The Latest
Data and trends within the destination travel industry.
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your performance. So, with social media a major focus for... Read the Full Article→
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we decided to tackle one simple question: what effect doe... Read the Full Article→
How many emails is too many emails? Where does the number of interactions you have with a guest start to feel over the top and what price do you pay in reduced email performance once you pass that po... Read the Full Article→
A few weeks ago we covered what time was optimal for sending snow reports, but immediately the question came up of when prime sending time is for newsletters and other one-time messages. So, we ran t... Read the Full Article→
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? With a handful of variables going into what might... Read the Full Article→
Social media has been exploding over the last couple of years. Fan and follower counts shot through the roof with little or no effort from social media managers. This pace, however, couldn't last, a... Read the Full Article→
For many resorts, spring pass sales are up over last year, but does that mean what we think it means? Are Spring pass sales a solid indicator of annual sales or is it like starting a marathon faster t... Read the Full Article→
Some resorts send at 4:30am, others closer to 9:00, but overall, when is that golden window where email snow reports get the most opens? Or does the time matter at all? That was the question we had... Read the Full Article→
It seems the month of March is like a green light for the next winter's season pass sales to begin. Prices are chosen, copy is written, buzz is built and deadlines are set. Speaking of deadlines, th... Read the Full Article→
Depending on your email copywriting philosophy, it may come as a bit of a surprise that 37.7% of emails sent by resorts last year all had one thing in common: they had their own name included in the s... Read the Full Article→
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from each source? Will the inbox and "unread" features of... Read the Full Article→
We've all seen that spike in the open-rate chart where thousands of people open your email within minutes of it arriving in their inbox. But what happens after that first day? How many opens and cli... Read the Full Article→
