The Latest
Data and trends within the destination travel industry.
Inherent in some of the data we publish is the need to update the trends on a regular basis. Such is the case with the social media growth data we posted last year. At the time, Twitter and Facebook... Read the Full Article→
If you've ever seen the movie "Inception", you may understand what we're about to do here. Like dreams inside of dreams, we're about to Stash the Stash. Between October 2012 and June 2013, we covered... Read the Full Article→
Internet marketing is often simplified to the classic "Traffic" x "Conversion Rate" x "Price" = "Revenue" formula. The more traffic goes in the top, the more revenue comes out bottom. So what about re... Read the Full Article→
As we continue to build out our new social CRM tool, we can't help but get excited about the things resorts are able to learn about their guests. One of those unique insights is topics that a social m... Read the Full Article→
You've probably noticed that we often exclude "owners" from many of our reports, analyses, and Stash posts. Owners are unique in the way they behave and keeping that group separate can be a helpful to... Read the Full Article→
One of the first Stash posts last year was a simple one that sought to answer the question of which keywords in resort subject lines get the most opens. Today, we're revisiting that topic but just fo... Read the Full Article→
Knowing how far in advance your guests may book their vacations can be a powerful ally in the quest to pinpoint the timing piece of the marketing equation. A few weeks ago we looked at the average le... Read the Full Article→
The cost-to-acquire vs cost-to-retain is a common question in marketing circles. Season passholders often find themselves at the center of that discussion for winter resorts. So, how likely is someone... Read the Full Article→
Last week we showed off some of our new social CRM capabilities at Destination Summit. With more eyes seeing this data, a new list of Stash topics was quickly generated. This week, we're taking an it... Read the Full Article→
Travelers have access to more knowledge in more places than ever. One such touchpoint includes review sites like TripAdvisor, where your guests can post feedback from their trip and potential visitors... Read the Full Article→
Where do the longest-staying, U.S. guests come from? That's the question we had. Which states have those ski vacationers who stay longer than everyone else and how different is it for the East versus... Read the Full Article→
If you're selling season passes, you're probably going to have deadlines. And if you have deadlines, you've probably got one coming up soon if you haven't had one already. So, as that "final day" appr... Read the Full Article→
