorer (SCX) gives you incredible insights as to when students are on break from school. The second half of the current school year has just begun, and a few significant vacation periods are on the horizon…families are planning now.

Here are three key opportunities SCX can help you unlock:

Winter Break
Winter enthusiasts have seen the headlines about massive snowfalls in the western U.S. and families might want to chase that snow. Use SCX to discover some regions where you don’t usually market – there’s still time for families to plan a winter break getaway.

Spring Break
2022’s hurricanes have caused havoc for many U.S. school districts, disrupting their normal school break patterns. With updated break information found only in SCX, you can determine which districts have been affected, see their current break schedules, and market directly to those areas.

Last Day of School
The last day of school for most K-12 schools in the U.S. can span over a full month. There also tends to be a couple of weeks between the end of school and the start of summer camps. Families love to travel during those early summer weeks because destinations are often less crowded, less expensive, and not as hot. Use SCX to determine when school is ending in certain regions and appeal to families’ desire to travel as soon as school finishes for the year.

With the School Calendar Explorer, you can correlate your occupancy with shifts in breaks in major markets. This helps you adjust and fill in the opportunities before they’re lost. To help you take advantage of these opportunities, we’re offering the SCX at a discounted rate for the remainder of the 22/23 school year. Just use code DSCX23D at checkout.

Not familiar with School Calendar Explorer? Watch this 10-minute tour.

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Tyler Maynard
VP of Business Development
Ski / Golf / Destination Research

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Doug Kellogg
Director of Business Development
Hospitality / Attractions

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