The Latest
Data and trends within the destination travel industry.
In email marketing, an unsubscribe represents someone saying "that's enough." But email doesn't exist in a vacuum, it's just one channel in a growing landscape of online messages. In 2006 there was no... Read the Full Article→
Segmentation is a given for some resorts and hotels. A campaign directed at their entire list is a rare exception rather than the rule. Others, however, are exactly the opposite. But does sending to m... Read the Full Article→
Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down. Resorts & Web Accessibility: The risks, rewards, and laws behind ADA compliance. "... Read the Full Article→
For every deep, meaningful data set we cover, there's at least one that's fun but maybe not quite as applicable. This is one of those. The Instagram hashtag #nofilter is used to brag about a photo tha... Read the Full Article→
Google cares about how quickly your website renders. It's as simple as that. Load times are consistently rated a top SEO factor by experts and something Google has built a suite of tools around to hel... Read the Full Article→
Google+ has become the punch line of many marketing jokes. References to life support and ghost towns are not uncommon as the struggling network somehow manages to make the occasional, positive headli... Read the Full Article→
Many marketers have claimed that Millennials don't use email. They're on Snapchat, they're on Facebook, but not in their inboxes. Others say just the opposite. But what do the numbers tell us? Do the... Read the Full Article→
Every month we round up voices from the email marketing industry for a quick, one-post recap of what's going down. Email Gets the Biggest Budget Love in 2016 "Email will be the top target for increas... Read the Full Article→
The other day an email came across one of our inboxes. The title, "CORRECTION: Tons of Snow and..." caught our eye, but what really got us thinking was that we didn't remember seeing the original. Sur... Read the Full Article→
Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski vacation behavior, activating these guests during o... Read the Full Article→
In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user's last tweet date we found that only 44% had tweeted during the... Read the Full Article→
We've looked at gender a few times in regard to mountain resort marketing, but we've never looked at gender in the context of the most basic hotel email marketing metrics of open and click rates. So,... Read the Full Article→
