Trends [Jan] This Month in Email Marketing: Plain Text and the Golden Age of Email

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

2017 Will Be The Year Of Interactive Email
Interactive emails are the technical breakthrough no-one is talking about yet. And with mobile app business models on fire…
Read more on Dave Bailey / Medium →

The golden age of email marketing is dawning
For marketers in search of the Next Big Thing — that hot new technology that will reach and engage your customers — Matthew Smith has…
Read more on Upstate Business Journal →

Lessons Learned: Why Newton Swears by Plain-Text Emails
Karthik Suroju’s journey as an email marketer at Newton—just about the cleanest, most zen email platform you could imagine…
Read more on Really Good Emails →

HTML vs. Text Email, Which Format Is Better?
Tell me does this sound familiar. You are planning for your next email campaign. You already know the goals, copy is ready, strategy…
Read more on Zoran Orak →

Email Design Podcast #44: Email Preference Centers, Video Previews in Email, and Broken Emails
In the 44th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about email preference centers…
Read more on Litmus →

5 Key Email Marketing Takeaways and Trends from 2016
Sometimes in order to move forward, it is best to look back first. Enchant reflects on the key trends from the past year in email…
Read more on Enchant →

Email showdown: Southwest vs. JetBlue
Despite the intense (and sometimes personal) competition between airlines, two of our favorites – Southwest and JetBlue…
Read more on MyEmma →