The Latest
Data and trends within the destination travel industry.
Not too long ago we took a closer look at whether displaying a dollar amount in an email subject line would increase the open rate. What intrigued us the most was how the word "save" carried a unique... Read the Full Article→
For many mountain resorts around the country, March heralds the beginning of season pass sales. With this product on the brain, we decided to try to find the answer to a nagging question we've had for... Read the Full Article→
This week's question started with two insights from past Stash posts. First, older guests tend to spend more on their vacations. Second, younger guests often have higher online influence. But what hap... Read the Full Article→
It's hard to believe that it's been over a year since Vine was released and nine months since Instagram video made its debut. With both platforms past the honeymoon phase, we wanted to see how resorts... Read the Full Article→
A while back we analyzed which words showed up in the most opened email subject lines. While these email-based analyses were some of our most popular, we wondered what a similar analysis would reveal... Read the Full Article→
Video is a powerful medium, but whenever video strategy is discussed it's hard to avoid debating the optimal length. Individual story needs aside, we wondered what the numbers would say. Do longer vid... Read the Full Article→
After a recent Stash post we received a question that piqued our interest. With so much conversation about skiing coming from winter sports being on the world's stage, are resorts joining the conversa... Read the Full Article→
With the justifiably heavy focus on guest satisfaction, loyalty, and retention, sometimes the idea of converting leads into guests is overlooked. But how much potential is there? How many emailable pe... Read the Full Article→
Over the last few months we've been exploring factors that impact the likelihood someone will return to a resort. We've explored everything from social media activity to emailability and survey respon... Read the Full Article→
Last week we analyzed whether posting multiple times a day on Facebook would lead to lower and lower engagement. The results were interesting, but the visibility of a post on Facebook is influenced by... Read the Full Article→
We've heard this questions a lot, seen it analyzed before, heard plenty of rumors about its existence, but wanted to run the numbers specifically for resorts. If you post more than once a day on Faceb... Read the Full Article→
Last week we compared to ability to email a guest to the likelihood of them making a return trip. This week we're following a similar thread but looking at social media activity. Does someone followin... Read the Full Article→
