The Latest
Data and trends within the destination travel industry.
Last year we looked at two years of visitor data in search of a trend for resort website traffic. Unfortunately, that trend was down. This week we're revisiting this analysis to find out how resort we... Read the Full Article→
The ALS Ice Bucket Challenge has grown like few things ever have within the social sphere. Some are critical of various aspects of the movement, others laud the massive amount of funds that have been... Read the Full Article→
We've looked at family behavior a few times, but today wanted to ask a simple question that we haven't yet addressed by comparing how far in advance families book compared to other resort guests. Do s... Read the Full Article→
This is the third of a three-part series to update the social media research survey we've been running in partnership with Guest Research on mountain resort guests. To finish this update, we're lookin... Read the Full Article→
This is the second of a three-part series to update the social media research survey we've been running in partnership with Guest Research on mountain resort guests. This time around we're analyzing w... Read the Full Article→
If you've been following The Stash for a while, that question might look familiar. This is the first of a three-part series to update the social media research survey we've been running in partnership... Read the Full Article→
With the connection between a guest (Paul Sherman, 42 Wallaby Way) and their social presence (@theshermeister) firmly established, we've been able to do some interesting analyses. Today, we wanted to... Read the Full Article→
It's July which means it's time to update our YOY social media growth stats for ski resorts as we've done in 2012 and 2013. Now with five years of social data to draw from, we again ask the question:... Read the Full Article→
Last week we looked at the average age of pass purchasers by the time of year they bought, but there was one more piece that intrigued us along the way: how does average age change around deadlines? D... Read the Full Article→
As we find ourselves in the lull between spring pass sales and the forthcoming pre-winter wave, we decided to answer a few questions on this ever-important topic. The first was simply whether younger... Read the Full Article→
Families are an important bunch to resorts and the travel industry. We've looked at this group in a few different ways before, but today wanted to answer a straightforward question: how does seasonali... Read the Full Article→
During the Sochi Olympics we looked at how many resorts were jumping into the conversation about this event. Inextricably tied to winter sports but surrounded by specific rules with significant conseq... Read the Full Article→
