Skip to Main Content
Introducing Next-Gen Confirmations; Reliable, Dynamic, High-Performance Booking Confirmations→

Trends Q: LOS vs lead time: will I always plan further in advance if I’m staying longer?

photo of the author Gregg Blanchard

Logic says that the bigger my vacation, the further in advance I’ll make my reservation. That a weekend getaway requires less time and planning than a week-long trip. But is that true or simply one of those ideas that sounds right until we look at the numbers? Here’s what we found.

The Goods
We took over 4 winters of lodging data for 10 ski resorts for this analysis. We pulled two data points for each reservation, length-of-stay and lead time, to find the correlation between the two. To focus on an actionable frame for marketing, we excluded lead times greater than 150 days. Here’s how the data look:

winterlead

When the LOS was 1, the average lead time was just 2 weeks. At 7, the lead time peaked at just over 2 months (63 days) before sliding to 50 days when the LOS was 10 or greater. The chart confirms, but adds specific data points, to something we already assumed: guests staying longer plan further in advance.

What This Means
Average lead times can be a valuable asset when you plan the timing of your offers. Pitching anything longer than a 4-night stay? Probably better get the word out at least a couple months in advance of the dates you’re hoping to fill or you could be asking guests to plan a vacation too quickly.

Rather than dangle a carrot that would require a change in habit, it may be best to work within the time frame guests plan and book. If you want someone to stay longer, changing the offer may also require a change in the timing of your promotion.

More & Merrier
We publish a new, simple insight like this one every Tuesday morning. Want next week’s resort marketing gem waiting in your inbox? Stick your name and email below.

Free Resort Marketing Playbooks

Download a 4-pack of our most popular ecommerce and marketing playbooks when you subscribe to our news + updates list.

Western Mountain Destinations Post First Revenue Gains Since February

October 15, 2020

Lodging in Southeast Destinations Post Big Rate and Revenue Gains for Upcoming Winter During Busy September Booking Period

October 14, 2020

Strong Rebound at Southeast Destinations to Close Summer

September 14, 2020

Short-Lead Bookings Dominate Lodging Patterns at Western Mountain Destinations

September 14, 2020

Booking Pace Softens at Southeast Destinations in July

August 18, 2020

Questions? Talk to a friendly Inntopian.

Prefer the phone? Not a problem. Just call (877) 740-4143 and the amazing Leslie Whitaker will give you a hand.

Contact Our Team
the inntopia team celebrating a new campground client