The Latest
Data and trends within the destination travel industry.
A recent article in Travel Weekly revealed that hotel booking lead times in both North America and Europe are "shrinking fast." Meanwhile, mountain destinations have been placing an increased emphasis... Read the Full Article→
We've looked at the correlation between hotel star ratings and Facebook page dynamics before, but this time we're looking at a question that comes up more than any other: engagement. Is there any corr... Read the Full Article→
It's hard to avoid the topic of OTAs in today's hotel marketing landscape. But it's also hard to find data on OTA reliance when it comes to mountain destinations where they sometimes play a smaller, b... Read the Full Article→
We've helped our clients send over two billion emails. It's a huge number, but it's a fun one to reflect on. Because along the way we've been digging into the results of these emails and teasing out t... Read the Full Article→
The hotel email marketing landscape is changing quickly. Here's what you need to know. Outlook 2016 Email Rendering Issues "Outlook 2016 is finally here! And we already wish we could send it back for... Read the Full Article→
We publish a lot of email data. We talk about a lot of email data. When we talk about the data we've published, one question often comes up: Why do we wait until the end of one month to publish benchm... Read the Full Article→
A few weeks ago we found that the Sochi Winter Olympics did in fact drive bookings at ski resorts. Rather that see a spike, however, we saw a flat line where it should have dipped. But did this prolon... Read the Full Article→
More fans, more followers, stricter algorithms, tougher competition: a recipe for a dramatic decrease in engagement across the board, right? Perhaps, but what do the numbers tell us when we look at YO... Read the Full Article→
Subject lines length is something we've looked at before, but never as a matter of time. We had a feeling they would be changing, but are these critical pieces of every email campaign getting longer o... Read the Full Article→
Every four years the ski industry once again enters prime time as skiers and snowboarders take the stage at the Olympic games. Sochi played host to a long list of snow-sliding events in February of 20... Read the Full Article→
Hotels come in all shapes and sizes. Their marketing does too. Which got us thinking, do certain types of hotels experience more growth or engagement on Facebook than others? Here's what we're seeing.... Read the Full Article→
Alex Trebec might prefer it, but should subject lines be written in the form of a question? It's a simple concept, but one that comes up frequently. We took at look at the numbers and this is was we f... Read the Full Article→
