The Latest
Data and trends within the destination travel industry.
Some emails are useful only for the few seconds we read them. Others we mentally highlight and return to again and again. The idea may impact the strategy behind each, so which is which? And can we qu... Read the Full Article→
When inline photos were first added to the Twitter feed back in October 2013, impatient marketers quickly compiled tiny data sets declaring that tweets with photos get more clicks. But over a year lat... Read the Full Article→
Across all major social networks, one content type is almost universally supported: photos. But do resort photos get more engagement when they are posted to one site versus another? It's a simple ques... Read the Full Article→
Last week we looked at whether male season passholders skied more than female passholders. They did, but with renewal rates tied to ski days we took this a step further and looked at renewal rates by... Read the Full Article→
Over the years we've done a handful of analyses about season passholders at ski resorts. Despite the coverage, there are dozens of queries without answers. For example, do male season passholders ski... Read the Full Article→
Over two years ago we compared a subject line's length to its open rate and found a very clear trend: shorter gets more opens. But with more and more emails being opened on mobile devices where apps o... Read the Full Article→
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They've even used them in their marketing with taglines like "4-star hote... Read the Full Article→
Last week we focused on a common question our ski clients face and analyzed how many beginner skiers are retained by the resort that teaches them. And, even more, how much these retained skiers spend.... Read the Full Article→
"Where are they now?" We've answered a couple such questions in Stashes before, and we're tackling another today for our ski clients. With the fences of product types removed, how many of those beginn... Read the Full Article→
When we compared dollar amounts versus percentages, dollars won by a pretty hefty margin. But with multiple ways to use a dollar amount, that's only half the story. So when a Stash reader asked us whe... Read the Full Article→
When a new Stash post is published, a quick email alert is pushed to a growing list of marketers. Which means that with 51 posts in the books this year, we have 51 open and click rates to compare. Tha... Read the Full Article→
Instagram has tried hard to maintain a solid base of legitimate users. Perhaps to reinforce that point, they purged a massive list of spam accounts from their database last week. But how many accounts... Read the Full Article→
