Skip to Main Content
Balance limited capacity and passholder demand with Inntopia Passholder Reservations →

Trends Q: Do resort guests make reservations earlier for summer or winter vacations?

photo of the author Gregg Blanchard

A couple of weeks ago, we put numbers behind the idea that the longer a resort guest plans to stay, the further in advance they’ll make their reservation. Now, let’s take those winter numbers and compare them to summer. Do summer guests book further in advance than their winter counterparts? Take a gander.

The Goods
We used the same ten resorts for this analysis. The only difference being the use of summer lodging data versus winter.

Here’s how it looks:


While a length of stay around 3-4 is pretty similar between the two seasons, stays of 1-2 nights are booked a week further in advance in summer than in winter. From 4-nights upward it switches with bookings coming an average of 9.5 days earlier in summer than in winter.

What This Means
Without compression from school breaks, it makes sense that summer visitors don’t feel as much urgency to plan a vacation as a winter guest might. And without guests waiting for snow forecasts to make last-minute bookings, it also makes sense that 1-2 night stays in summer might average a longer lead time than in winter.

While the curve follows a similar shape with an identical peak, it’s these difference in behavior, and the reason for the behavior, that might be worth remembering as summer marketing and reservations ramp up.

But Wait, There’s More
We publish a new insight like this one every week. Stick your email below and the next post will be waiting in your inbox on Tuesday morning.

Free Resort Marketing Playbooks

Download a 4-pack of our most popular ecommerce and marketing playbooks when you subscribe to our news + updates list.

Western Mountain Destinations Post First Revenue Gains Since February

October 15, 2020

Lodging in Southeast Destinations Post Big Rate and Revenue Gains for Upcoming Winter During Busy September Booking Period

October 14, 2020

Strong Rebound at Southeast Destinations to Close Summer

September 14, 2020

Short-Lead Bookings Dominate Lodging Patterns at Western Mountain Destinations

September 14, 2020

Booking Pace Softens at Southeast Destinations in July

August 18, 2020

Questions? Talk to a friendly Inntopian.

Prefer the phone? Not a problem. Just call (877) 740-4143 and the amazing Leslie Whitaker will give you a hand.

Contact Our Team
the inntopia team celebrating a new campground client