Skip to Main Content
Introducing Next-Gen Confirmations; Reliable, Dynamic, High-Performance Booking Confirmations→

Trends Q: A Stash Christmas Special: send during the holidays but not about them? Don’t tell Santa.

photo of the author Gregg Blanchard

From “MacGyver” to “Phinneas & Ferb”, it seems every provider of thrilling content has had a Christmas Special at one time or another. With our weekly marketing insights maxing out the “fun-meters” of our readers, we felt it was time to deliver a holiday feature of our own with some cheery insights about sending on holidays, but not about them. Take a gander.

The Goods
We looked at about a million and a half emails to see if Jolly Ol’ Saint Nick is getting the love he deserves or snubbed by email openers all over the world.

Here’s what we found:

So, the lesson is simply this: sending emails as Santa shimmies down chiminies is a-okay, you’ll get above average opens. However, don’t you dare talk about him (or Christmas for that matter), or you’ll be sorry when you check your stats the next day.

What This Means
While these are real stats, don’t take them too seriously. Unless, of course, you believe in Santa. In which case, we can neither confirm nor deny that, knowing what you now know, intentionally snubbing him from your subject lines will land you on the naughty list.

From the Ryan Soltuions team, we hope you have a very happy holiday season.

We’ll Be Right Back
Worried about not reminding yourself to remember next week’s Stash in a post-New Year’s stupor? We’ll remember to remind you so you don’t have worry about remembering at all. As long as you remember to stick your email below, that is.

Free Resort Marketing Playbooks

Download a 4-pack of our most popular ecommerce and marketing playbooks when you subscribe to our news + updates list.

Western Mountain Destinations Post First Revenue Gains Since February

October 15, 2020

Lodging in Southeast Destinations Post Big Rate and Revenue Gains for Upcoming Winter During Busy September Booking Period

October 14, 2020

Strong Rebound at Southeast Destinations to Close Summer

September 14, 2020

Short-Lead Bookings Dominate Lodging Patterns at Western Mountain Destinations

September 14, 2020

Booking Pace Softens at Southeast Destinations in July

August 18, 2020

Questions? Talk to a friendly Inntopian.

Prefer the phone? Not a problem. Just call (877) 740-4143 and the amazing Leslie Whitaker will give you a hand.

Contact Our Team
the inntopia team celebrating a new campground client