Trends Six key insights into the past, present, and future of hospitality social media marketing.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every year we do a recap of the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

Rather than just add categories of all posts – good and bad – we’re handpicking collections of the top posts around specific themes. Today’s topic is social media marketing. What works? Where are we going? How did we get here? Enjoy.

How much does social media activity decrease as the age of guests increases?
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style…
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Does social influence guests’ decisions to travel to the resort they’re visiting?
This is the third of a three-part series to update the social media research survey we’ve been running in partnership…
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The 6-month stretch when hotel social media adoption increased 10x.
Technology has turned marketing on its head, creating new marketing channels and quickly as they’re marginalized. But how quickly…
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If you post multiple times a day, will later content see less engagement?
We’ve heard this questions a lot, seen it analyzed before, heard plenty of rumors about its existence, but wanted to run the numbers…
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The incredibly short shelf life of hotel and resort social media posts.
Last fall we compared the long tail of email opens to the long tail of social media engagement. What surprised us most was that beyond…
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If you post a photo to four networks, where will it get the most engagement?
Across all major social networks, one content type is almost universally supported: photos. But do resort photos get more engagement…
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We’ve been publishing these insights every Tuesday since 2012. Don’t want to miss next week’s dig into the data? Stick your email address below.