The Latest
Data and trends within the destination travel industry.
Alex Trebec might prefer it, but should subject lines be written in the form of a question? It's a simple concept, but one that comes up frequently. We took at look at the numbers and this is was we f... Read the Full Article→
A few weeks ago we looked at an intriguing, interesting group within the mountain resort industry: skiers who leave the state during low snow years. We found that, sure enough, the volume of these tra... Read the Full Article→
The post-departure message has become a staple. A simple, automated way to efficiently engage with recently departed guests and capture feedback. But every time such a message is created, the same que... Read the Full Article→
California has now seen four consecutive winters of low snow and high temps: the most recent winter being the warmest and driest of the bunch. But what effect has this had on the behavior of the state... Read the Full Article→
Every year we've updated a simple metric: resort social media growth. We've been tracking this stat since 2010 to find out what happens to growth as these networks get older. Are fans flocking as quic... Read the Full Article→
In October 2013 we published a breakdown of which email domains were most popular or common among resort guests. Truth be told, the parity between some of the names at the top surprised us. But now, t... Read the Full Article→
In the past we've looked at correlations between golf resort transactions and major tournaments, but we also wanted to see if there was any correlation to something like Facebook likes or engagement t... Read the Full Article→
Last week we discovered, somewhat surprisingly, that responsiveness had very little impact on whether a mobile email was considered to not "look good." Surveys suggest that 80% of such emails are dele... Read the Full Article→
In nearly every discussion around responsive email design, a common statistic is shared: if your message "doesn't look good" on mobile, 80% of people will delete it. With more and more marketers basin... Read the Full Article→
If you've spent any time in the email marketing field you've likely heard some form of best practice relating to limiting the size of images in your templates. But as bandwidth and mobile usage increa... Read the Full Article→
With the 2014/15 ski season in the books, it's time for our annual email marketing performance update. The season, as expected, saw myriad changes to the social, email, and general communication lands... Read the Full Article→
Someone recently asked us a simple question: Does using a filter on my Instagram photos lead to higher engagement? It's an interesting question and, depending on the filter, one that may be answered d... Read the Full Article→
