The Latest
Data and trends within the destination travel industry.
Mobile opens have grown quickly over the last half-decade, but what effect has this increase had on the resort email send times that get the highest open rates? That was this week's question. Here is... Read the Full Article→
Last year Facebook revealed that "when a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page." But has this potential for increased reach led to an in... Read the Full Article→
Between the mobile app, desktop website, and a fixed-width news feed, the orientation of a photo can have a small but important impact on how it appears to the viewer. With square gaining popularity i... Read the Full Article→
Last week we found that more links in an email mean more clicks total but fewer clicks per link. A natural follow up question is whether word count follows suit. So, do 400 word emails perform any dif... Read the Full Article→
Keeping email copy short can be a daunting task with so many marketing needs coming from various departments. But what happens when you go from a few links in a campaign to a lot of links? It's a simp... Read the Full Article→
Back in January we asked a simple question: is there any correlation between the star rating of a hotel and the number of Facebook fans they have? The answer was yes, but the question many asked was w... Read the Full Article→
Last week we asked whether resort campaigns sent on holidays performed better than emails sent in the days before or after. The results suggested holidays actually see an increase in email performance... Read the Full Article→
We've looked at one or two holidays individually, but what happens when you send an email on any holiday? Does performance spike or drop compared to the days before and after? And by how much? That wa... Read the Full Article→
Once novel, social icons in the header or footer (or both) of an email template are now nearly ubiquitous. But how many people actually click them? It's a simple question but one that could act as a u... Read the Full Article→
Nearly all the moving pieces of online video marketing have changed over the last decade. Download speeds have skyrocketed, once high-end tech is now pocket-sized, attention spans are waning, and more... Read the Full Article→
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands' fan counts. After more than a week of watching these stats steadily de... Read the Full Article→
The volume of marketing resources applied toward resort design almost always tips away from the inbox and toward the website. But is the imbalance justified? After all, if you're sending millions of e... Read the Full Article→
