Q: Do older resort guests tend to have a higher NPS than younger guests?
Net Promoter Score is a metric with many uses. We've looked at how accurate it is as a return rate predictor and compared it to a guest's length of st...
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Data and trends within the destination travel industry.
Net Promoter Score is a metric with many uses. We've looked at how accurate it is as a return rate predictor and compared it to a guest's length of st...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next f...
Email segmentation, broadly defined, is when you don't send an email to everyone on your list. You apply data and insights to group potential recipien...
In Stashes past, we've promised to circle back around and update our numbers. One of those analyses covered how often resorts were posting on Facebook...
Discounts are often a reward for action. Things like buying early, skiing midweek, visiting during shoulder seasons all involve factors a customer can...
Not too long ago we took a closer look at whether displaying a dollar amount in an email subject line would increase the open rate. What intrigued us ...
For many mountain resorts around the country, March heralds the beginning of season pass sales. With this product on the brain, we decided to try to f...
This week's question started with two insights from past Stash posts. First, older guests tend to spend more on their vacations. Second, younger guest...
It's hard to believe that it's been over a year since Vine was released and nine months since Instagram video made its debut. With both platforms past...
A while back we analyzed which words showed up in the most opened email subject lines. While these email-based analyses were some of our most popular,...
