Q: Season pass sales were up in Spring, but how did they look come New Year’s?
In July, we looked a little closer at the trend of Spring pass sales. From 2007 where sales before July 1 made up just 10% of overall pass purchases,...
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Data and trends within the destination travel industry.
In July, we looked a little closer at the trend of Spring pass sales. From 2007 where sales before July 1 made up just 10% of overall pass purchases,...
What is the value of traditions? If I came to your resort last year, but didn't come the year before, how likely am I to return compared to someone th...
From "MacGyver" to "Phinneas & Ferb", it seems every provider of thrilling content has had a Christmas Special at one time or another. With our weekl...
Last year was rough, and while this year is shaping up a bit nicer for many resorts, we're still not out of the woods. So, before moving on, we wante...
Last week we looked at one aspect of season passes: how expectations of use compare to actual use. This week, instead of looking at how often passes a...
In a few short weeks, millions of people will make New Year's resolutions to accomplish goals like running a marathon or learning Spanish. Full of opt...
The seasonal cycle of resort marketing leaves a typically large hole during the summer where, try as you might, skiing just isn't as relevant to most ...
Once the lifts stop turning at the resorts (and often even before), eyes are turned toward next season to drive advanced bookings and ticket sales. W...
Now you're seeing what happens when marketers get excited about something: they just keep rolling with it. Such is the case with our analyses between...
Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances ...
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, ...
Click rate is an interesting stat. Independent of open rate, it measures how many people who saw your content actually ended up clicking somewhere in ...
