The Latest
Data and trends within the destination travel industry.
Sometimes we look at overall trends or performance to see the big picture. This time, however, we drilled down a bit to look at a specific tactic and find out if it actually works. The focus this week... Read the Full Article→
If you've ever coached sports, you've probably learned you can only run a play a few times before its effectiveness begins to wane. But what about marketing? To put some quantity behind this idea, we... Read the Full Article→
With such similar lengths, parallels have often been drawn between subject lines and tweets. A few months ago we looked at how the length of subject lines impact their open rates and found something... Read the Full Article→
In July, we looked a little closer at the trend of Spring pass sales. From 2007 where sales before July 1 made up just 10% of overall pass purchases, that number quickly grew to 35% in 2011. This ye... Read the Full Article→
What is the value of traditions? If I came to your resort last year, but didn't come the year before, how likely am I to return compared to someone that did make the trip both years? What about someo... Read the Full Article→
From "MacGyver" to "Phinneas & Ferb", it seems every provider of thrilling content has had a Christmas Special at one time or another. With our weekly marketing insights maxing out the "fun-meters" o... Read the Full Article→
Last year was rough, and while this year is shaping up a bit nicer for many resorts, we're still not out of the woods. So, before moving on, we wanted to glean a few more insights from the snowless s... Read the Full Article→
Last week we looked at one aspect of season passes: how expectations of use compare to actual use. This week, instead of looking at how often passes are used by passholders, we wanted to find out how... Read the Full Article→
In a few short weeks, millions of people will make New Year's resolutions to accomplish goals like running a marathon or learning Spanish. Full of optimism, they'll buy Nikes and pocket translators, y... Read the Full Article→
The seasonal cycle of resort marketing leaves a typically large hole during the summer where, try as you might, skiing just isn't as relevant to most of your guests. With another summer in the books,... Read the Full Article→
Once the lifts stop turning at the resorts (and often even before), eyes are turned toward next season to drive advanced bookings and ticket sales. With the tough snow year of 2011/12 behind us, we t... Read the Full Article→
Now you're seeing what happens when marketers get excited about something: they just keep rolling with it. Such is the case with our analyses between various resort guest behaviors and their age. We... Read the Full Article→
