Q: What are ski resort social media followers most influential about?
As we continue to build out our new social CRM tool, we can't help but get excited about the things resorts are able to learn about their guests. One ...
The Latest
Data and trends within the destination travel industry.
As we continue to build out our new social CRM tool, we can't help but get excited about the things resorts are able to learn about their guests. One ...
You've probably noticed that we often exclude "owners" from many of our reports, analyses, and Stash posts. Owners are unique in the way they behave a...
One of the first Stash posts last year was a simple one that sought to answer the question of which keywords in resort subject lines get the most open...
Knowing how far in advance your guests may book their vacations can be a powerful ally in the quest to pinpoint the timing piece of the marketing equa...
The cost-to-acquire vs cost-to-retain is a common question in marketing circles. Season passholders often find themselves at the center of that discus...
Last week we showed off some of our new social CRM capabilities at Destination Summit. With more eyes seeing this data, a new list of Stash topics wa...
Travelers have access to more knowledge in more places than ever. One such touchpoint includes review sites like TripAdvisor, where your guests can po...
Where do the longest-staying, U.S. guests come from? That's the question we had. Which states have those ski vacationers who stay longer than everyone...
If you're selling season passes, you're probably going to have deadlines. And if you have deadlines, you've probably got one coming up soon if you hav...
At the NSAA National Convention? We're doing an arrival day presentation today at 2:30. Stop by and say "hi" if you're around. On every email list ...
Social media is slowly beginning to mature as a marketing medium. Brand fan pages on Facebook, for example, didn't even launch until 2007. As more an...
One of the first Stash posts we tackled was daily open and click rates for resort email campaigns throughout the year. With another year of email per...
