The Latest
Data and trends within the destination travel industry.
Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances like family, income, and retirement flow with age,... Read the Full Article→
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, first, confirm or deny this suspicion. Second, we... Read the Full Article→
Click rate is an interesting stat. Independent of open rate, it measures how many people who saw your content actually ended up clicking somewhere in it. But when you pull open rate back into the pic... Read the Full Article→
We've all seen, and may have even used, a subject line that starts with, " Hi John, check out...". Now, the number of people that actually think this was personally sent by a thoughtful marketer mana... Read the Full Article→
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling at your resort. This week, we took this data to t... Read the Full Article→
With Net Promoter Score on the brain from last week's analysis against length of stay, we wanted to dig a little deeper on what behaviors come along with a high or low NPS. The next one that we decid... Read the Full Article→
There are many reasons to try to get a guest to stay at your resort an extra day. First among those is revenue: another day in one of your rooms means another day dining, drinking, or skiing at your... Read the Full Article→
As we wrap up a summer of Stash topics, we took some time to compile the best of the best from the last six months before we head into the winter season. We've covered everything from lodging and len... Read the Full Article→
Without snow, the ski industry wouldn't exist. Diehards live, pray, and dream of the white stuff, but does the fact it's snowing at your resort today and not tomorrow impact the way skiers behave on a... Read the Full Article→
About the same time each year, like clockwork, many resort guests will once again get around to making plans and booking their vacation. But what if they don't? What if a year passes and they still ha... Read the Full Article→
A few months back, marketer Dan Zarrella put on a webinar about the science of email marketing. Among his findings, he said emails that used the "&" symbol in the subject line were opened 20% more of... Read the Full Article→
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your performance. So, with social media a major focus for... Read the Full Article→
