Trends [August] This Month in Email Marketing: Microsoft (finally) listens and saying goodbye to inactive subscribers.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down.

Should you say goodbye to inactive subscribers?
In an ideal world, every contact on a company’s email list would be active, engaged and a frequent buyer. But, that’s not how…
Read more on Campaign Monitor →

Litmus and Microsoft Partner to Make Email Better
It’s our goal at Litmus to empower marketers to make better email. We all receive a ton of email. We want to help make the emails…
Read more on Litmus →

Everything You Wanted to Know About Email CTA Buttons
From the beginning of mankind/womankind, buttons have been useful in interacting with the physical world…
Read more on Medium →

28 Key Takeaways From The Email Design Conference 2016 (Boston)
It’s our biggest event of the year: The Email Design Conference in Boston. Couldn’t make it? Don’t worry! Relive the best moments…
Read more on SlideShare →

Hilton’s IT Team Thought Legitimate Email Was Spam
Hilton Hotel’s loyalty team sent out an email to its HHonors program members that its own IT department thought was a spam email…
Read more on Mediapost →