The Latest
Data and trends within the destination travel industry.
We've looked at gender a few times in regard to mountain resort marketing, but we've never looked at gender in the context of the most basic hotel email marketing metrics of open and click rates. So,... Read the Full Article→
Every month we round up voices from the email marketing industry for a quick, one-post recap of what's going down. Top 10 Email Marketing Predictions for 2016 "What better way to wrap up two weeks of... Read the Full Article→
One of the metrics we've updated semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and social ROI, it's been a telling stat to see spike... Read the Full Article→
You've seen it a hundred times. Within each email campaign is a group of people who don't just open your email, they open it again and again and again. But what happens after those opens? Are repeat o... Read the Full Article→
Once again we're wrapping up December with a countdown of the top posts from the year. Since January we've covered everything from OTAs to social media adoption and survey data to email trends. But wh... Read the Full Article→
The holidays mean a lot of things. Family, gifts, snow, traditions - but they also mean marketing cliches. With many of you busy this week, we're keeping it light and simple by finding which of the mo... Read the Full Article→
A few weeks ago we looked at email's long tail and compared it to social media. Amazingly, nearly 4% of all email opens happen more than 30 days after a campaign is sent. But what about the opposite?... Read the Full Article→
If you've ever heard a social networking site brag about their "monthly active" metric, you may have wondered about the rest of their users. Twitter, for example, has 650,000,000 users with only about... Read the Full Article→
Technology has turned marketing on its head, creating new marketing channels and quickly as they're marginalized. But how quickly can these media change? Or, rather, how quickly did they change? So to... Read the Full Article→
As we promised last week, we're going to tackle the last big piece of our OTA analysis. First, we looked at lead time, then added length of stay into the mix, and today we're taking a closer look at r... Read the Full Article→
Last week we found that non-OTA bookers make their resort reservations 61% further in advance than guests who used OTAs. But lets dig deeper and add length-of-stay into the mix. Do resort guests (typi... Read the Full Article→
Hotel mail marketing is changing quickly. Here’s what you need to know. iPhone 6s Changes A bold claim from Apple regarding the new 3D touch IPhone 6S functionality. Peek and Pop will allow reader... Read the Full Article→
