The Latest
Data and trends within the destination travel industry.
For this week's Stash we set out to answer one, simple question - how many of your social media fans and followers were destination guests in 2011/12? More than just male vs. female, not old vs. youn... Read the Full Article→
It's a simple thing, but one that is directly applicable to every email campaign you'll ever create: do recipients prefer a long, medium, or short subject line? Does the number of characters influenc... Read the Full Article→
The Stash rolls on this week with another analysis of guest behavior during 2011-2012. This time around, we're going to look at cancellations. Did Mother Nature's habit of avoiding the mountains insp... Read the Full Article→
After publishing the list of subject line keywords and their impact on open rates, we couldn't help but wonder how these numbers might fluctuate over time. Two weeks ago we looked at guest behavior d... Read the Full Article→
When we first released our social survey data a few months ago, we knew this was a question we wanted to answer. All social media sites are not created equal and each has their own strengths and weak... Read the Full Article→
It's hard to be optimistic about a season with so little snow for so many resorts, but there are plenty of lessons to learn about skier behaviors. Today, we'll look at habits of the most wealthy de... Read the Full Article→
Our recent social media research brought up some interesting points. It put the social marketing movement into perspective but also set a baseline for the resort industry so we can track these trends... Read the Full Article→
Now almost two months in, the Stash is really starting to take us in some interesting directions. We're going to step away from the email stats starting next week, but before we do, there's an extrem... Read the Full Article→
Piece-by-piece, the Stash is starting to paint a more complete picture of marketing. We're finding that each question we come up with builds on the questions before. Last week we analyzed click and... Read the Full Article→
After our recent "day of the month" question, Eric Hoffman, from Park City Mountain Resort said, "would be much more interested to see a month to month comparison, leading into and over the course of... Read the Full Article→
This is a tough question to answer. Right now, you may have a Gold, Silver, and Bronze pass with youth, senior, family, employee, and student pricing that all changes three times at price increase dea... Read the Full Article→
Ski industry day of the week... There's a lot of data out there that tries to answer this question. Unforuntately, none of the samples are industry specific. For this week's "Stash" we're going to dig... Read the Full Article→
