The Latest
Data and trends within the destination travel industry.
Let's say you get 200 people to perform a lodging search on your site but half of them start at 5:00am and the other half begin at 5:00pm. Will there be any difference in the number of trips that actu... Read the Full Article→
A big takeaway from our reader survey was interactivity. So last week we sent the notification list an overview of our methodology and question and then asked them to predict the results. We then prom... Read the Full Article→
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest. 2017 Will Be The Year Of Interactive Email Interactive... Read the Full Article→
Welcome to the first Tuesday Trends at our new home, Inntopia! Same weekly insights, just a different website around them. If you missed our acquisition announcement, you can read it here. If you'v... Read the Full Article→
A big thank you to everyone who took our end-of-year survey last month. Some exciting new ideas are in the works based on your feedback. Stay tuned. After nearly doubling every year, social posting... Read the Full Article→
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest. Email Marketing in 2016: The Best, The Worst, and What’... Read the Full Article→
Every January we summarize the year's best Tuesday Trends insights with a Top 10 list (here's 2012, 2013, 2014, and 2015). This year, however, we're doing it a little early (you'll find out why next w... Read the Full Article→
Last week we answered the question of how long it takes people to book once they open or click an email. Today, as promised, we're going to take that one step further by bringing booking amounts into... Read the Full Article→
How long does it take for someone to go from opening your email to a transaction? A day? Three days? What about clicking? These are common questions and ones that, today, we'll begin to answer. Here's... Read the Full Article→
Last week we noticed that email performance dipped when send volume was highest, but is that a widespread trend or a one-off fluke due to the marketing overload that only happens during a free-for-all... Read the Full Article→
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest. Why an Unsubscribe is Better Than Being Marked as Spam Th... Read the Full Article→
Next week is Thanksgiving in the United States. As such, it's one of those tricky holiday windows where your brand may have something to say but you're never quite sure when to say it. Even trickier a... Read the Full Article→
