The Latest
Data and trends within the destination travel industry.
Summer Rates Continue Upward Climb as Occupancy at Western Mountain Resorts Remains Mostly Flat While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May t... Read the Full Article→
With roots in the mountains, we've been updating end-of-season email performance stats for this industry for almost a decade. A few weeks ago we ran the numbers again and here's what we found. The... Read the Full Article→
We update a lot of numbers each year. Which means that, from time to time, we sometimes forget to update any one of them when we get excited about another bit of data or insight. Someone recently poin... Read the Full Article→
If you've been reading our posts for a while you may have noticed we're trying a few new things. One of these ideas was building predictive tools based on our data and the other is what we're posting... Read the Full Article→
The rapid adoption of website responsiveness has been fascinating to watch. It's part of the reason we've updated the progress twice over the last few years (once in December 2014 and year ago in Apri... Read the Full Article→
Last week we looked at how many prices actually end in "9" versus other numbers. The results were a bit surprising, but we promised we'd dig one layer deeper and look at message engagement for each gr... Read the Full Article→
It's a pricing tale the world over: ending a price with the number "9" makes it appear smaller than it really is. But how many prices actually use this strategy? Is it a bygone cliche or still alive a... Read the Full Article→
School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation... Read the Full Article→
School breaks impact occupancy. We all know it. It’s part of the reason we release a school break report every spring. But how much of a difference do these days off actually make in the visitation... Read the Full Article→
Marketing pundits have been predicting the demise of email marketing for more than a decade. As such, we've been monitoring some of the vital signs of this channel over the years and wanted revisit on... Read the Full Article→
A decade ago, mountain resorts wouldn't be thinking about selling passes for weeks or months. Today, pass season is already upon us. So being, we rounded up ten of our favorite insights on season pass... Read the Full Article→
When we looked at the email domains resorts were sending to back in October 2013, Yahoo! was the surprise winner with Gmail close behind. Then when we revisited this stat in 2015 Gmail had nudged into... Read the Full Article→
