The Latest
Data and trends within the destination travel industry.
For the last few weeks we've been on a mission to find some of the most important traits and behaviors that impact the likelihood a guest will return to a resort. Among the factors we looked at, one o... Read the Full Article→
As the year comes to a close, we thought it would be fun to recap some of the top insights of 2013. We've ranked these by the total website traffic each one received. If you've got a specific topic on... Read the Full Article→
We probably don't need to tell you that Christmas is around the corner. And, so being, we decided to once again take a brief (we're sure you have more important things to do) stab at answering a simpl... Read the Full Article→
It's been awhile since we correlated the number of days a skier spends on the mountain to his/her renewal rate the next winter. Today, we decided to jump back into that data. Every day a passholder sk... Read the Full Article→
Asking someone how likely they are to recommend your resort has become a mainstay on guest surveys partly because of how well these Net Promoter Scores (NPS) can predict the return rates of guests. A... Read the Full Article→
Right before Thanksgiving we looked a season pass volume by age with the promise we'd dig a bit deeper. Today, we're backing up that promise with a closer look at pass usage. When it comes to days on... Read the Full Article→
Last week we answered an interesting age-related conundrum. Today we're at it again. The question we had was simple but important: how old are season passholders at ski resorts in the U.S.? I think we... Read the Full Article→
Around Christmas last year we did a fun analysis of what happens when you push out email campaigns on Christmas. With another major holiday just days away, we wanted to ask the same question of Thanks... Read the Full Article→
We've put numbers to a few instinctual responses in the age versus social media debate. Today we want to add another insight to this list: influence. Outside of social media, it's often thought that i... Read the Full Article→
In the world of social media marketing there are two sides to a frequent debate. On the one hand you have marketers who believe asking for engagement is a shabby, cheap approach. On the other is a gro... Read the Full Article→
About a month ago now, we took at look at in-state/out-of-state passholder ratios for ski areas across the United States. That analysis came on the heels of an increased focus by those resorts to spre... Read the Full Article→
Spammers try to trick internet users by placing a domain in the "from" field that they aren't associated with (like a scam artist pretending to send from "paypal.com"). To combat this, DomainKeys Iden... Read the Full Article→
