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Trends [September] This Month in Email Marketing: Gmail follows Microsoft’s lead?

photo of the author Gregg Blanchard

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down.

Outlook made a big announcement last month that they will begin to play nice with email design in a move to become more relevant to email marketers. This month, Gmail and Inbox by Gmail announced that they will support emails created with responsive design by supporting CCS and media queries.

What does this mean? That the future of email marketing is still being written. We can hope to see more standards for coding and consistent support across email clients as well as the ability to develop more advanced campaigns and interactive emails. Exciting times!

Gmail and Inbox by Gmail will support emails created with responsive design
Have you ever opened an email on your phone and something about the formatting just looks … off? Maybe the text…
Read more on Gmail →

Your brain on email vol 2. 11 designs that people can’t resist
You don’t have to be a neuroscientist to do genius email marketing…but it certainly helps. In this report, you’ll see …
Read more on MyEmma →

Apple Mail in ios 10 – what you need to know
From a predictive emoji keyboard to the ability to remove those useless default apps (let’s be real, no one is using…
Read more on MoveableInk →

RE: Misleading Subject Lines
For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t…
Read more on Litmus →

The-exact-opposite-of-every-grow-your-list-article
There are SO MANY articles about growing your email list, and really, they just spew the same tired crap about…
Read more on Medium →

Resource: Canva is a free graphic design platform to create fantastic email and social media images
Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics…
Read more on Canva →

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