[February] This Month in Email Marketing: Actions, Budgets, and Valentines Subject Lines

photo of the author Gregg Blanchard

Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down.

Email Gets the Biggest Budget Love in 2016
“Email will be the top target for increased investment across all digital channels in 2016, according to the Selligent and StrongView 2016 Marketing Trends Survey. The stalwart channel beat social media and display, which took…”
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The Story Behind Our Most Popular Email
“It all started after we email-blasted our customers with a double shot of federally mandated messaging. The required content was made up of the stuff we hate to send: complex legalese boring enough to put even the…”
Read More on Medium →

45 Valentine’s email subject lines your subscribers will love
“The average American spends about $142 on Valentine’s Day, according to the most recent survey from the National Retail Federation (NRF). All totaled, $189 million exchanged hands last year, an all-time high, according to…”
Read More on CM →

A Guide to CSS Inlining in Email
“Email development involves a combination of HTML and CSS, or Cascading Style Sheets. While HTML structures the content and layout of the email, CSS is used to style and format the content—like including link colors and headline fonts…”
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A Marketer’s Guide for What NOT to Automate
“Automation is a big win for businesses. We can all think of several things we’d rather do than labouring over repetitive tasks a computer could complete. Coffee breaks, beach runs, learning opportunities, whatever’s your cup…”
Read More on GetResponse →

Yahoo makes organizing your inbox easy with new customizable gestures
“Yahoo has added some new features to its Mail app on iOS and Android today, including the ability to customize gestures. Users can now decide what swiping right and left on an email will do. By default, these gestures…”
Read More on TNW →

The 2016 State of Email Report
“With a return on investment of 38-to-1, email marketing continues to be a powerful tool for marketers. To succeed in this profitable and constantly evolving industry, it’s crucial to stay on top of the latest updates. Your messages…”
Read More on Litmus →