The Latest
Data and trends within the destination travel industry.
We’ve been publishing new content every week since 2012. Do the math, that's over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t b... Read the Full Article→
I think you'd be hard pressed to find a hospitality brand that doesn't want to see their online review score jump a notch or two. As such, it's probably no surprise that many resorts and hotels (our c... Read the Full Article→
We've shared a handful of macro-level insights into how resorts and hotels use social media, but an interesting angle came up after last week's analysis of snow vs foliage engagement at winter resorts... Read the Full Article→
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here's the latest. Why It’s Time To Say Goodbye To “The Fold” In Email M... Read the Full Article→
The last month has been a gold mine for ski resort content. Fall leaves arrived and peaked with some of the best colors in years at some resorts. At the same time, the first snow dusted mountain tops... Read the Full Article→
We all use deadlines to drive urgency, but what's the right timing when it comes to reminding potential guests about those deadlines? The last day? The day before? Two days before? Where's the balance... Read the Full Article→
A 4 or 5 star property on paper is clearly superior to a 3 star in terms of service and amenities, but how does that translate to the reviews people leave for these hotels on sites like Yelp? Guests c... Read the Full Article→
We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren... Read the Full Article→
Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Outlook made a big announcement last month that they will begin to play nice w... Read the Full Article→
We've dabbled with this question before, but with a much larger sample of videos to pull from we wanted to revisit a simple question about how hotels and resorts use video in their marketing. Simply p... Read the Full Article→
Three years ago we found that on nearly every social metric, asking for engagement led to more engagement. Since then, however, algorithms have changed, users have changed, and strategy has changed. S... Read the Full Article→
In November 2014 we looked at how many email opens were coming from mobile versus desktop or webmail. The results showed more than 1/3 tied to these handheld devices. Today, two years on, how do those... Read the Full Article→
