[January] This Month in Email Marketing: Predictions, Un-predictions, and Unsubscribes

photo of the author Gregg Blanchard

Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down.

Top 10 Email Marketing Predictions for 2016
“What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the…”
Read More on Litmus →

Lessons learned from Airbnb’s Email Specialist
“We strive to find the people in our industry who have something worth sharing. We’re curious about email because we believe it’s the most used product on earth, and it’s the channel that more businesses…”
Read More on Medium →

Tips for Writing Conversation Copy
“Writing website copy is something that many new website owners struggle with. Should you take a formal tone? Whimsical? Sarcastic? Whether your website covers a serious topic or leans toward a playful subject…”
Read More on Strikingly →

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog
“A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought…”
Read More on Hubspot →

Stop Your Campaigns Before They Stop Your Users
“Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by a customer event – are a perfect…”
Read More on Vero →

Tips for Moving Video to the Next Level in Your Marketing
“IBM’s Loren McDonald talks about how video can add value to the customer experience and offers a few tips for enhancing your video marketing efforts…”
Watch Video on YouTube (4:23) →

2016 Marketing Un-Predictions: Your Action List for the Year Ahead
“The end of the year is an exciting time for those of us who closely follow what’s happening in marketing. When we’re not shopping or wrapping gifts, we can reflect on the year that was and what we feel is going to define the coming year…”
Read More on NAEM →