Skip to Main Content
🎉 Join us May 25-27, 2021 for Insight Online! Registration is live (and free) →

Trends Q: Does a video upload get more engagement than a video link share on Facebook?

photo of the author Gregg Blanchard

Last week’s analysis of Facebook engagement by length and post type sparked a few questions. One of which was centered around video types because, to Facebook, a video upload and a video link share (YouTube, Vimeo, etc.) are both considered “videos” because both can play directly from the news feed. But does one get more engagement than the other? Here’s what we found.

The Goods
To find our answer we looked at the same 3,000 videos included in last week’s analysis. This time, however, we grouped the videos by type – video files uploaded directly to Facebook vs. links shared to videos on other sites (Facebook, Vimeo, etc.) – and found the average engagement. With fewer factors, we’ve detailed rates by engagement type as well.

facebook-video-type-engagement

The simple answer is that the videos uploaded directly to Facebook in our sample got many times more engagement than the links shared to videos hosted elsewhere. To be more specific, Facebook uploads were liked 4.2 times as often (0.84% like rate vs 0.20%), commented on 5.5x as often (0.11% vs. 0.02%) and shared 10.5x as often (0.21% vs 0.02%).

What This Means
While sharing a YouTube video on Facebook may carry benefits outside of the views themselves, it’s hard to argue with gaps like this because it’s very likely that Facebook’s algorithm favors one over the other.

If you haven’t been uploading videos to Facebook, it may be worth a shot going forward.

Rolling, Rolling, Rolling
The Stash ain’t no one-hit-wonder, we publish a new insight like this one every week. Don’t want to miss the next round? Stick your email below to get an alert when it drops.

Our New, Free Book The Ultimate Guide to
Resort Marketing Automation

An illustrated guide to 18 campaigns that generate revenue, satisfaction, and loyalty.

screenshots of cover and pages from ultimate guide to resort marketing automation

Questions? Talk to a friendly Inntopian.

Whether you're just curious or want a closer look, we'd be happy to help.

the inntopia team celebrating a new campground client