Q: Are mobile devices rewarding shorter resort subject lines with higher open rates?
Over two years ago we compared a subject line's length to its open rate and found a very clear trend: shorter gets more opens. But with more and more ...
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Data and trends within the destination travel industry.
Over two years ago we compared a subject line's length to its open rate and found a very clear trend: shorter gets more opens. But with more and more ...
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They've even used them ...
Last week we focused on a common question our ski clients face and analyzed how many beginner skiers are retained by the resort that teaches them. And...
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When we compared dollar amounts versus percentages, dollars won by a pretty hefty margin. But with multiple ways to use a dollar amount, that's only h...
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Last week we looked at whether the number of questions in a survey impacted the number of people that would both start and finish completing those que...
With many demands and goals on the table, keeping a survey short can be tricky. Three questions become four, and then five, and then a dozen. But what...
After publishing some of our email width and mobile open stats a few weeks ago, a question came up surrounding where people go after they "click" on a...
Last week we found that resort send volume during the first 5 minutes of the hour is about 3.5x higher than any other 5-minute stretch. But does this ...
We've looked at sends or performance by hour, day of the month, day of the year and more, but one idea recently intrigued us: Do resorts send more ema...
