The Latest
Data and trends within the destination travel industry.
We've compared email marketing open and click rates on a number of different foundations, but we've never looked closer at a very simple difference between resort guests: gender. Though adding gender... Read the Full Article→
Last year an intriguing insight was published on SlopeFillers that outlined how many unique Twitter followers there were in the ski industry. Now over a year later, how has that number changed? Are sk... Read the Full Article→
A couple years ago we used skier visits to find an average ratio between those visits and social media follower counts for ski resorts. Now, in 2014, we decided to revisit this analysis to see how the... Read the Full Article→
After looking at YOY email performance for larger campaigns, this week we drilled in and did the same for transactional messaging. Specifically, we wanted to know how two campaign types - pre-arrival... Read the Full Article→
While many of you look back over the ski season and run year-end reports, we like to do the same on an industry-wide scale. One of the most interesting to us each spring is email performance. With mob... Read the Full Article→
Net Promoter Score is a metric with many uses. We've looked at how accurate it is as a return rate predictor and compared it to a guest's length of stay. But the question we arrived at today wasn't wh... Read the Full Article→
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next few weeks we'll be doing just that around the theme... Read the Full Article→
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next few weeks we'll be doing just that around the theme... Read the Full Article→
Sometimes with the Stash we try to dig deep and uncover hidden ideas. But other times we just want answers to simple, common questions. For the next few weeks we'll be doing just that around the theme... Read the Full Article→
Email segmentation, broadly defined, is when you don't send an email to everyone on your list. You apply data and insights to group potential recipients by common traits, behaviors, or demographics. B... Read the Full Article→
In Stashes past, we've promised to circle back around and update our numbers. One of those analyses covered how often resorts were posting on Facebook. In April of 2013 we guessed "growth [would] slow... Read the Full Article→
Discounts are often a reward for action. Things like buying early, skiing midweek, visiting during shoulder seasons all involve factors a customer can control. But then there's age. For years, resorts... Read the Full Article→
