The Latest
Data and trends within the destination travel industry.
With many demands and goals on the table, keeping a survey short can be tricky. Three questions become four, and then five, and then a dozen. But what effect does each additional question have on the... Read the Full Article→
After publishing some of our email width and mobile open stats a few weeks ago, a question came up surrounding where people go after they "click" on a mobile device. That's a question best answered on... Read the Full Article→
Last week we found that resort send volume during the first 5 minutes of the hour is about 3.5x higher than any other 5-minute stretch. But does this increase in volume hurt performance and create an... Read the Full Article→
We've looked at sends or performance by hour, day of the month, day of the year and more, but one idea recently intrigued us: Do resorts send more emails at the beginning of an hour than the end? A si... Read the Full Article→
Last week we looked at one piece of the responsive email question - email width - and this week we're tackling the other piece - device width. Resort emails are being opened on mobile devices more and... Read the Full Article→
We’ll get into a bit more in an upcoming Stash, but responsive email is a popular topic. And much of this interest stems from the scaling down that occurs when email apps match the width of a tradit... Read the Full Article→
Last week's analysis of Facebook engagement by length and post type sparked a few questions. One of which was centered around video types because, to Facebook, a video upload and a video link share (Y... Read the Full Article→
We've analyzed the effects of text length on things like Twitter tweets and email subject lines, but looking back we realized a big one was overlooked: Facebook posts. Suspecting the correlation would... Read the Full Article→
This year will see a record number of resort video series created with quality that, even five years ago, was virtually non-existent in resort marketing circles. This improvement, however, is not spec... Read the Full Article→
With 2020 in the books and a fairly traditional stretch of major championships planned before us, we decided to look back and see if we could find a correlation between these key dates on the golfing... Read the Full Article→
Last week we looked at the value of children in terms of total booking amount. The results were interesting, but we wondered if some of that revenue was a result of a longer length of stay. Knowing us... Read the Full Article→
Families are important to a good chunk of resort destinations. Children are a big piece of this formula as each additional traveler brings increased revenues. But how big is that increase? It was on t... Read the Full Article→
