Trends [March] This Month in Email Marketing: Accessibility, Uber, and the Future of Email

Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down.

Resorts & Web Accessibility: The risks, rewards, and laws behind ADA compliance.
“In took legal action to get our attention, but the last two weeks have seen web accessibility go from a non-issue at ski resorts to an anxiety-inducing concern. There are some good…”
Read more on SlopeFillers →

Email Marketing in 2020
“In our Email Marketing in 2020 report, we asked 20 experts from email service providers, agencies, consultancies, and research and education firms to share their vision of what…”
Read more on Litmus →

What you can learn about email marketing from March Madness
“According to the American Gaming Association, about 40M U.S. sports fans fill out 70M+ March Madness brackets each year. To put that in perspective, that’s more than the number of votes…”
Read more on Campaign Monitor →

A Guide to Sending Brilliant Ecommerce Welcome Emails
“Most emails sent by online retailers are universal and undifferentiated: the same message is sent to everyone, more or less. And with the majority of digital marketing channels having…”
Read more on Ometria →

Email showdown: Uber vs. Lyft
“This is an email battle we couldn’t help but explore. Uber and Lyft aren’t just the most innovative brands in the ride-sharing space – they’re two of the most innovative brands in…”
Read more on Emma →

7 Deadly Sins and 7 Virtues of Email Marketing
“Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear…”
Read more on CopyBlogger →