The Latest
Data and trends within the destination travel industry.
We've shared stats about whether a percentage discount gets more engagement than a dollar amount or whether a dollar discount is more interesting than a dollar price, but what about the size of a disc... Read the Full Article→
There are quite literally thousands of tools available to help brands manage and analyze their social media accounts. But which ones are hotels and resorts using? Which of these platforms are the ones... Read the Full Article→
We've been asked this question a handful of times but didn't have some of the tangential insights we figured would be at play in the results. Now we do. So, simply put, are older consumers more likely... Read the Full Article→
There are a lot of assumptions around the intersection of age and behavior, especially when those ages are divided into the generations we marketers often rely on. But today we wanted to put specific... Read the Full Article→
Last week we reported on a few season-in-review email performance metrics for the mountain resort industry. The results were positive for opens, clicks, and even opt-outs. But there's much less common... Read the Full Article→
For more than a half-decade we've been aggregating and sharing season-in-review email stats for the mountain resort industry. These simple, annual recaps have acted as a gauge of both email as a chann... Read the Full Article→
Last fall we compared the long tail of email opens to the long tail of social media engagement. What surprised us most was that beyond 7 days we saw absolutely nothing on the social media side. No lik... Read the Full Article→
Punctuation marks. Sometimes we get excited and use multiples, other times we make it a question. But overall, when looking across the board, what sort of impact does any one punctuation mark have on... Read the Full Article→
Back in 2012 we did an extremely simple, but intriguing, analysis. Simply put, does putting the name of your hotel or resort in the subject line of a marketing email increase the likelihood of someone... Read the Full Article→
Websites designed to work seamlessly across various devices of various sizes has been a hot topic, but late in 2014 we found that only 1/3 of resort websites were responsive. The number was, to be hon... Read the Full Article→
Two weeks ago we shared some really surprising YOY email unsubscribe stats. Today, we're follow up on a question we teased at the end of that post about whether opt-out rates change in relation to age... Read the Full Article→
Working with travel influencers has become a powerful strategy to help destinations reach new eyes through authentic, trusted voices. But how much crossover is there between those voices? If you work... Read the Full Article→
