Q: How much faster does a resort’s Facebook fan count grow when it is snowing outside?
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling ...
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Data and trends within the destination travel industry.
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling ...
With Net Promoter Score on the brain from last week's analysis against length of stay, we wanted to dig a little deeper on what behaviors come along w...
There are many reasons to try to get a guest to stay at your resort an extra day. First among those is revenue: another day in one of your rooms mean...
As we wrap up a summer of Stash topics, we took some time to compile the best of the best from the last six months before we head into the winter seas...
Without snow, the ski industry wouldn't exist. Diehards live, pray, and dream of the white stuff, but does the fact it's snowing at your resort today ...
About the same time each year, like clockwork, many resort guests will once again get around to making plans and booking their vacation. But what if t...
A few months back, marketer Dan Zarrella put on a webinar about the science of email marketing. Among his findings, he said emails that used the "&" ...
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your perf...
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we deci...
How many emails is too many emails? Where does the number of interactions you have with a guest start to feel over the top and what price do you pay ...
A few weeks ago we covered what time was optimal for sending snow reports, but immediately the question came up of when prime sending time is for news...
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? ...
