A powerful, visual case for email segmentation in hospitality marketing.
Segmentation is a given for some resorts and hotels. A campaign directed at their entire list is a rare exception rather than the rule. Others, howeve...
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Data and trends within the destination travel industry.
Segmentation is a given for some resorts and hotels. A campaign directed at their entire list is a rare exception rather than the rule. Others, howeve...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down. Resorts & Web Accessibility: The...
For every deep, meaningful data set we cover, there's at least one that's fun but maybe not quite as applicable. This is one of those. The Instagram h...
Google cares about how quickly your website renders. It's as simple as that. Load times are consistently rated a top SEO factor by experts and somethi...
Google+ has become the punch line of many marketing jokes. References to life support and ghost towns are not uncommon as the struggling network someh...
Many marketers have claimed that Millennials don't use email. They're on Snapchat, they're on Facebook, but not in their inboxes. Others say just the ...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what's going down. Email Gets the Biggest Budget Love...
The other day an email came across one of our inboxes. The title, "CORRECTION: Tons of Snow and..." caught our eye, but what really got us thinking wa...
Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski v...
In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user's last tweet d...
We've looked at gender a few times in regard to mountain resort marketing, but we've never looked at gender in the context of the most basic hotel ema...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what's going down. Top 10 Email Marketing Predictions...
