Q: How much longer do out-of-state guests lodge at resorts compared to locals?
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? ...
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Data and trends within the destination travel industry.
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? ...
Social media has been exploding over the last couple of years. Fan and follower counts shot through the roof with little or no effort from social med...
For many resorts, spring pass sales are up over last year, but does that mean what we think it means? Are Spring pass sales a solid indicator of annua...
Some resorts send at 4:30am, others closer to 9:00, but overall, when is that golden window where email snow reports get the most opens? Or does the ...
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built...
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in...
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from eac...
We've all seen that spike in the open-rate chart where thousands of people open your email within minutes of it arriving in their inbox. But what hap...
For this week's Stash we set out to answer one, simple question - how many of your social media fans and followers were destination guests in 2011/12?...
It's a simple thing, but one that is directly applicable to every email campaign you'll ever create: do recipients prefer a long, medium, or short sub...
The Stash rolls on this week with another analysis of guest behavior during 2011-2012. This time around, we're going to look at cancellations. Did Mo...
After publishing the list of subject line keywords and their impact on open rates, we couldn't help but wonder how these numbers might fluctuate over ...
