The Latest
Data and trends within the destination travel industry.
In November 2014 we looked at how many email opens were coming from mobile versus desktop or webmail. The results showed more than 1/3 tied to these handheld devices. Today, two years on, how do those... Read the Full Article→
We’ve been publishing new content every week since 2012. Do the math, that's over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t b... Read the Full Article→
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Should you say goodbye to inactive subscribers? In an ideal world, every conta... Read the Full Article→
Online reviews are a huge part of many hotels' digital strategy. Over the last couple months we've looked at how things like words and tone correlate to various ratings, but today we wanted to answer... Read the Full Article→
Over the years Facebook has tried a few approaches to quantify foot traffic to physical locations. One such number is what's referred to as a page's "were here count" (also known as "check-ins" in Fac... Read the Full Article→
A few weeks ago we published some early numbers on how many hotels were jumping on the Pokemon GO bandwagon. Despite being early, the trendline seemed to be dropping precipitously. Many of you have as... Read the Full Article→
Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down. AMA: Really Good Emails Team Hey designers, email nerds, and mom! (Okay, not mom.... Read the Full Article→
Every year we've updated a simple metric: resort social media fan and follower growth. We've been tracking this stat since 2010 to find out what happens as these networks develop and mature as marketi... Read the Full Article→
In a matter of days Pokemon GO has gone from zero to marketing hero for many small businesses eager to capitalize on the crowds the app has mobilized. But what about resorts and hotels? Are they getti... Read the Full Article→
We've done a lot of analyses on subject lines over the years, covering everything from dollar signs and percentages to capitalization and punctuation. Each time the goal was simply to better educate t... Read the Full Article→
You probably monitor your online reviews pretty carefully. You may even apply some advanced tools like sentiment analysis to see how good or bad a guest's experience really was. But what happens when... Read the Full Article→
Online reviews. Some hotels live and die by both the good and the bad feedback guests post online. But what happens when you look at the macro trends? What key words come to the surface when you aren... Read the Full Article→
